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Out-of-Home Marketing Association of Canada Announced 2014 OOH Award Winners in the CPG Category

The winning campaigns are: Beverage: Labatt Breweries of Canada, Corona Extra, creative by Zulu Alpha Kilo and media by UM Food: Wrigley Canada, Excel, creative by BBDO and media by MediaCom Health & Personal Care: Novartis Consumer Health, Buckley’s, creative by Saatchi & Saatchi and media by MediaVest. […]

omaccanada.ca
Mon, May 25, 2015 at 4:25 PM

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The Real World: Posterscope’s monthly OOH ad market update, May 2015

The Real World is Posterscope’s monthly out-of-home ad market update that features the latest facts and figures, new industry developments and some great OOH campaigns. […]

slideshare.net
Mon, May 25, 2015 at 4:07 PM

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Effect of OOH on transport explored by KBH study (outputmagazine)

KBH On-Train Media has published research that shows that 48 percent of rail users have subsequently engaged with out-of-home advertising that they have seen while travelling. The study suggests that a rise in smartphone use on trains is a significant factor, with 92 percent of respondents owning such a device and ninety percent of them using it while travelling. […]

outputmagazine.com
Mon, May 25, 2015 at 4:05 PM

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OAAA: Out of Home Advertising Up 4.7% in Q1 2015

(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. […]

oaaa.org
Mon, May 25, 2015 at 2:25 AM

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Tips for negotiating OOH ad buys (medialifemag)

Experts in out of home explain how to get the most value -- By the editors of Media Life -- This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]

Mon, May 25, 2015 at 2:24 AM

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Videos of the best recent outdoor ads from around the world (bestadsontv)

Look for the ones marked OUTDOOR, Ed. […]

bestadsontv.com
Mon, May 25, 2015 at 2:13 AM

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Ocean introduces Trinity Wandsworth digital billboards with four brand partners (posterscope)

Ocean has expanded its premium London portfolio with the launch of two brand new high-definition digital screens in Wandsworth, its first out of home location south of the River Thames. Renault, Sky Sports, 3 Mobile and Heineken are the launch partner for Trinity Wandsworth which dominates a three lane gateway connecting south London to the affluent areas of Chelsea, Fulham and Sloane Square. […]

pioneeringooh.com
Fri, May 22, 2015 at 2:48 PM

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FEPE Delivers Audience Measurement for Digital Out-of-Home

The global association of outdoor advertising companies announced it is joining with several industry leaders to develop the first standardized approach to measurement. […]

digitalsignageconnection.com
Fri, May 22, 2015 at 11:19 AM

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16:9: One World Trade Center’s Digital-Filled Observatory

Photo: Jake Dobkin, Gothamist The 102nd floor deck on top of the new World Trade Center building in lower Manhattan – the building that went up next to the footprint of the two towers brought down on 9-11, opens as an observatory next week. It’s a $32 elevator ride to go up and have a look around, but there’s a lot more going on that just a view. […]

sixteen-nine.net
Fri, May 22, 2015 at 10:55 AM

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16:9; Indoor Positioning Using Nothing But LED Lighting

This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform a smartphone app. […]

sixteen-nine.net
Fri, May 22, 2015 at 9:24 AM

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16:9: Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey

Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big firm. […]

sixteen-nine.net
Fri, May 22, 2015 at 8:59 AM

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The old billboard gets the flick as digital OOH advertising takes over (cmo)

Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies. Facial recognition, augmented reality, beacon technology, real-time temperature parting and programmatic platforms are just skimming the surface of what is possible by way of DOOH advertising. […]

cmo.com.au
Fri, May 22, 2015 at 1:43 AM

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invidis: Ad sales house Goldbach launches Prime Screen by packaging DooH, Online and TV

Selling digital out of home boils down to a simple decision: To position DooH as a digital extension of Out-of-Home or as part of a multi-screen package. Three out of four leading European Out-of-Home media owners (JC Decaux, Clear Channel and Exterion) have decided to position their digital portfolio as an extension. Ströer reinvented themselves as a multiscreen media network. […]

invidis.de
Fri, May 22, 2015 at 1:41 AM

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BBC: Food shop tries to trick Moscow police with digital billboard ad

Last year, Russian banned imports of meat and cheese from the European Union, but one Moscow delicatessen has come up with a novel way to advertise its remaining wares, it seems. The Don Giulio Salumeria on ritzy Malaya Bronnaya Street was one of several shops to suffer from the ban - itself retaliation for Western sanctions over fighting in Ukraine - so it turned to an advertising company. […]

bbc.com
Fri, May 22, 2015 at 1:36 AM

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APN News & Media pushes integrated offering to media buyers in Upfronts style event (mumbrella)

APN News and Media looked to push the power of its combined print, outdoor and radio assets in its first ever upfronts-style presentation last night bringing all its assets together. […]

mumbrella.com.au
Thu, May 21, 2015 at 6:11 PM

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