Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events, says the report. In 2014, by comparison, Winter Olympics, FIFA World Cup and U.S. […]
Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau. […]
Twitter followers. Who needs them? You can have an entire city -- and beyond -- checking out your Final Four tweets. […]
ARF CEO Gayle Fuguitt set out to change the world and now she has done it. Three days in Manhattan at ARF’s annual RE:THINK event set the media-advertising complex into a whole new direction. Job fear. […]
Outdoor advertising company Clear Channel is investing in weather-sensitive technology for its larger digital screens to adjust their brightnessaccording to changes in the weather. The investment follows the installation of Clear Channel’s first solar powered bus shelter and billboard in the last 6 months. […]
As the curtain draws to a close on the final day of Advertising Week Europe, we take a look back at the absolutely mammoth amount of talking that has occurred over the past four days. It’s amazing how, with so much going on, there were a few core themes that managed to weave their way through every talk. […]
As the efficiency of NHS services remains constantly under the microscope, any positive contribution to patient information services, reducing costs and cutting waiting times is certain to be welcomed. Designed especially for Primary Care Providers and General Practice, Saville MediSign is a new system distributed via display monitors and interactive touch screens. […]
South African digital signage solutions company Moving Tactics announced the recent launch of Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of technological and digital analytical tools to determine patterns and trends that can be used to make informed business decisions to increase footfall and basket size for retailers. […]
Toronto-based interactive mobile advertising solutions provider iSIGN Media Solutions Inc. and its Australian distributor and reseller, JEA Technologies Pty Ltd., announced today that they are working with Fujitsu Australia, a provider of digital media solutions to retail, banking, transport and commercial industry segments in Australia and New Zealand. […]
UK — A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media. The research used brain imaging to look at the neurological impact of digital out of home on other screen and mobile devices and was carried out for outdoor media company Ocean. […]
Gains made by outdoor, radio, and theaters will be offset by declines in newspapers and magazines, driving an expected $9 billion drop in ad spend among those categories combined. Mobile advertising is expected to grow nearly 40% between 2014 and 2017 -- and by 2017, this segment will generate $75 billion, accounting for 12.7% of all expenditures. […]
Those ubiquitous paper ads hanging from the train ceilings across Japan, pitching everything from the latest alcoholic drink to magazine, may soon be gone forever in central Tokyo. East Japan Railway Co. (JR East) will begin in autumn test runs of a new Yamanote Line train that replaces the hanging ads with digital signage on the walls. […]
The challenge of measuring campaign effectiveness has been one of the main hurdles preventing digital out-of-home networks from gaining the share of the advertising spend they deserve. Edison Research is one of the leading companies working to overcome that challenge. At the core of its OOH advertising research is expertise in in-person consumer polling. […]
New research suggests out-of-home sector must do more to educate marketers on emerging technology due to low levels of awareness. […]
New media formats like Digital OOH are making rapid strides in the international markets but in India it’s a different story. The fifth edition of exchange4media’s OOH Conference saw veterans from the OOH industry come together to discuss what was holding back the medium in India and what kept marketers away from it. […]
