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Denver Int’l Airport Launches Clear Channel Outdoor America’s ClearVision TV Network Across All Concourses (press release)

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., and Denver International Airport (DEN) today announced the launch of CCA’s in-airport TV network, ClearVision, throughout DEN’s three concourses at airline gateholds. […]

businesswire.com
Thu, Jun 18, 2015 at 12:47 AM

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Ad Spending on TV Falls In May, OOH Up by 8 Percent, Says SMI (broadcastingcable)

Among the traditional media, out of home media posted an 8% increase. Total advertising was up 2% in May with digital providing most of the lift by growing at a 24% clip. Video sites showed a 29% gain, social media jumped 56% and internet radio was up 44% Digital now controls a 30% share of media spending, up five percentage points from a year ago. […]

broadcastingcable.com
Thu, Jun 18, 2015 at 12:22 AM

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Frost & Sullivan expects the Australian digital signage tech market to grow 15% annually by 2020

A better market understanding of the benefits of digital signage solutions has seen Australia’s digital signage market evolve from just replacing a poster with a screen five years ago, to now incorporating a wide range of features including interactivity. […]

news.gnom.es
Wed, Jun 17, 2015 at 5:14 PM

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Digital signage at InfoComm15 (DSToday)

Digital signage is its own thing — but at the same time, at its most basic, it's an AV and IT play. And that's becoming more and more clear at the biggest trade show for the AV industry, the annual InfoComm show, where digital signage seems to play a bigger role each year. […]

digitalsignagetoday.com
Wed, Jun 17, 2015 at 3:47 PM

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Digital Out Of Home – Past, Present and Future (source – linkedin)

Out of Home is currently being talked about as a lead medium to watch in the advertising industry. As technology develops, new audience data is able to be collected and of course more people with Smartphones we are all becoming more connected in the Out of home Space – and it is only going to get more exciting! […]

linkedin.com
Wed, Jun 17, 2015 at 2:33 PM

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Hungary Billboard Battle (usnews)

UN launches billboard campaign countering Hungarian government's anti-migrant drive. Hungary’s central-right government has launched a controversial billboard campaign against immigration while UNHCR introduced its counter campaign highlighting successful refugee stories. […]

usnews.com
Wed, Jun 17, 2015 at 2:28 PM

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The state of OOH: JCDecaux and Clear Channel have given advertising posters a digital boost (ibtimes)

In Paris 56 years ago, a number of outdoor advertising companies came together to form a trade association called FEPE, standing for Federation European Publicite Exterieur. The same group came together in Budapest earlier in June, this time as FEPE International, to discuss and celebrate the success of what has been renamed "out of home" (still Publicite Exterieur, if you think about it). […]

ibtimes.co.uk
Wed, Jun 17, 2015 at 1:04 AM

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Future OOH Advertising Will Know You’re Looking At It (psfk)

The future of outdoor advertising is digital. Digital out of home technology can now put screens the size of a theatre in places where billboards used to be, and replace all of the signage on public transport or in your local shopping centre with moving, dynamic screens that look 1000x more compelling than a poster. […]

psfk.com
Wed, Jun 17, 2015 at 1:02 AM

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Outdoor advertising impacts cities positively, according to new report (cities-today)

Outdoor advertising is transforming cities by helping tackle population growth and serving as a vital public information resource, according to a new report. […]

Wed, Jun 17, 2015 at 12:57 AM

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MediaPost: Is Mobile Data The Key To Audience Targeting Utopia?

The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in theory -- is perhaps best seen and explained through the lens of mobile. Mobile devices (more specifically in this case, smartphones) have become an extension of self. […]

mediapost.com
Wed, Jun 17, 2015 at 12:49 AM

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IoT Set For ‘Monumental’ Growth (techweekeurope)

The growing interest in Internet-connected devices is to contribute to a “monumental” increase in “Internet of Things” (IoT) data links over the next four years, according to a new study. […]

techweekeurope.co.uk
Wed, Jun 17, 2015 at 12:08 AM

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Winners of the Watchfire’s digital billboard campaign competition (ledsmagazine)

Outdoor digital sign manufacturer recognizes best use of digital medium. A digital billboard advertising campaign featuring live tweets and photos posted during the Penn State–Lehigh Valley commencement in 2014 landed Tri Outdoor, Inc. of Bethlehem, Penn., the Best of Show award in the 2015 Watchfire Digital Billboard Awards. […]

ledsmagazine.com
Tue, Jun 16, 2015 at 11:30 PM

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Council to vote on digital signs at LAX (scpr)

Los Angeles International Airport officials hope to raise money for future construction projects by lining the inner traffic loop's parking structures and terminal buildings with digital billboards. […]

scpr.org
Tue, Jun 16, 2015 at 7:27 PM

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New Billboards in Kansas Focus On Fighting Human Trafficking (wibw)

New billboards will be popping up across Kansas to fight human trafficking. Attorney General Derek Schmidt announced the statewide billboard campaign on Tuesday. Schmidt’s office is teaming up with the Clear Channel Outdoors and Lamar Advertising to raise awareness of the crime and to encourage the public to report suspicious activity. […]

digitalsignagepulse.com
Tue, Jun 16, 2015 at 5:28 PM

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Chinese OOH Ad Operator AirMedia’s Shares Tumble on News of 75% Stake Sale in Advertising (nasdaq)

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nasdaq.com
Tue, Jun 16, 2015 at 5:26 PM

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