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Hungary: More speakers announced for FEPE 56th Annual Congress in Budapest

In addition to Dave Trott as our key note speaker, FEPE are very pleased to announce further speakers today. Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America will be returning to the FEPE stage to update us on the American OOH industry. Annie Rickard, Global CEO of Posterscope will also be with us in Budapest. […]

fepe.com
Fri, Mar 20, 2015 at 12:59 AM

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Exterion Media wins The Hague Outdoor advertising contract

Exterion Media Netherlands has been awarded the contract to operate street furniture advertising in the Hague area, which includes the municipalities of The Hague, Delft, Westland and Central Delfland. The five-year contract covers over 2,500 advertising spaces on 2m2 format within the Hague region. […]

exterionmedia.com
Fri, Mar 20, 2015 at 12:51 AM

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CNN Money: RMG Networks Signs Non-Binding LOI to Sell Its Airline Media Network Business

RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a provider of technology-driven visual communications solutions, announced today it has entered into discussions with certain unaffiliated third parties regarding the proposed sale of its Media business, also known as the RMG Airline Media Network. The contemplated sale does not include the RMG Office Media Network. […]

Fri, Mar 20, 2015 at 12:44 AM

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Ad Age: U.S. Ad Spending Rose Just 0.7% Last Year, Despite Olympics, World Cup and Elections (OOH flat)

The 2014 increase could have been bigger, given some significant boosts last year that won't recur this year. "Advertising growth in 2014 was primarily stimulated by the triple play of Winter Olympics, World Cup and midterm elections," said Jon Swallen, chief research officer at Kantar Media North America. […]

adage.com
Fri, Mar 20, 2015 at 12:37 AM

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Big Screens and Big Sports Crash SXSW Interactive (avnetwork)

By David Keene. The “show floor” is usually the focus of industry trade shows/conferences, with the conference track serving the concerns of the exhibitors and attendees that spend most of the their time in the booths and aisles of the show floor. Trade show 101. […]

Thu, Mar 19, 2015 at 11:54 PM

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Bright lights, not-so-big city: Philly’s digital billboard plan dialed down (philly)

The number of towering digital billboards that could soon light up Center City is down from three to two. City Councilman Kenyatta Johnson pulled his support from the bill which would have put one of the "urban experiential displays" in his district, on the garage of the Bellevue Hotel on Broad and Locust Streets. […]

philly.com
Thu, Mar 19, 2015 at 11:53 PM

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DOOH Network Operator AllOver Media to be Acquired by Audax Private Equity

BOSTON--(Business Wire)--Audax Group announced that it has partnered with management to acquire AllOver Media (“AOM”) from independent owners. Headquartered in Minneapolis, Minnesota AOM operates the largest alternative out-of-home (“AOOH”) advertising platform in the U.S. with a diverse set of advertising mediums at high-traffic indoor and outdoor locations. […]

Thu, Mar 19, 2015 at 11:42 PM

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The Digital Frontier– Chasing the Shopper In the Wild at SXSW Interactive (avnetwork)

By David Keene. It’s a conundrum unique to retail: thinking surrounding “new media” for retail (that is in-store digital marketing) has morphed and evolved at a pace that confuses even the most seasoned brand, agency, and technology platform pros. Evolution is a good thing, right? […]

Thu, Mar 19, 2015 at 11:00 AM

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Bowen: Put a fair count on any billboard swap (tampabaytimes)

Clear Channel Outdoors has a little less than a quarter of the market — 115 billboard structures around the county. Outfront Media, formerly known as CBS Outdoor, is one of eight companies with billboards in Pasco and the largest provider. This isn't a new idea. […]

tampabay.com
Thu, Mar 19, 2015 at 10:34 AM

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Google, the Cloud, and Shifting Platforms at Digital Signage Expo (avnetwork)

By David Keene. At last year’s Digital Signage Expo, Intel and Google raised some industry eyebrows as they used the wintry DSE 2014 show in Vegas to try to place their stamp on the industry. […]

Thu, Mar 19, 2015 at 10:03 AM

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DSF Meet & Greet Mixer Set For Mar. 25 In Dallas

The Digital Signage Federation is running a Meet and Greet Mixer for members and prospective members next week in Dallas. The event is March 25th at 6:30 PM at Del Frisco’s Grille, 3232 McKinney Ave. It runs until 8:30. […]

sixteen-nine.net
Thu, Mar 19, 2015 at 9:29 AM

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Ask the Board: How to Price Your DOOH Network’s Ad Space (DSConnection)

The ability to create revenue streams through digital signage is currently fragmented with no standard pricing, what successful models have you seen in the marketplace? […]

digitalsignageconnection.com
Wed, Mar 18, 2015 at 7:58 PM

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16:9: My Thoughts On Last Week’s DOOH Strategy Summit

GUEST POST: DAVID WEINFELD This week marks my return to the east coast from the Digital Signage Expo in Las Vegas. Before jumping into my thoughts on the entire show, I wanted to offer my thoughts and feedback on the DOOH Strategy Summit. The pre-show event offered unique insights from media professionals and network owners. […]

sixteen-nine.net
Wed, Mar 18, 2015 at 7:57 PM

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Lamar Advertising acquires Younger Agency airport business (renogazettejournal)

The Younger Agency, a company in the airport advertising business, has been acquired by Lamar Advertising Co., an owner and operator of outdoor advertising and logo sign displays. […]

rgj.com
Wed, Mar 18, 2015 at 7:55 PM

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Case study: digital signage at The Sahara Hotel and Casino

The Sahara Hotel and Casino is legendary for a reason. That bawdy stalwart at the north end of the Las Vegas Strip had as epic a run as any resort with the good fortune to see the reign of the Rat Pack. But if there’s one thing that Sammy, Frank, and Dean cherished more than a tender ballad, it was a solid second act. […]

Wed, Mar 18, 2015 at 7:30 PM

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