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Friday, April 24, 2015 Fri, Apr 24, 2015

Thursday, April 23, 2015 Thu, Apr 23, 2015

MediaPost: The Beacon Trajectory: More Money, Uses, Numbers, Features

After a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following the market, as can be expected. Some recent research from the IHL Group, exclusively reported here last week (37% of Large Retailers to Deploy Beacons This Year), projected significant beaconing growth, especially among large retailers. […]

mediapost.com
Thu, Apr 23, 2015 at 4:35 PM

New freeway digital billboard switched off to allow safety review (thewestaustralian)

The first of 10 electronic freeway billboards erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station, has been switched off. The sign was switched on only yesterday. The West Australian revealed last year that other advertising signs would be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]


Thu, Apr 23, 2015 at 2:42 PM

Christie to Debut Experiential Networks at Screenvision’s DOOH Upfront Event in New York City on May 7, 2015

CINEMACON/LAS VEGAS - Christie will install its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7, 2015. Screenvision, a national cinema advertising leader, with a presence in approximately 2,300 theaters, will host executives from advertising agencies and national brands at its annual event. […]

christiedigital.com
Thu, Apr 23, 2015 at 9:37 AM

Wednesday, April 22, 2015 Wed, Apr 22, 2015

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