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Digital Signage Case Study: Adidas Golf (Sign Media)

By Peter Saunders. Toronto-based Shikatani Lacroix Design (SLD) was commissioned in 2014 by Adidas’ golf apparel division to create ‘digital experiences’ for its retail merchandising displays across Canada. By incorporating digital signage into its store shelf presence, Adidas sought to better engage and excite customers, heighten brand affinity and increase sales. […]

signmedia.ca
Tue, Sep 15, 2015 at 10:46 PM

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Ad Beacon’s Maker AdMobilize and Verizon Partner To Push the IoT Forward (PR)

MIAMI, /PRNewswire/ -- AdMobilize, an Internet of Things technology company that quantifies the physical world, announced today that it has formed a national strategic partnership with Verizon to connect the physical world of analytics to the online grid. […]

prnewswire.com
Tue, Sep 15, 2015 at 10:29 PM

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Lamar Advertising Donates Billboard Displays for Nationwide Celebrity-Led “Let’s recycle right!” PSA Campaign

Beginning This Week Lamar Billboards Will Begin Displaying the Faces of Celebrities Such as; Angie Harmon, Kristen Bell, Bill Maher, Elvis Nolasco, Stana Katic, AnnaSophia Robb, Ian Somerhalder and Many Others Who Are Introducing the Society-Wide Standardized Labels for Recycling Bins to Begin Repairing U.S. […]

marketwatch.com
Tue, Sep 15, 2015 at 10:13 PM

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Industry giant Fairway buying Chattanooga-based LaFoy Outdoor Advertising (Times Free Press)

A 16-year-old Chattanooga-based outdoor advertising business has reached an agreement to sell the company to industry giant Fairway Outdoor Advertising, officials said Monday. LaFoy Outdoor Advertising is being sold to South Carolina-based Fairway, which is buying the billboard assets of LaFoy in the Chattanooga area as well as in other areas of Tennessee, Georgia, Alabama and Kentucky. […]

timesfreepress.com
Tue, Sep 15, 2015 at 10:11 PM

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Out of Home Ad Revenue Up

Out of home advertising revenue rose 3.8% in the second quarter of the year compared to 2014, accounting for $2.25 billion. […]

oaaa.org
Tue, Sep 15, 2015 at 8:00 PM

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BMW Inspires Customers with Prysm Cascade Video Wall

T […]

digitalsignageconnection.com
Tue, Sep 15, 2015 at 12:08 PM

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Opinion: Location profiling is the next frontier in OOH audience insights (Digiday)

Andy Stevens is svp of research, insights & analytics at outdoor advertising company Clear Channel Outdoor. “I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said. “I just don’t know which half. […]

digiday.com
Tue, Sep 15, 2015 at 12:09 AM

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In-car advertising company Vugo joins Digital Place-Based Advertising Association (DPAA)

NEW YORK, September 14, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that Vugo, an in-car advertising company for rideshare vehicles, has joined the organization. […]

Tue, Sep 15, 2015 at 12:07 AM

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AdAge: Inside the Hidden Costs of Programmatic

Everyone Thought Automation Would Save Money, but Does It Really? By Alexandra Bruell. The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account. […]

adage.com
Mon, Sep 14, 2015 at 11:57 PM

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How Digital Signage Benefits Hotels and their Guests (Hotel Online)

By Steve Chang. Digital signage has many benefits for hotels and guests. It enables access to timely and relevant information that enhances the overall guest experience. […]

hotel-online.com
Mon, Sep 14, 2015 at 3:07 PM

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MediaPost: Traditional Out-Of-Home Media Continues Growth

According to Kantar Media, total ad spend in the US was down nearly 7 % for the quarter, and OOH and local radio are the only traditional media to see significant growth. Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. […]

mediapost.com
Mon, Sep 14, 2015 at 3:03 PM

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Birmingham Airport Deploys Digital Out-of-Home Ad Network (Screen Media Daily)

Birmingham Airport’s Digital Out-of-Home Network to Reach Nearly 10 Million Passengers a Year. UNITED KINGDOM — Birmingham Airport has launched a new digital out-of-home advertising network providing brands with an opportunity to reach travelers in the West Midlands. […]

Mon, Sep 14, 2015 at 3:01 PM

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16:9: Now Ride-Share Cars Have Ad Screens

Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. […]

sixteen-nine.net
Mon, Sep 14, 2015 at 10:06 AM

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AdAge: So Which Ad-Blocking Parasite Are You Going to Go After?

Convince Consumers or Sue the Ad-Blocking Companies; You Have to Do Something. By Ken Wheaton. The consumer is in control! […]

adage.com
Mon, Sep 14, 2015 at 8:00 AM

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MediaPost: The Future Of Marketing As A Result Of The Self-Driving Car

A sea change is under way in how we buy, execute, implement and optimize media buys. The focus today is on digital media buys, but non-digital media are quickly becoming part of that same process. We have witnessed the first programmatic buys for TV, radio and out-of-home advertising, and more will surely follow. […]

mediapost.com
Mon, Sep 14, 2015 at 7:13 AM

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