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Friday, March 27, 2015 Fri, Mar 27, 2015

16:9: Sweden’s ZetaDisplay Closes Deal To Acquire Finland’s MarketMedia

Swedish solutions provider ZetaDisplay has completed the acquisition of a quasi competitor – Finland’s Marketmedia Oy – in a cash deal worth about 2 million Euro. ZetaDisplay Finland and Marketmedia will merge during Q2 and run as ZetaDisplay.Marketmedia’s client base includes, among others, Veikkaus (Finska Spel), Tikkurilla, Starkki, Stockman and Onninen. […]

sixteen-nine.net
Fri, Mar 27, 2015 at 8:21 AM

MediaPost: The Truth About Location-Based Mobile Advertising

A shopper with a smartphone in hand isn’t necessarily a viable prospect, regardless of how close they are to a store. Yet many mobile marketers look at smartphones as if they were a magical sales tool. After all, they go everywhere the consumer goes.It’s true that if advertisers target the right smartphone users -- at the right time -- they can move them to the cash register sooner. […]

mediapost.com
Fri, Mar 27, 2015 at 12:01 AM

Thursday, March 26, 2015 Thu, Mar 26, 2015

How Mesh Networks Can Help Solve Beacon Challenges for Mobile Advertising

Most product or solution designers will agree that they have often found the “maximum range” offered by a beacon to be just not enough. But now there is a solution to this – Mesh Networks. In this post we will talk about the primary limitation posed by Bluetooth Smart technology, how mesh networking helps solve it and two beacons that work on this topology. […]

blog.mobstac.com
Thu, Mar 26, 2015 at 11:46 PM

In Canada TV ads still generate most complaints of any medium (OOH – third): ASC report

Advertising on television, with 500 complaints, garnered the highest number of complaints of any medium.  Digital advertising generated the second highest number with 289, primarily related to advertising on advertiser owned websites.  This was followed by advertising in the out-of-home medium (which includes billboards and transit advertisements) with 91, direct marketing with 71, and advertising on the radio with 64 complaints. […]

cartt.ca
Thu, Mar 26, 2015 at 6:37 PM

New Zealand: Flight Centre Digital Signage Takes Off With Wallflower Software And HP

The Flight Centre are Australasia’s most successful and innovative travel agency group. As part of a branch refurbishment program they were looking to partner with a similarly successful and focussed Digital Signage supplier able to provide sophisticated and flexible installations. They chose Hewlett Packard and their preferred DS software package, NZ’s Wallflower. […]

wallflowerglobal.com
Thu, Mar 26, 2015 at 5:04 PM

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