Australian study shows out-of-home advertising delivers ROI: oOh!media boss (bandt)
CEO of oOh!media, Brendon Cook, says a study of the $4 billion worth of Australian ad campaigns shows out-of-home delivers ROI. Research of more 140 econometric studies of $4 billion worth of Australian ad campaigns, 90% of them including out-of-home components, provides ample proof of the added value that out-of-home (OOH) delivers for advertisers. […]
Sun, Mar 15, 2015 at 6:04 PM