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Sunday, September 13, 2015 Sun, Sep 13, 2015

Primesight leads a panel discussion on the subject of DOOH in Manchester (Primesight)

Creativity, Context, and Data were the main themes discussed during today’s media seminar @ MediaCityUK accompanied by a set of challenges to be overcome by the industry In a first regional thought leadership event on the subject of digital out-of-home, Primesight led a breakfast seminar that saw the industry experts Sam Grant (Regional Director, Posterscope), Jeremy Taylor (Strategy Director, Grand Visual), Paul Sambrook (Business Development & Marketing Director, Rapport) and Mungo Knott (Marketing & Insight Director, Primesight) take part in a discussion about DOOH’s rich past, challenging present and bright future. […]

primesight.co.uk
Sun, Sep 13, 2015 at 6:55 PM

Gatwick hires Airport Media to replace Eye Airports as DOOH media partner in 2016 (Posterscope)

Gatwick Airport and Airport Media Ltd are joining forces in a new venture in digital out-of-home advertising. The new partnership will launch in the first quarter of 2016 when Airport Media take over from the incumbent Eye Airports. Airport Media Ltd has been set up by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, as a new sales and management operation. […]

pioneeringooh.com
Sun, Sep 13, 2015 at 6:38 PM

Thailand’s out-of-home ad operator PLANB to expand to ASEAN (Deal Street Asia)

Thailand based out-of-home media Plan B Media PLC (PLANB) is in negotiations with partners to expand its footprint to Malaysia, Indonesia, Philippines and Vietnam. The move marks its foray into markets outside Thailand. “We would like to close the deal in Malaysia within this year, and the other three countries by early 2016,” said PLANB’s chief executive officer Palin Lojanagosin. […]

dealstreetasia.com
Sun, Sep 13, 2015 at 1:38 AM

Friday, September 11, 2015 Fri, Sep 11, 2015

Thursday, September 10, 2015 Thu, Sep 10, 2015

OOH media owners must help advertisers adapt to change (Exterion Media)

By Shaun Gregory. Although the increasing volumes of data being amassed by both brands and media owners can at times be overwhelming, according to research by EY and Forbes Insights, just 37 per cent of chief marketing officers feel they have the capability to use analytics to tailor their communications to consumers. We have found the benefits of mining this data intelligently invaluable. […]

exterionmedia.com
Thu, Sep 10, 2015 at 11:19 PM

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