by Nick Coston. Best OOH Display at CES? Among flying cars, smart homes, big screens, see-through TVs, and conversational robots, a few OOH/DOOH-related products got my attention. […]
Dave Westburg, Co-Publisher, Billboard Insider and Private Equity Investor. The answer depends on whether you are simply selling an existing share of the ownership to a third party or if you are raising new money to grow the company. […]
On This Episode of AV+ On this special edition of the AV+ podcast, host Dan Ferrisi, group editor, commercial and security, Emerald, talks with Todd Bouman, EVP, proAV display business, Sharp Imaging and Information Company of America. Together, they discuss the latest on the company’s Sharp/NEC joint venture and how the company has gained brand clarity under the Sharp name. […]
Lisa & Dan Nausley. Salespeople often gravitate towards familiar behaviors and activities, avoiding discomfort even if it means sacrificing higher performance. However, true growth and elevated performance reside on the other side of comfort. […]
One of the things I was intending to look for at ISE in Barcelona next week were tangible uses of AI/Large Language Models by ... […]
The Mediahuis-owned Sunday World has become the first advertiser to harness the power of large format programmatic OOH in a partnership with Talon and Havas Media. A media first for the OOH industry, the campaign is complemented by an additional brand awareness piece strategically placed around the point of purchase. […]
Juliana Lai. Integrating programmatic DOOH into your omnichannel campaign remains a challenging process for many advertisers. You often have to work with multiple demand-side platforms (DSPs) for the different ad mediums or even call a media owner to secure DOOH inventory. […]
Colum Harmon, marketing director, PML Group. Out-of-home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services. According to preliminary figures released by the National Transport Authority (NTA), the number of passengers using Ireland’s public transport network during 2023 has returned to record highs. […]
Bangkok – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners and part of the Moving Walls Group, has added more than 700 screens operated by Up Media, an elevator DOOH (Digital Out of Home) media owner in Thailand. Up Media is planning to expand and deploy screens in elevators in the ASEAN region's shopping malls, residences and office buildings. […]
Ocean Labs MD Catherine Morgan and our Creative Director David Tait give their low down on the Las Vegas tech extravaganza CES 2024. David: It was good to see the progression of transparent screens, especially seeing the technology move from OLED to micro LED. […]
System1’s Andrew Tindall has been researching out-of-home effectiveness with JCDecaux for three years. His findings will shock you. No, that’s not clickbait. […]
Dave Westburg, Co-Publisher Billboard Insider and Out of Home Private Equity Investor. The three traits to look for in a private equity partner: industry expertise; candor; and rapport. Time is your most precious resource. […]
Speakers, agenda, resort info and registration. […]
by Shari Biediger. The signs could generate $750,000 to $1 million a year for the City of San Antonio based on comparable efforts around the country, Shannon said. […]
Higher-than-expected increase driven by search and online display. Preliminary estimate for 2023 UK adspend upgraded to £37bn, a rise of 6.4% year-on-year. London, January 25, 2024: The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. […]
