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Outdoor advertising engagement fuelling big growth (Australian study, source – proprint)

A Roy Morgan survey of commuters in the country’s five biggest cities found strong engagement with outdoor advertising, fuelling the industry’s meteoric rise in recent years. Australians spot hundreds of outdoor ads on their way to and from work every week no matter what mode of transport they are using, new research finds. […]

proprint.com.au
Sat, Mar 14, 2015 at 1:01 PM

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JCDecaux invests in premium OOH sites in Liverpool (pioneeringOOH)

After having recently launched the City of Edinburgh, JCDecaux’s next city focus is in Liverpool where brands are set to benefit from new premium Out-of-Home communications that will enhance JCDecaux’s dominant presence within this key UK city. […]

pioneeringooh.com
Fri, Mar 13, 2015 at 6:59 PM

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Forrest Media Extends Digital OOH portfolio in Scotland and Newcastle

Forrest Media, Scotland’s largest Digital screen operator, has started 2015 with a flurry of exciting new digital developments, including two new Scottish screens − in Edinburgh and Glasgow − and a planned second screen in Newcastle. […]

pioneeringooh.com
Fri, Mar 13, 2015 at 6:55 PM

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Justin Cochrane appointed Chief Executive of Clear Channel UK (pioneeringOOH)

By: Kate Cochrane. Clear Channel UK are pleased to announce that Justin Cochrane has been appointed CEO, Clear Channel UK with immediate effect. Justin has been with Clear Channel for over a decade, most recently as Chief Operating Officer of Clear Channel Outdoor’s European business. […]

pioneeringooh.com
Fri, Mar 13, 2015 at 6:51 PM

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The Irish Times: South by Southwest kicks off with SXSW Interactive

More than 70,000 expected in Austin, Texas as annual showcase starts with tech festival. Former US vice-president Al Gore is one of the key speakers at SXSW Interactive Festival. […]

irishtimes.com
Fri, Mar 13, 2015 at 6:35 PM

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Calgary Sun: Calgary officials eye boost to outdoor ad revenue on transit routes

More signs along bus and CTrain routes will give Calgary Transit some much needed cash. The recommendation is one of many in a new report completed by the consulting firm Denneen and Company, which reviewed Calgary Transit’s revenue gained from advertising. […]

calgarysun.com
Fri, Mar 13, 2015 at 6:31 PM

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ISA International Sign Expo 2015 Sells Out Tradeshow Floor

Sign and visual communications industry's signature event to be the largest in ISA history at 215,000 square feet. Alexandria VA (PRWEB) -- Four weeks before the ISA International Sign Expo 2015’s tradeshow opens, it already is completely sold out. In all, the tradeshow floor will approach 215,000 net square feet, making it the largest show floor in ISA history. […]

prweb.com
Fri, Mar 13, 2015 at 6:29 PM

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Philly’s Changing Skyline: Bill would transform city streets into digital billboard (philly)

A Philadelphia taxi ride used to be one of those luxurious indulgences where you could escape, however briefly, from your over-scheduled life and spend a few precious minutes staring out the window, lost in thought. Now every trip begins with a backseat television screen laying claim to your eyeballs. At least you still have the option of hitting the off button. […]

philly.com
Fri, Mar 13, 2015 at 6:27 PM

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AdWeek: Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. […]

adweek.com
Thu, Mar 12, 2015 at 9:50 PM

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Media Post: Gimbal Taps Posterscope’s Rotolo As OOH Assets Chief

Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets. Rotolo, a 22-year veteran of big Madison Avenue out-of-home media-buying shops, most recently was COO of Dentsu Aegis’ Posterscope operations in the U.S. […]

mediapost.com
Thu, Mar 12, 2015 at 9:34 PM

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Media Post: Ayuda Launches 4 Programmatic Marketplaces For DOOH

Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has launched four private marketplaces for DOOH (digital out-of-home) media sellers. […]

mediapost.com
Thu, Mar 12, 2015 at 9:10 PM

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Google & AOPEN sign co-development agreement to promote new devices, open standards for retail tech (official press release)

Tech giants collaborating on new Managed Commercial Chrome Devices to push the frontiers of retail technology Las Vegas, 12 March 2015: Powerful, easy-to-use commercial grade devices are making an entry to the signage, POS and kiosk markets, after Google and AOPEN signed a co-development agreement. […]

prwire.com.au
Thu, Mar 12, 2015 at 9:03 PM

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16:9 from DSE 2015: Day I – General Impressions

Daylight is breaking here and it’s Day 2 of the trade show hall at Digital Signage Expo. This is the day I run around and really see stuff,I hope. Day 1 was meetings and catching up with people. […]

sixteen-nine.net
Thu, Mar 12, 2015 at 1:20 PM

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MediaWeek: Is Facebook’s first UK campaign a smart move? (includes OOH)

The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks. YES Juliet Haygarth, chief executive, BMB "I feared that Facebook was going to try and ‘own’ friendship in an act of chest-beating, glory-seeking. […]

mediaweek.co.uk
Thu, Mar 12, 2015 at 1:18 PM

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16:9 from DSE 2015: Google Shows Its Digital Signage Offer

The big buzz out of DSE 2015 was, not surprisingly, the substantial presence of online giant Google – which had a 40 by 40 foot booth attracting large crowds on the first of two trade show hall days. I didn’t get over there until late morning, and quickly saw the area was somewhat swarmed by trade hall attendees. […]

sixteen-nine.net
Thu, Mar 12, 2015 at 9:10 AM

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