Raw Feed & Search

Google might be in competition with Titan Outdoor in its quest to fix cities (businessinsider)

Wednesday night, Google unveiled a plan to help improve cities. The company launched a new, independent company called Sidewalk Labs run by former Bloomberg CEO Dan Doctoroff. Sidewalk aims build products and platforms to tackle big-picture issues like cost of living, efficient transportation, and energy use for city-dwellers around the world. […]

businessinsider.in
Fri, Jun 12, 2015 at 1:44 AM

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How can we take programmatic advertising outdoor? (theawsc)

By Mungo Knott, Head of Insight, Primesight. The conversation around programmatic advertising is endless. However, programmatic in the out-of-home (OOH) industry hasn’t quite generated the same buzz. While programmatic is ubiquitous in media and marketing, the outdoor sector is proving stubborn on the issue. […]

Fri, Jun 12, 2015 at 1:41 AM

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South Africa: Digital Out of Home – Key Medium Influencing the Media Landscape (allafrica)

In the next year DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, MD: Provantage Media Group who believes that Digital Out of Home (DOOH) is going to revolutionise the OOH media landscape in South Africa. […]

allafrica.com
Thu, Jun 11, 2015 at 5:50 PM

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Facial Recognition Technology Is Everywhere. It May Not be Legal (koreaittimes)

Being anonymous in public might be a thing of the past. Facial recognition technology is already being deployed to let brick-and-mortar stores scan the face of every shopper, identify returning customers and offer them individualized pricing — or find “pre-identified shoplifters” and “known litigious individuals. […]

koreaittimes.com
Thu, Jun 11, 2015 at 5:47 PM

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invidis: Digital signage business sentiment in Poland is positive

The Digital Signage Business Climate Index (DBCI) in Poland has further increased since the last poll in March. The Index grew from 46,15 base points by 12,90 points to 59,05 base points and reached an all time high. The DBCI reflects the very positive current business sentiment of the digital signage industry in Poland. […]

invidis.de
Thu, Jun 11, 2015 at 5:29 PM

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Germany’s largest out-of-home ad operator Ströer intends to convert to Ayuda technology (source — Ayuda)

Ströer Media SE, Germany’s largest out-of-home advertising company, has signed a letter of intent to take on Ayuda’s complete software platform to power all media workflows. Sales, operations, digital scheduling and digital ad serving will all be managed through Ayuda’s comprehensive, integrated platform. […]

ayudasystems.pr.co
Thu, Jun 11, 2015 at 5:08 PM

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AdWeek: How JetBlue’s Window Display ‘Avatar’ Hysterically Duped Passersby

JetBlue's 'flight attendant' blurred the lines between digital and real life. JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. […]

adweek.com
Thu, Jun 11, 2015 at 11:30 AM

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16:9: Toronto’s Scotia Plaza Refreshes Concourse Level With Digital Displays

Toronto’s Scotia Plaza is the head office building for one of the big five banks in Canada, and located on the underground walkway system that inter-connects most of the city’s downtown financial district. […]

sixteen-nine.net
Thu, Jun 11, 2015 at 10:06 AM

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56th Annual FEPE Congress “Your Audience is Waiting”, June 10-12, 2015, Budapest (pioneeringOOH)

The 56th FEPE Congress, titled “Your Audience is Waiting”, is held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest, and consists of 2 full days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry. […]

pioneeringooh.com
Thu, Jun 11, 2015 at 10:01 AM

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YCD Multimedia and Coca-Cola Present Digital Signage at CineEurope 2015 (DSConnection)

The event in Barcelona, Spain will feature a cinema-themed lounge full of interactive digital signage. […]

digitalsignageconnection.com
Thu, Jun 11, 2015 at 9:18 AM

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Astral Out of Home Awarded Advertising Contract for Vancouver International Airport (broadcastermag)

Astral Out of Home, a division of Bell Media, today announced that it has been awarded the advertising contract for Vancouver International Airport (YVR), which sees 19 million in passenger traffic annually. […]

broadcastermagazine.com
Thu, Jun 11, 2015 at 9:00 AM

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OUTFRONT Media Names Bill Apfelbaum to Board of Directors (press release)

 […]

prnewswire.com
Thu, Jun 11, 2015 at 8:58 AM

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Digital outdoor advertising gets noticed: OMAC (marketingmag)

Approximately 60% of shoppers in Canada’s major urban markets notice digital billboards, according to a new study from the Out-of-home Marketing Association of Canada (OMAC). The numbers vary on a market-by-market basis, with 75% of Vancouver shoppers saying they notice digital boards, compared with 62% of Toronto shoppers and 60% of those in Montreal. […]

marketingmag.ca
Thu, Jun 11, 2015 at 12:22 AM

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Dave Haynes: Israel’s DigiGage Goes Big On Digital In Elevators

My introduction to digital signage many years ago involved what remains one of the toughest kinds of installations for screens and PCs. Elevators are nothing but bumps and jolts, dust, crease and carbon, spiking voltage and wildly expensive elevator mechanics. I project-managed and cut the POs on about $8 million worth of elevator screens one year. […]

sixteen-nine.net
Thu, Jun 11, 2015 at 12:09 AM

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Volta Launches Free Electric Car Charging DOOH Network Across 5 Major US Cities (screenmediadaily)

Volta Industries, a San Francisco-based start-up, has launched a DOOH ad network that provides free electric car charging underwritten by socially responsible brand advertising. […]

screenmediadaily.com
Wed, Jun 10, 2015 at 11:33 PM

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