Since launching Vision Zero last year, officials in New York and San Francisco have worked to highlight the built environment’s role in pedestrian safety. But new research from San Francisco shows drivers yielding to pedestrians in greater numbers thanks to billboards and bus ads, not just paint and cement. […]
The 'Coke-moji' digital billboard in Sweden reflects your expression. Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard. A digital ad housed in a Stockholm, Sweden, subway station lets passersby determine what emotions appear on the vertical, rectangular screen. […]
Deployed in collaboration with JCDecaux in Chicago, the custom built experiential transit shelters, meant to evoke PUMA's "Forever Faster" training campaign, feature the first-ever integration of NFC and dual-beacon technology in out-of-home. JCDecaux's iconic street furniture has been outfitted with Blue Bite's mTAG® (NFC/QR) and esca® (dual-mode beacon) technologies. […]
By Peter Saunders. Toronto-based Shikatani Lacroix Design (SLD) was commissioned in 2014 by Adidas’ golf apparel division to create ‘digital experiences’ for its retail merchandising displays across Canada. By incorporating digital signage into its store shelf presence, Adidas sought to better engage and excite customers, heighten brand affinity and increase sales. […]
MIAMI, /PRNewswire/ -- AdMobilize, an Internet of Things technology company that quantifies the physical world, announced today that it has formed a national strategic partnership with Verizon to connect the physical world of analytics to the online grid. […]
Beginning This Week Lamar Billboards Will Begin Displaying the Faces of Celebrities Such as; Angie Harmon, Kristen Bell, Bill Maher, Elvis Nolasco, Stana Katic, AnnaSophia Robb, Ian Somerhalder and Many Others Who Are Introducing the Society-Wide Standardized Labels for Recycling Bins to Begin Repairing U.S. […]
A 16-year-old Chattanooga-based outdoor advertising business has reached an agreement to sell the company to industry giant Fairway Outdoor Advertising, officials said Monday. LaFoy Outdoor Advertising is being sold to South Carolina-based Fairway, which is buying the billboard assets of LaFoy in the Chattanooga area as well as in other areas of Tennessee, Georgia, Alabama and Kentucky. […]
Out of home advertising revenue rose 3.8% in the second quarter of the year compared to 2014, accounting for $2.25 billion. […]
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Andy Stevens is svp of research, insights & analytics at outdoor advertising company Clear Channel Outdoor. “I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said. “I just don’t know which half. […]
NEW YORK, September 14, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that Vugo, an in-car advertising company for rideshare vehicles, has joined the organization. […]
Everyone Thought Automation Would Save Money, but Does It Really? By Alexandra Bruell. The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account. […]
By Steve Chang. Digital signage has many benefits for hotels and guests. It enables access to timely and relevant information that enhances the overall guest experience. […]
According to Kantar Media, total ad spend in the US was down nearly 7 % for the quarter, and OOH and local radio are the only traditional media to see significant growth. Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. […]
Birmingham Airport’s Digital Out-of-Home Network to Reach Nearly 10 Million Passengers a Year. UNITED KINGDOM — Birmingham Airport has launched a new digital out-of-home advertising network providing brands with an opportunity to reach travelers in the West Midlands. […]
