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Thursday, March 26, 2015 Thu, Mar 26, 2015

Mediatel: Kinetic and #ogilvychange launch an out-of-home behavioural economics planning tool for advertisers

To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]

mediatel.co.uk
Thu, Mar 26, 2015 at 1:17 AM

Astral Out of Home Introduces New Digital AMT Terminals Network in Greater Montréal Area

– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station – – LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users – MONTRÉAL — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. […]

bellmedia.ca
Thu, Mar 26, 2015 at 12:54 AM

Wednesday, March 25, 2015 Wed, Mar 25, 2015

Out-of-home Ad Operator OUTFRONT Media Announces Pricing Of Senior Notes Offering

NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly owned subsidiaries priced a private offering of an additional $100 million in aggregate principal amount of their existing 5.625% Senior Notes due 2024 (the "notes"). The notes are to be sold at an issue price of 103.750% of the principal amount, plus accrued interest from November 15, 2014. […]

prnewswire.com
Wed, Mar 25, 2015 at 11:49 PM

Advertising Week Europe controversy: ‘Advertisers are snake oil salesmen’, says Peter Oborne (campaignlive)

Advertising Week Europe's panel guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it. Oborne, who made national headlines himself last month when he accused his former employer the Daily Telegraph of kowtowing to HSBC (one of the publisher’s biggest and longest standing commercial supporters and business partners), set his stall out from the outset. […]

campaignlive.co.uk
Wed, Mar 25, 2015 at 4:35 PM

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