What do Donald Trump and Google’s new Eddystone Beacon announcement have in common? Before we go there, it’s been two years since Apple launched iBeacon. We are still working with 1.0 of that standard. […]
Reagan Outdoor Advertising (ROA), Utah’s largest outdoor advertiser, and local officials have been engaged in a power struggle over conflicting interests for several years. The power struggle resurfaced last week after Reagan was found to have created a political action committee in an apparent attempt to influence the Salt Lake City’s Mayoral race. […]
The Creative out of Home Awards have launched for 2015! These awards will recognise great creative thinking in out of home advertising. […]
By Doug Johnson, Vice President, Technology Policy, Consumer Electronics Association. The California Energy Commission's latest foray into proposed regulations to reduce power consumption of consumer electronics devices is targeting computers (both desktop and laptop/notebooks) as well as monitors and signage displays. […]
Every month JCDecaux employees around the world vote for their favourite Innovate campaign via our internal social media platform, Bee. For May 2015, IGPDecaux and Royal Unibrew’s Ceres beer was voted the Winner for their experiential and interactive campaign in Milan. […]
This is the first retail high bright window display full-estate roll-out within the UK. […]
So far, most shoppers use their phones to research but not to buy. But new apps aim to change that. By Sarah Halzackthe, Washington Post. […]
While most QSRs are not equipped with this technology yet, digital menu boards are predicted to boom in the next year and a half. Digital menu boards provide many benefits to QSRs, specifically as it comes to day-parting. Most QSRs serve breakfast, lunch, and dinner. […]
/PRNewswire/ -- As the largest conferences and trade show dedicated to showcasing innovative digital communications and interactive technology solutions in China, the 7th China International Digital Signage, Audio Visual Integration and Equipment Show produced by Shanghai UBM Sinoexpo International Exhibition Co., Ltd, will be held at Shanghai New International Expo Centre (SNIEC) on Sep. […]
Outdoor advertising literally moves with the times. Digital screens can be programmed to show different creatives at different times of day. It increases advertisers' ability to target audiences when they’re out and about. […]
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience they have to use the latest technology and trendiest advertising media to have a chance of getting their message across. […]
Digital signage meets Internet of Things thanks to emerging trends like Near Field Communications (NFC) and tiny radio transmitters called beacons. By Paul Christilaw. Twenty-five years ago the Internet was in its infancy and digital signage as we know it didn’t exist. […]
Legend Exhibitions has expanded its retail event offering with the launch of Retail Digital Screen Expo, to be held alongside Retail Business Technology Expo (RBTE) and Retail Design Expo. […]
When a heatwave hit the Netherlands earlier this month, McDonald's conjured up a novel way to keep people cool. The fast food chain partnered with outdoor advertising JCDecaux to create a heat-activated billboard. When the temperate at the Damrak in Amsterdam hit a record 38.6 degrees Celsius (101.48 Fahrenheit,) a panel opened automatically to offer out 100 McFlurry cups to passing pedestrians. […]
Increasingly, businesses expect to be able reach their customers with heightened effectiveness and accuracy, while also understanding how their various communications and campaigns have performed. With the expansion of tools available for serving and analyzing online mediums, other industries suffer from a lack of similar metrics. […]
