Industry needs a common buying platform and far better data. Interview with Mark Boidman by Diego Vasquez. Creativity is the key to any successful out of home campaign. […]
JCDecaux in Belgium had had enough of the brush off and decided to do something about it. The outdoor company posted photos of big name marketing directors from Coke, Mondelez, Brussels Airlines, Renault and others along with their name and an email address at JCDecaux. […]
The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration last night during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA. […]
The Google For Work team – the business unit driving the company’s efforts in the digital signage market – did an online video presentation/hangout thingie a couple of weeks ago that went into several subjects, including a lengthy session specifically about digital signage and kiosks. […]
Kenneth Cole, Seattle Aquarium work also honored. Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's Obie Awards on Tuesday night. The campaign turned billboards in the Charleston, S.C., area into giant slushes complete with 3-D straws. […]
The out of home (OOH) advertising industry bestowed its highest honor to a bipartisan duo of political leaders who support property rights, tourism, and small business. Senator Harry Reid (D-NV) and former Congressman Bud Shuster (R-PA) earned the Myles Standish Award from the Outdoor Advertising Association of America (OAAA) at the trade association’s national convention in San Diego. […]
Shell is working to improve the refueling experience in retail forecourts through the initial deployment of its digital signage network using BroadSign International LLC's cloud-based platform, according to an announcement today from BroadSign. Unlike in-store gas station or c-store networks, Shell's screens are outside at the pump and make use of fuel dispenser triggers. […]
How do we use DOOH screens to reach the consumer on their phones? So we asked Kevin Hunter, the COO at smart beacon, geofencing and location-based messaging technology provider Gimbal, to talk about bridging the gap from the big screen (large-format digital signage screens) to the small screen (mobile devices such as smartphones, tablets and wearables). […]
Atlanta police are investigating how an image of an impossible-to-fig-leaf potential member of the pornography community came to blare from a billboard in Buckhead. […]
So how do shoppers really use digital tools in-store, versus the many assumptions out there? […]
Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, yesterday was awarded the top marketing award from the out of home (OOH) advertising industry. The Marketing Award of Merit was presented to Philport by the Outdoor Advertising Association of America (OAAA) at the 2015 OAAA\TAB National Convention + Expo in San Diego. […]
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]
Forrester joined Primesight, one of the UK's largest suppliers of Out of Home (OOH) solutions, in 2012 and was instrumental in repositioning the business around the Results Are Our Culture ethos. Since he joined the out of home specialist, he has been named as one of Campaign's top ten commercial directors and also helped Primesight win a two-star Best Companies rating for the last two years. […]
Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. […]
The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising. […]
