Shell uses BroadSign software to roll out Dutch, British digital signage networks, piloting Malaysia (DSToday)

Shell is working to improve the refueling experience in retail forecourts through the initial deployment of its digital signage network using BroadSign International LLC's cloud-based platform, according to an announcement today from BroadSign. Unlike in-store gas station or c-store networks, Shell's screens are outside at the pump and make use of fuel dispenser triggers. […]