3 Digital Signage Content Strategies to Generate Immediate Sales (DSConnection)
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digitalsignageconnection.com
Mon, Jun 8, 2015 at 11:28 AM
Mon, Jun 8, 2015 at 11:28 AM
Raw Feed & Search
Monday, June 8, 2015 Mon, Jun 8, 2015
16:9: How Live Data Delivers 9,640 Different Digital OOH Ad Messages
Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. […]
sixteen-nine.net
Mon, Jun 8, 2015 at 10:16 AM
Mon, Jun 8, 2015 at 10:16 AM
DOOH Campaign Case Study: TPN Helps Bank of America Promote Mobile Check Deposit (DSConnection)
TPN created unique channel content for Bank of America that promotes a powerful mobile banking feature in order to help spread the word about convenient banking options. […]
digitalsignageconnection.com
Mon, Jun 8, 2015 at 9:30 AM
Mon, Jun 8, 2015 at 9:30 AM
10 Rules for Creating a Local Indoor Digital Ad-supported Network (DSConnection)
Follow these tips to develop your own playbook for starting a successful indoor digital advertising network. […]
digitalsignageconnection.com
Mon, Jun 8, 2015 at 8:52 AM
Mon, Jun 8, 2015 at 8:52 AM
MediaPost: Smartwatch ad market predictions by Juniper Research
A new study from Juniper Research has found that advertising spend on smartwatches will reach USD 68.6 million by 2019, up from an estimated USD 1.5 million this year. The research, Digital Advertising: Online, Mobile and Wearables 2014-2019, found that growth will be fueled by the entrance of high profile brands such as Apple into the smartwatch arena. […]
mediapost.com
Mon, Jun 8, 2015 at 8:50 AM
Mon, Jun 8, 2015 at 8:50 AM
Coming Soon: More Freeway Advertising in Downtown LA (citywatch – billboard opposition)
BILLBOARD WATCH-The Chinese developer of the Metropolis project now rising beside the 110 Freeway in downtown LA might be excused for wondering why there’s any fuss over its bid to exempt the billion-dollar retail, hotel and condo complex from a state law forbidding commercial advertising visible to freeway traffic. […]
Mon, Jun 8, 2015 at 8:16 AM
HuffPost: How Titan plans to transform NYC’s phone booths into high-speed Wi-Fi hotspots
"We were so excited to win the city contract," (in November, 2014) Etherington said, "not only does the city pay nothing for all this sharp technology, but they've been guaranteed $500 million over the next 12 years with a three year option to extend. Just to give you an idea of the projected numbers involved, the entire Out-of-Home ad market is estimated at $5 billion. […]
huffingtonpost.com
Mon, Jun 8, 2015 at 3:27 AM
Mon, Jun 8, 2015 at 3:27 AM
The footprint of digital out of home (DOOH) grows ever larger with data-driven interactive campaigns (eventmagazine)
Posterscope state that DOOH brings 28% of all out of home revenues today. This is an absolutely massive spoonful, especially when you consider the Advertising Association and Warc’s Adspend Forecast predicted that over £1 billion would be invested in Out of Home advertising during 2015. Open wide! […]
eventmagazine.co.uk
Mon, Jun 8, 2015 at 1:27 AM
Mon, Jun 8, 2015 at 1:27 AM
Sunday, June 7, 2015 Sun, Jun 7, 2015
OMA looks to build Australia’s first automated out-of-home advertising platform (cmo)
The Outdoor Media Association (OMA) is looking to build an automated transaction platform in a bid to create a one-stop hub for buying and selling out-of-home advertising in Australia across all formats. […]
cmo.com.au
Sun, Jun 7, 2015 at 4:32 PM
Sun, Jun 7, 2015 at 4:32 PM
Saturday, June 6, 2015 Sat, Jun 6, 2015
Ex Bloomberg exec launches a bid to buy Titan Outdoor (newindianexpress)
Daniel Doctoroff, the former chief executive of news and data provider Bloomberg LP, has launched a bid to buy Titan Outdoor, a company that provides outdoor advertising on buses in U.S. cities, according to three people familiar with the matter. […]
newindianexpress.com
Sat, Jun 6, 2015 at 1:22 AM
Sat, Jun 6, 2015 at 1:22 AM
Outdoor advertising outperforms other forms of traditional media, OAAA says (broadcasting cable)
The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising. Major marketers are big believers in OOH. […]
broadcastingcable.com
Sat, Jun 6, 2015 at 1:17 AM
Sat, Jun 6, 2015 at 1:17 AM
Friday, June 5, 2015 Fri, Jun 5, 2015
Media360: Outdoor advertising ‘wins’ battle of big media (campaignlive)
Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]
campaignlive.co.uk
Fri, Jun 5, 2015 at 7:26 PM
Fri, Jun 5, 2015 at 7:26 PM
Warc: Combining audience targeting with proximity targeting can boost retail footfall by up to 35%
NEW YORK: Combining audience targeting with proximity targeting can boost retail footfall by up to 35% according to the Mobile Marketing Association. […]
warc.com
Fri, Jun 5, 2015 at 5:24 PM
Fri, Jun 5, 2015 at 5:24 PM
DSF’s Annual Meet & Greet Events (DSConnection)
The Digital Signage Federation's Regional Councils will host Meet & Greet events with special presentations and refreshments in Chicago and Atlanta on June 9th and 10th respectively. […]
digitalsignageconnection.com
Fri, Jun 5, 2015 at 2:53 PM
Fri, Jun 5, 2015 at 2:53 PM
Digital Video: IAB Marketplace conference agenda June 08, 2015, New York
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iab.net
Fri, Jun 5, 2015 at 10:43 AM
Fri, Jun 5, 2015 at 10:43 AM