I’ve had to field a lot of questions lately about in-store analytics. “What’s better iBeacons or Wi-Fi?” has been asked so often that I decided to write this post. […]
The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications. But now that more and more corporations, including Diageo and Mondelez, have tested actual web-connected products in the market, the industry is approaching the next stage of connected appliances and food packaging. […]
Even this billion-dollar industry giant has to get with the times or it will lose momentum. Their sales have been on the decline for the last three years. Since the beginning of the year sales are down 2.3 percent globally. […]
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of consumers in 2014 “shopped on a mobile device over a laptop before making a purchase” and 34 percent “preferred to use a smartphone over a tablet or laptop. […]
Indoor advertising companies Newad and Zoom Media have swapped advertising networks, with the former acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments. Financial terms of the deal were not disclosed. […]
The Digital Signage Business Climate Index Spain & Portugal has further increased with an growth of 1,10 base points to stand at 57,70 base points. The DBCI reflects the very positive current business sentiment of the digital signage industry in Spain & Portugal. All of the polled companies are satisfied or rate their current business climate with good. […]
There are multiple reasons we've not embraced outdoor as extensively as many other countries. For one, it requires a huge amount of infrastructure support. There are interesting ideas that involve technology but sourcing that technology and getting to that level of detail is not very prevalent as of now. […]
Crime Stoppers, working with the Vancouver Police, RCMP and other local police forces, has partnered with PATTISON Outdoor Advertising in hopes of getting 500 or more illegal guns off the streets in the next year. PATTISON donated advertising space to help promote the message with Out-of-Home inventory including Poster and Street Level displays across the greater Vancouver Market. […]
Panasonic joined forces with Thinaire, one of the world leaders in proximity marketing to jointly develop and deploy the next generation of intelligent proximity and video marketing solutions – designed to increase marketing efficacy and ROI. […]
A youth art project combining digital signage and provocative slogans and imagery stirred mystery and controversy in Albuquerque, New Mexico. […]
IHS Digital Signage Industry Market Tracker reports that software revenue had its strongest overall growth in 2014, generating USD 431 million -- an increase of 21 percent over the previous year. Media players and set-top boxes (STBs) had the next largest increase of 19 percent, followed by digital out-of-home media revenue at 11 percent. […]
The outdoor industry is making an aggressive push to grow its share of advertising spend with the Outdoor Media Association (OMA) announcing it is building a “one-stop hub” for buying and selling out-of-home advertising across all formats in the country. […]
The Digital Signage Business Climate Index (DBCI) in Benelux has further increased since the last poll in January. The Index grew from 71,43 base points by 3,57 points to reach 75,00 base points. The DBCI reflects the very positive current business sentiment of the digital signage industry in Benelux. […]
The ad industry’s disconnect from consumers is epitomised by the festival, where we toast an industry that’s in love with technology and itself, not people. One of the oddest things about advertising is our continued focus on ourselves and not the general population. […]
DOOH Ad Campaign Adapts Screen Message Using Real-time Audience and Location Data. UNITED KINGDOM — Cortana, a voice-activated personal assistant from Microsoft, and direct competitor to Apple’s Siri, has launched an ambitious digital out-of-home (DOOH) ad campaign that combines real-time audience and location-based data to generate relevant, dynamic screen content. […]
