The Outdoor Media Association (OMA) is opposing a draft plan from Sydney City Council to clampdown on outdoor signage in a bid to improve the look of the city. […]
In a report published Friday, Morgan Stanley analysts maintained their Equal-Weight rating on Lamar Advertising Co. The price target was raised from $60 to $62. The analysts believe that the company would be unable to sustain its Q1 strength. […]
It’s time for the next can of worms: mobile viewability. And the mobile ad vendors are already on the scene. […]
The research was carried out by iReach on behalf of the OOH agency Kinetic and GroupM and used a combination of eye-tracking technology and interviews to determine the shopping habits of a selection of 200 convenience store (c-store) shoppers. […]
Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner. Garner began appearing Monday on digital ads in eight New York City subway stations. […]
Barton F Graf 9000 has won a new account to promote The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7bn out of home industry. Gerry Graf, Saatchi & Saatchi NY“Innovation in OOH advertising has made it the place to be for groundbreaking creative. […]
Outfront Media, the country's largest out-of-home company, has donated 3-D billboards complete with giant red noses in markets including Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta and Miami. They also donated space on buses, subways, and digital bulletins and posters. […]
In what it's calling "a media first," digital signage "smart screens" have been deployed at Heathrow Terminal 2's baggage claim zones showing passengers live price and journey time comparisons between taxis and the airport's train service to central London, according to an announcement from JCDecaux. […]
Sky News brought real-time opinion polling to the people in last week's U.K. elections — with an assist from social media and digital signage technology. […]
German beer brand Astra, promoted their beer to women of all drinking ages, with the world’s first female and age detecting billboard which interacted with passersby. The stunt specifically targeted women of drinking age, engaging them with relevant videos and offering free beer. […]
I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. […]
A poster on Reddit has already taken credit for the attack and promised to carry out more. […]
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]
Transport for London (TfL) and Wildstone have launched the tender for ‘The London Landscape’, a new premium network of roadside digital advertising sites. TfL is seeking a commercial partner to install, market, sell and manage a portfolio of digital underpass advertising sites. […]
AT 11:57 PM, in New York’s Times Square, the city’s most hellish H&M has closed down, the human-size Elmos have gone home, and the Lion King–going tourists are tucked safely into their hotel beds. […]
