As the games are played, local markets carry live scores Posting the latest scores from March Madness on digital billboards, which show the most up-to-date outcomes as commuters drive home from work, is a good idea. Taking it a step further, by turning March Madness scores into a tournament in its own right, is what turns it into a standout idea. […]
In an era of dwindling municipal budgets, a growing number of cities are partnering with private companies to develop advertising revenue. Paris has created billboards that double as street furniture. New York City has turned its public pay phones into Wi-Fi hot spots wrapped in ads. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly owned subsidiaries priced a private offering of an additional $100 million in aggregate principal amount of their existing 5.625% Senior Notes due 2024 (the "notes"). The notes are to be sold at an issue price of 103.750% of the principal amount, plus accrued interest from November 15, 2014. […]
Registration is now open for the annual International Conference "Digital Signage - No Alternative", which will take place on May 29 at Radisson Slavyanskaya hotel in Moscow. […]
Advertising Week Europe's panel guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it. Oborne, who made national headlines himself last month when he accused his former employer the Daily Telegraph of kowtowing to HSBC (one of the publisher’s biggest and longest standing commercial supporters and business partners), set his stall out from the outset. […]
Dozens of smartphone apps collect so much location data that their publishers can plot users’ comings and goings in detail, a forthcoming peer-reviewed study found. […]
By David McCracken. Digital signs help keep patrons on the casino floor longer by putting their attention exactly where the casino wants it. They can highlight specific attractions or promotions to encourage guests to stick around and check out the action. […]
A random sampling of DSE 2015 exhibitors revealed that digital signage companies are combining trending technologies into innovative new products designed to create unique customer experiences. […]
Marketing's Charlotte McEleny alongside Campaign's Maisie McCabe and Arif Durrani reflect on what they learned from the sessions they attended on the second day of Advertising Week. […]
WPP chief executive Sir Martin Sorrell has said the advertising industry doesn’t report transparently and called out competitor Omnicom’s "barter business" as a unit which runs without disclosure. […]
The City Council’s Rules Committee will have hearing today on a bill to allow ads called Urban Experiential Displays, essentially 3-D digital motion-picture ads, in three areas of Center City. The bill in question would allow a zone for "urban experiential displays" (UEDs) - three-dimensional digital billboards - in Center City, even though the City Planning Commission voted 6-2 against them. […]
There are a number of things that might get in the way of you achieving your expected returns, including some that fall into the "you do not know what you do not know" category. […]
The steady decline in Print* is expected to continue, however Out-of-Home is now positioned as the second fastest growth media, behind Digital, with a global market share of spend of 7.1%. […]
So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media. The out of home (OOH) industry is in rude health. With annual revenues smashing through the £1bn revenue barrier for the first time, more money is being spent on OOH across its range of environments and formats than ever before. […]
With programmatic ad buying expected to top $20 billion by next year according to eMarketer, The 4A's Media Data Committee has drafted a point of view paper on the topic, which will be discussed at a Transformation conference session in Austin on Tuesday. […]
