By Heather Andrew, CEO Neuro-Insight UK. Research objective: We wanted to go further than previous research, to understand just how far the impact of DOOH in particular could extend; our hypothesis being that it could reach well beyond the OOH sector. […]
The digital signage times they are a-changin' — and use cases for digital signage are extending far beyond just the images on screens. Now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies. […]
World's largest audience measurement event. Two and a half days to: Target your audience – from devices to dollars. Track your impact – max engagement. […]
Today sees the start of a digital out of home advertising campaign which begins the search for intrepid volunteers to participate in a scientific trek to the Last Pole (http://www.lastpole.co.uk/) – the Northern Pole of Inaccessibility, which has never been reached before. […]
Smart cities across the world are embracing the Internet of Things (IoT) and finding new ways for everyday objects to communicate with their residents as well as other machines. Everyday objects like streetlights, benches, water fountains and trashcans are being adapted to become smarter and make smart city residents’ lives easier. […]
SYDNEY: Mobile advertising has advanced significantly in Australia over the past year, developing into a medium for brand building and overtaking channels such as outdoor according to a new report. […]
Advertising Association (AA) chief executive Tim Lefroy has warned advertisers to stop thinking of digital as “something that lives on the internet”. Lefroy said the figures highlight that ‘digital’ is in cinema, outdoor, news, and TV. “The trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition,” he said. […]
4K ultra HD TV has undoubtedly achieved a much larger consumer awareness in the last two years and this trend is only going to continue spiraling ever upwards at a nearly exponential pace as more households and other settings are infiltrated by display or video shooting devices with ultra HD capacity. […]
Located in Central Manchester and offering the most high profile advertising opportunity in the area, The Manchester Media Wall now offers brands the chance to advertise in a 40 second loop, via 4 x 10 second slots, delivering the ultimate in digital creative flexibility. […]
BEIJING, /PRNewswire/ -- VisionChina Media Inc. […]
"In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology. That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition. […]
The purpose of the line of demarcation between video channels – national, local, syndication, unwired, broadband, over-the-top, addressable, on demand, cinema, place-based and programmatic – was established through the evolution of media value assessment. Sight (or print) set baselines. Decades later, sound (or radio) seeded the media planner’s imagination. […]
− BIXI's advertising signage connects with dynamic, urban audiences in key Montréal boroughs − MONTRÉAL, /CNW Telbec/ - Astral Out of Home, a division of Bell Media, is proud to have been selected by BIXI to manage the advertising faces on its bike-sharing system's stations for the next five years. […]
Spending on outdoor advertising increased 3 per cent to exceed £1bn for the first time. Digital poster and billboard screens accounted for about a quarter of the total. The AA forecast that total ad spending would grow 5.8 per cent in 2015 and 5.4 per cent in 2016 to more than £20bn. […]
In a media first, smart screens have been installed at Heathrow Terminal 2’s baggage reclaim zones showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London. […]
