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Proposed Law Before N.C. General Assembly Would Overhaul State’s Billboard and Outdoor Advertising Laws (natlawreview)

Filed March 17, 2015, Senate Bill 320 proposes significant revisions to State laws governing billboards and outdoor advertising. In this post, we review some of the changes that would result from Senate Bill 320 in its current form. Local governments, lessors to billboard companies and billboard companies, alike, will want to take notice. […]

natlawreview.com
Fri, May 8, 2015 at 2:56 AM

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The 22 most out-of-the-box outdoor ads this year (businessinsider)

This campaign stopped people in their tracks. It may be one of the oldest forms of advertising in the world, but marketers are becoming increasingly creative with their outdoor campaigns. No longer just confined to static billboards, global brands this year have been conjuring up some truly creative interactive ads that are actually a joy to look at and play with. […]

businessinsider.in
Fri, May 8, 2015 at 2:24 AM

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FOX teams up with outdoor screen business Amscreen to advertise new TV shows using DOOH audience analytics (amscreen)

FOX employs Amscreen's real-time, outdoor audience profiling and delivery platform. In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. […]

Fri, May 8, 2015 at 2:21 AM

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Fliphound Brings Online Buying of Outdoor Advertising to Daktronics Digital Billboards

Fliphound Enables Programmatic Buying for Digital Billboard Owners; Provides Higher Occupancy, Day Parting, Real-Time Buying WICHITA, Kan., May 7, 2015 (GLOBE NEWSWIRE) -- Fliphound, pioneers of real-time online buying for outdoor digital billboards, announced that Fliphound's online buying and selling platform can now be accessed directly through Daktronics (Nasdaq:DAKT) Visiconn® Display Management Solution to provide seamless and automatic configuration of Fliphound for Daktronics display owners. […]

nasdaq.com
Fri, May 8, 2015 at 2:19 AM

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The Guardian: Tehran swaps ‘death to America’ billboards for Picasso and Matisse

Tehran’s billboards are usually a place for commercials about the latest gadgets, household items and cheese-flavoured crisps. They also display portraits of martyrs from the eight-year war with Iraq in the 1980s, quotes from religious figures and the now less frequent “death to America” posters. But, overnight, the Iranian capital has had a facelift. […]

theguardian.com
Fri, May 8, 2015 at 2:17 AM

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Digital signage in restaurants is much more than menu boards (DSToday)

Digital signage is now commonplace in today's dining establishments. From quick-serve to fast casual to fine dining, digital signage is now the norm, and something diners have come to expect. But what most patrons don't see is that the usage of digital signage in the restaurant industry extends much deeper than the menu boards themselves. […]

digitalsignagetoday.com
Fri, May 8, 2015 at 2:14 AM

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CEO of AdMobilize sheds light on the world’s first ‘plug and measure’ audience analytics tool for DOOH advertising

Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]

Editorial
Fri, May 8, 2015 at 1:56 AM

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AOL: Clever campaign shows dog following shoppers around mall

Many shoppers at a mall in East London recently had the feeling that they were being followed. That's because they were, and the culprit was an adorable digitized dog. The pixelated canine ran from one electronic billboard to another, hot on the trails of people who were willing to give him a home. […]

aol.com
Thu, May 7, 2015 at 11:36 AM

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Following their first out of home (OOH) advertising campaign, Zomato has just become the largest restaurant finder in the world (mediaupdate)

Zomato is now available in 22 countries and 35 million foodies use it every month. Continental Outdoor Media is currently flighting their campaign on Citilite billboards in key metropolitan areas in Gauteng and aims to get people downloading the app to their smartphones. […]

mediaupdate.co.za
Thu, May 7, 2015 at 11:28 AM

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Reuters: JCDecaux posts Q1 organic sales growth ahead of own target

(Reuters) - Outdoor advertising specialist JCDecaux posted first quarter organic revenue growth of 4 percent, slightly ahead of its own prediction for 3 percent growth. […]

reuters.com
Wed, May 6, 2015 at 7:57 PM

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Out of home ad operators Branded Cities Network and DEFI Group strike a global joint ad selling agreement (press release)

New York, NY – Branded Cities Network (BCN) and DEFI Group (DEFI) have entered into a selling agreement whereby each company will market and sell advertising to advertisers in a manner that complements each company’s extensive portfolio of static and digital out of home assets around the globe. […]

brandedcities.com
Wed, May 6, 2015 at 7:55 PM

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MarketWatch: OOH ad company Lamar Advertising swings to profit

Lamar Advertising Co. LAMR, +2.70% on Wednesday said it swung to a bigger-than-expected profit in its first quarter, propelled by growth in local billboard sales. Lamar reported a profit of USD 40.7 million, or 42 cents a share, up from a year-earlier loss of USD 4.9 million, or five cents a share. […]

marketwatch.com
Wed, May 6, 2015 at 6:54 PM

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Watershed Moments for Digital Out-of-Home: Stephanie Gutnik interviews Ocean Outdoor’s Catherine Morgan

“DOOH is approaching the point where it’s a medium of its own, separate from traditional OOH. Trying to hold it within OOH historically hasn’t done it much justice due to flexibility, programmatic buying and the ways you can make it accessible to clients with all budgets,” cautioned Catherine. […]

Wed, May 6, 2015 at 6:52 PM

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MediaWeek: Cinema advertising is at the top of its game

2015 continues a strong story for cinema advertising. Ad spend for the medium is up 9.4% year on year – with ad revenue growing faster than TV, radio, out of home and print. Demand for cinema has never been higher and no one can argue that it is one of the most emotionally engaging and impactful mediums that offers unrivalled opportunities to reach a wide audience. […]

mediaweek.co.uk
Wed, May 6, 2015 at 6:45 PM

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Media Post: Outfront Revs Jump 19.5 Percent, Hit USD 343 Million

Outfront Media, formerly known as CBS Outdoor, saw total revenues increase in the first quarter of the year, thanks to acquisitions and organic growth. This is the second full quarter of results reported by Outfront since it converted to a Real Estate Investment Trust in mid-July 2014. […]

mediapost.com
Wed, May 6, 2015 at 6:41 PM

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