Copenhagen, Denmark. One of Scandinavia’s leading providers of digital in-store solutions, LCD Media, has chosen BroadSign’s digital signage software platform for managing its retail networks in Denmark. LCD Media’s primary focus is on 300 of the top retail stores in Denmark. […]
BroadSign has for many years mined the digital OOH side of this business, to the point that you don’t really think of the signage software being used outside of advertising. But it is. Case in point: The Montreal company has announced a partnership it has worked with Scandinavian solutions provider LCD Media, which is operating primarily in retail in that part of Europe. […]
Scroll down to read the OOH media section. The Indian outdoor advertising (OOH) industry saw a robust 14 per cent growth in 2014, primarily on the back of election spending, and growth of e-commerce and transit media. The OOH sector is expected to grow at a CAGR of 9.8 per cent to Rs 35.1 billion by 2019. […]
Keeping pace with tech and emphasizing the art of storytelling... A big challenge that Leo Burnett's Susan Credle foresees centers around technology and production. […]
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Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. […]
To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]
Author: Brian Gleason, CEO of Xaxis Americas. Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model. […]
– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station – – LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users – MONTRÉAL — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. […]
Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising. […]
DALLAS, TX--(Marketwired) - RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a leading provider of technology-driven visual communications solutions, today announced the sale of $25 million in Series A Convertible Preferred Stock (the "Preferred Stock") to institutional and accredited investors (the "Financing"). […]
As the games are played, local markets carry live scores Posting the latest scores from March Madness on digital billboards, which show the most up-to-date outcomes as commuters drive home from work, is a good idea. Taking it a step further, by turning March Madness scores into a tournament in its own right, is what turns it into a standout idea. […]
In an era of dwindling municipal budgets, a growing number of cities are partnering with private companies to develop advertising revenue. Paris has created billboards that double as street furniture. New York City has turned its public pay phones into Wi-Fi hot spots wrapped in ads. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly owned subsidiaries priced a private offering of an additional $100 million in aggregate principal amount of their existing 5.625% Senior Notes due 2024 (the "notes"). The notes are to be sold at an issue price of 103.750% of the principal amount, plus accrued interest from November 15, 2014. […]
Registration is now open for the annual International Conference "Digital Signage - No Alternative", which will take place on May 29 at Radisson Slavyanskaya hotel in Moscow. […]
