Raw Feed & Search

Posterscope’s recap of two inspiring sessions at AdWeek Europe 2015

AdWeek 2015 did not disappoint, jam-packed full of opportunities to see fantastic discussions, debates and talks, it was often a head-ache deciding what not to see. Having had the opportunity to attend six sessions; two really stood out for me. Both resonated because they were immensely frank about two (highly different), often whispered, subjects in the advertising industry. […]

pioneeringooh.com
Mon, Apr 6, 2015 at 5:40 PM

Permalink

Las Vegas arena developers enlist Toshiba, Coca-Cola in sponsorship, digital signage deals (reviewjournal)

Developers of the $375 million arena behind New York-New York on the Strip have signed two major global brands — Toshiba and Coca-Cola — as founding sponsorship partners for the venue that is scheduled to open in April 2016. […]

reviewjournal.com
Mon, Apr 6, 2015 at 5:24 PM

Permalink

MEC’s Pasqua on BeetTV: iBeacons Can Enable Precise Mobile Marketing

AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. […]

beet.tv
Mon, Apr 6, 2015 at 1:54 PM

Permalink

AdExchanger: What Do Marketers Want From Ad Technology?

A small, but significant, number of major global marketers are aggressively leaning into data-driven omnichannel marketing, pioneering a trend that is not going anywhere anytime soon. […]

adexchanger.com
Mon, Apr 6, 2015 at 1:45 PM

Permalink

India: OOH audience measurement to be reality, but not so soon (exchange4media)

The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]

Mon, Apr 6, 2015 at 11:56 AM

Permalink

India: How can OOH be more useful to brands? (impactonnet)

A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers. When Ancient Egyptians used tall stone obelisks to inform people about laws and treaties, it was probably one of the earliest forms of Out-of-Home (OOH) advertising. […]

Mon, Apr 6, 2015 at 11:31 AM

Permalink

Irish Independent: JC Decaux – the poster boy of global advertising

JC Decaux is now the largest outdoor advertising company in the world . Decaux is a relatively young company and you only need go back 60 years to the time when it was a gleam in the eye of one Jean-Claude Decaux. Then the French state was taking a heavy hand with roadside bill boarders, calling them a 'blight'. […]

independent.ie
Sun, Apr 5, 2015 at 11:25 PM

Permalink

Expert offers insight into how Apple’s Watch may change advertising (bizreport)

First, it could spur new types of contextually targeted deals or recommendations. "The watch as a new form factor opens the door to offering shoppers additional information with instant access and no phone out (if done right), even if it's just a micro bit of information, such as the aisle number of the next item on their list. […]

bizreport.com
Sun, Apr 5, 2015 at 9:01 PM

Permalink

Major Shareholder of Clear Channel Outdoor Holdings Purchases $22,164,049.20 in Stock (CCO) (dakotafinancialnews)

Clear Channel Outdoor Holdings (NYSE:CCO) major shareholder Iheartmedia, Inc. bought 2,172,946 shares of the stock in a transaction dated Thursday, April 2nd. The stock was purchased at an average cost of $10.20 per share, with a total value of $22,164,049.20. […]

dakotafinancialnews.com
Sun, Apr 5, 2015 at 8:40 PM

Permalink

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market (emarketer)

The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. […]

emarketer.com
Sun, Apr 5, 2015 at 8:17 PM

Permalink

Beacons launch retail revolution (northjersey)

Evidence of a coming retail revolution can be found at the Macy's store at Westfield Garden State Plaza, where white plastic discs, about the size of a computer mouse, have been attached to walls and columns around the store. […]

Sun, Apr 5, 2015 at 8:14 PM

Permalink

DSToday: Times Square digital signage kicks off a campaign for National Parks

The capital of the world and the capital of digital signage, New York City's Times Square, lit up recently for a high-tech kickoff to celebrate possibly the least-tech experience possible. […]

digitalsignagetoday.com
Sat, Apr 4, 2015 at 1:19 AM

Permalink

UK: Outdoor Media Centre Expands Members and Leadership (DSConnection)

The “out-of-home” marketing specialist has appointed Mark Craze to help illustrate the power of the medium to advertisers. […]

digitalsignageconnection.com
Fri, Apr 3, 2015 at 2:44 PM

Permalink

Out of home Advertising Companies are Creating Win-Win Situations for Cities and Setting an Example for the Advertising Industry (charlesraytaylor)

I have been impressed by recent developments in out of home media that are allowing the industry to work with cities on mutually beneficial goals. For many years, the former “outdoor” industry has been subject to criticism from those who find it aesthetically displeasing or argue that billboards served no positive economic role. […]

Fri, Apr 3, 2015 at 12:21 AM

Permalink

Posterscope’s monthly Out-of-Home advertising market update: The Real World April 2015

The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns. […]

slideshare.net
Thu, Apr 2, 2015 at 7:14 PM

Permalink