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The Drum: Why is digital out of home not ubiquitous already?

In a little over five years, digital out of home (DOOH) has exploded from being a small part of outdoor advertising to become quite possibly the most important part of its future. Media owners are investing vast sums in dramatically increasing their digital estates across the out of home environment and the opportunity being generated for innovation and creativity is vast. […]

thedrum.com
Tue, Mar 10, 2015 at 8:11 PM

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Intel’s Jose Avalos Named to Digital Place Based Advertising Association’s Board of Directors

NEW YORK, /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association announced that Intel's Jose Avalos, Worldwide Director of Visual Retail, has been voted onto the DPAA Board of Directors. "Intel's retail and digital signage platforms and services are helping to fuel the growth of our industry," said Barry Frey, president & CEO, DPAA. […]

prnewswire.com
Tue, Mar 10, 2015 at 8:02 PM

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Razorfish Unveils the “Future NOW” of Retail at Adobe Summit (Yahoo finance)

C […]

Tue, Mar 10, 2015 at 7:18 PM

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10 Key Tech Trends at DSE 2015

While we expect these new product trends to be prominent on the show floor, we encourage attendees to keep your eyes open for the next Big Thing. […]

digitalsignageconnection.com
Tue, Mar 10, 2015 at 11:31 AM

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Amscreen’s owner Alan Sugar to build factory for making sunlight visible displays for Clear Channel UK

The new purpose-built factory is being created on the back of a deal with outdoor advertising business Clear Channel UK — and will create outdoor, sunlight visible screens for use across the UK. The new purpose-built factory is being created on the back of a deal with outdoor advertising business Clear Channel UK — and will create outdoor, sunlight visible screens for use across the UK. […]

thisislancashire.co.uk
Tue, Mar 10, 2015 at 11:30 AM

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Australia: Public transport ads the most noticeable out-of-home media: Roy Morgan (marketingmag)

Public transport advertising reaches about 70% of CBD workers in Sydney, Melbourne and Brisbane, including ads inside or on the side of buses, trains, ferries and trams, at stations, on platforms or in shelters. Roy Morgan has released data on outdoor advertising reach, from single source data for the year to September 2014. […]

marketingmag.com.au
Tue, Mar 10, 2015 at 11:30 AM

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Welcome to Digital Signage Expo!

Digital Signage Expo 2015 (#DSE2015) is under way at the Las Vegas Convention Center. […]

digitalsignageconnection.com
Tue, Mar 10, 2015 at 9:00 AM

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Reach Mobile goes outdoor with Posterscope India

MUMBAI: Technology today has an overbearing effect on consumers wherein the choices are innumerable. This sea of choices translates into a highly competitive landscape. Consumers are willing to experiment with the new that stands for upgraded technology and looks; something that translates into value for money. […]

indiantelevision.com
Tue, Mar 10, 2015 at 8:57 AM

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Digital Signage Expo 2015: Your Guide to the Show Floor (DSConnection)

DSE 2015 features an abundance of digital signage professional education, networking and business opportunities — right on the show floor! […]

digitalsignageconnection.com
Mon, Mar 9, 2015 at 7:40 PM

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Google and Onix to Provide a Recap of the Digital Signage Expo (DSE 2015)

LAKEWOOD, Ohio, /PRNewswire/ -- Google and Onix will recap the Digital Signage Expo (DSE 2015) in a FREE Google Hangout Monday, March 16 at 1:00 pm EDT. Attendees will hear the latest news, technologies and tools presented at DSE 2015, and can ask questions of two Onix Digital Signage Certified Experts and a Google Chrome Specialist. You can register for the DSE 2015 recap here. […]

prnewswire.com
Mon, Mar 9, 2015 at 7:38 PM

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Warc: Data and tech boost Aussie outdoor advertising

SYDNEY: The Australian advertising industry's view of outdoor media is changing, thanks to increasingly robust data and the opportunities offered by digital displays according to a trade association. […]

warc.com
Mon, Mar 9, 2015 at 7:25 PM

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Seen on Screen: Digital signage opportunities in airports (Passenger Terminal World)

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viewer.zmags.com
Mon, Mar 9, 2015 at 7:01 PM

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CNBC: Big retailers spend big on mobile apps, but is it worth it?

Today's shoppers are more mobile than ever. So what better way to reach them than by targeting the very technology they can't seem to put down? […]

cnbc.com
Mon, Mar 9, 2015 at 6:50 PM

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Digital Signage Benchmarks for Banks & Credit Unions (survey infographic from thefinancialbrand)

DBSI asked over 200 banks and credit unions everything about their digital signage — what’s working, how much they’re spending and what’s most proven most effective. […]

thefinancialbrand.com
Mon, Mar 9, 2015 at 6:49 PM

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Australia: APN Outdoor drives to digital (proprint)

Bilboard giant APN Outdoor is driving ahead with its digital switch, with plans to digitise 150 of its printed billboards in the new few years on the back of rapidly rising digital revenue growth. […]

proprint.com.au
Mon, Mar 9, 2015 at 6:48 PM

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