As technology advances, Digital media in public squares are in constant change. There is a demand to engage public audiences in new ways, creating memorable experiences and producing a buzz that extends the shelf life of the event. Some of the engagement technology today is incredible and advanced in ways few could have imagined four years ago. […]
Glen Wilson, Posterscope: There is huge investment in digital OOH infrastructure both in the UK and worldwide, but there needs to be more agility in terms of the way that it is sold, bought, planned and approached creatively. Location has the potential to massively impact on the effectiveness of marketing campaigns. […]
BroadSign secures first place in 2014 revenue, product line, customer base, geo-expansion, funding, competitive strategy and value add. Montreal, Canada. April 30, 2015. […]
Capabilities and reliability of Android players have simply not matched the promise of the hype. Trucks have been rolled to manually reset hung players. Others players are rebooted daily to “resolve” memory leaks. […]
Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. “Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. […]
QUÉBEC CITY, /CNW Telbec/ - The Réseau de transport de la Capitale (RTC) and Astral Out of Home, a division of Bell Media, announced today a major, 10-year business agreement for transit shelter and bus advertising space management and user experience enhancement, effective July 1. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that its board of directors has approved a quarterly cash dividend on the Company's stock of $0.34 per share payable on June 30, 2015 to shareholders of record at the close of business on June 11, 2015. About OUTFRONT Media Inc. […]
Brian Steinberg. Does Martin Sorrell have the cure for what ails the U.S. media business? […]
Kiip CEO Brian Wong says advertisers will compete to reach consumers by pinpointing and meeting their needs in real time. The era of mass-marketed products is drawing to a close. TV and radio commercials are great at reaching millions of viewers, but they don’t offer the best engagement. […]
Just a couple weeks ago, Philadelphia City Council passed a bill that has huge implications for billboard haters and lovers alike. The legislation by Councilman Bobby Henon was expected to add more digital billboards throughout the city, while simultaneously cutting back on the number of billboards overall. […]
Sweden, (GLOBE NEWSWIRE) -- ZetaDisplay has signed an agreement with a bank in Sweden for the supply of ZetaDisplay’s media platform for Digital Signage and Last Meter Marketing. ZetaDisplay will supply the technical platform with its cloud-based CMS platform ZetaPortal, production of content as well as operations and support. […]
Over the coming year we will be looking at relevant research and studies that delve deeper into the hows and whys of the power of Outdoor advertising. We call this the Anatomy of OOH. Click below to download. […]
JCDecaux Airport and Heathrow have announced that Microsoft is the launch partner on the Towers@T5 – the largest digital OOH airport opportunity in Europe – located at Heathrow’s busiest airport terminal. Capitalising on the spectacular size of the seven full-motion landscape screens, Microsoft is utilising the iconic platform to showcase the impact of Microsoft Cloud. […]
Digital Captures 40% of U.S. Agency Revenue. U.S. […]
Dan Hight is the head of platform at xAd, Inc., a global programmatic exchange that specializes in location-based targeting. Dan shares his thoughts on why location-based targeting should be its own category of advertising instead of sharing the limelight with SEO or social media. […]
