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Tuesday, March 17, 2015 Tue, Mar 17, 2015

Monday, March 16, 2015 Mon, Mar 16, 2015

Malls Turning to Proximity Advertising Solutions To Boost Sales (retailsolutionsonline)

Mall developer Starwood Retail Partners has inked a partnership with mobile app StepsAway to deploy its proximity advertising solution in 10 malls nationwide. The agreement will help Starwood tenant businesses such as national retailers GNC, Things Remembered, Sephora, and Express push offers and information to shoppers on their mobile phones. […]

retailsolutionsonline.com
Mon, Mar 16, 2015 at 7:16 PM

techcrunch: Berlin Mobile Ad Outfit Glispa Gets $77M From Property/E-Commerce Firm Market Tech

On the heels of France-based MobPartner’s $58 million acquisition by Cheetah Mobile, yet more movement in Europe’s mobile advertising landscape: Glispa, a startup based out of Berlin that focuses on digital marketing and mobile ads, is picking up a $77 million investment from Market Tech Holdings, a UK-based business that focuses on property and e-commerce investments. […]

techcrunch.com
Mon, Mar 16, 2015 at 6:56 PM

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