After my speech, people pledged support and went to the website to donate. But then something amazing happened. A campaign was created to get more people to support the cause, which was shared with the membership at www.OAAA.org. […]
The buzz about big data and the Internet of Things has started to seem more like a roar in 2015. The scope of potential devices is measured in billions, and the implications are described as vast. But what does all that IoT buzz really mean for retail marketers, and how they interact with shoppers in stores? […]
We mustn’t forget the benefits of using digital OOH to target people where and when ads will work best, offering flexibility not achievable with classic OOH ads. Just one of the landmark digital OOH screens, Waterloo Motion, has a weekly audience of 2.1million and reaches nearly 250,000 “urbanites” every weekday. […]
Here’s what Philips has to say about its InfoComm 2015 trade show plans, via North America Marketing Manager Stephen Shao: 1 – Why do people going to InfoComm need to put your company on their Must See list of booths? InfoComm attendees should come by the Philips booth (#4689) because we’re premiering some really cool technology. […]
Digital technology has revolutionised the outdoor industry – offering consumers the chance to connect and interact in increasingly inventive ways. Brands are taking full advantage and passers-by are often targeted with tailored ad experiences, but is that what consumers really want from digital posters? […]
Do ubiquitous advertising like billboards, posters and banner ads lead to mental overload? American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to 'mental fragmentation'. […]
A number of publishers and broadcasters have formed in-house creative shops and now outdoor advertisers are getting in on the act, too. Outfront Media, formerly known as CBS Outdoor, announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customized design services for out-of-home displays. […]
Video walls are becoming increasingly visible in our world. They make big statements, capture attention and promote brands in a unique fashion. Sales and installations of video walls are experiencing record growth as customers seek a new, high-impact approach to digital signage. […]
Microsoft’s voice-activated personal assistant Cortana has been showcased across the UK in an ad campaign which reacts in real time to surroundings. Dentsu Aegis Network, LivePoster and m:united (McCann Worldgroup’s Microsoft team) have made the most of data sources and out-of-home (OOH) tech to tailor contextual, real time ads throughout the UK. […]
A new study by the Outdoor Advertising Association of American (OAAA), in association with RealityMine using USA TouchPoints, found out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. […]
For the first time since its launch nine years ago, invidis consulting will join forces with Integrated Systems Events to produce the two day summit following the formation of a joint venture between the two organisations earlier this year. While OVAB Digital Signage Summit Europe has a new name, it will still be adhering to the same successful event structure adopted during previous years. […]
In-House Creative Boutique to Offer Out-of-Home Marketers End-to-End Advertising Solution. NEW YORK, /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), a leading outdoor advertising brand, today launched OUTFRONT Studios as its in-house full-service creative boutique to design advertising campaigns for clients. […]
In 2013, 1.34 billion movie tickets were sold in the U.S. and Canada. That’s a massive, captivated audience open to your messaging. […]
NEW digital bus shelters designed by one of Britain's most famous architects Lord Norman Foster are being brought in across Edinburgh. Nine of the new-generation shelters fitted with screens that as act as advertising billboards have been installed along Princes Street, in the first phase of the development. The new digital shelters comprise 84 inch digital screens, the biggest of its kind. […]
JCDecaux, the UK’s leading Outdoor advertising company, has started rolling out premium Outdoor advertising locations across the City of Edinburgh. Marking the first phase in the development, 9 digital bus shelters (comprising 18 digital faces) have been installed along Princes Street, the main shopping street and one of the major thoroughfares in central Edinburgh. […]
