Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a whole new level. Using artificial intelligence, the “smart poster” actively changes in order to engage those nearby and could represent a whole new marriage of technology and advertising. […]
Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. […]
AllOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising platform in the United States, today announced the purchase of the Social Indoor and the Family Network Divisions of Zoom Media. […]
England Rugby World Cup sponsor O2 was left red faced after an outdoor ad for the team appeared at sites throughout Scottish capital Edinburgh. First spotted by the Scotsman, the digital displays were promoting an England Rugby event on 9 September featuring performances from boyband Take That. […]
It’s kind of fun to see a PE backed media company attempt a roll-up strategy these days. The technique, involving rapid, multiple acquisitions, was all the rage in the late nineties and eventually led to the near total destruction of the B2B publishing business in the US. But, heck, it was fun while it is happening. […]
The network includes a public theater, 10 media walls and 30 kiosks all implemented in two months. […]
The first 30 billboards will go up on Aug. 3 in a relaunch of a media campaign aimed at raising awareness about the dangers of drug use. The PainKillersKill campaign, produced by Eric Mower + Associates, was first launched in 2013, led by BlueCross BlueShield of Western New York and dozens of media and corporate partners, ultimately garnering $3 million in media exposure. […]
Hot on the heels of Henlys Corner, Outdoor Plus launches the only landscape digital opportunity on the M4. The state of the art high-resolution screen launched on Monday with campaigns from Virgin Media & TSB. Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. […]
by Dan Dawson and Neil Morris, Grand Visual. Digital outdoor has transformed a formerly static and passive medium into one of the most dynamic in adland Not so long ago, the clever clogs at FCO Univas stuck a Ford Cortina on to a 48-sheet billboard to sell glue. It was brilliant, and our gobs were smacked. […]
The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope. You can always tell when summer is here. The sun is (mostly) shining, the beloved flip flops emerge from deep down in the wardrobe, and of course, posters of particular drinks brands that we all associate with summer start appearing. […]
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A partnership of M&C Saatchi, Clear Channel and Posterscope, last week revealed what they dubbed “the world’s first ever artificially intelligent poster campaign”. […]
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Changes in shopping behavior are driving retailers to adopt integrated information platforms and become data-driven organizations. […]
Canadian QSR giant Tim Horton’s has run into the problem that has occasionally at just about any venue running third-party advertising as a cost-recovery measure – complaints about the advertisers. […]
