Raw Feed & Search

Adshel says marketers aren’t using digital outdoor to ‘capacity’, quoting new study (Mumbrella)

Out of home advertising company Adshel has said clients are still not using the abilities of digital outdoor ads to their full potential, pointing to the results of a study the company has recently completed. Adshel will roll out a new national outdoor digital network Adshel Live, on October 5 with 270 digital screens across Australia’s major metropolitan cities. […]

mumbrella.com.au
Fri, Sep 18, 2015 at 12:01 AM

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SMI: US adspend growth hits new high in August, out-of-home up 41% year-on-year (Warc)

NEW YORK: August saw advertising expenditure in the US record its highest monthly rise so far this year after the market was boosted by back-to-school marketing and its associated advertising on local TV networks, new data have shown. […]

warc.com
Thu, Sep 17, 2015 at 11:55 PM

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The invidis Digital Signage Yearbook 2015/16 (free download)

The “invidis digital signage yearbook 2015/16” in English includes a general overview of the digital signage market in the EMEA region. It also contains infographics as well as country reports about Western Europe, The Mediterranean Markets, Northern & Eastern Europe and Middle East/GCC. Additionally the markets of Germany, Switzerland and Austria are considered in great detail. […]

invidis.de
Thu, Sep 17, 2015 at 11:42 PM

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16:9: DSrupted 2015 Wrap-Up

Mike Pell of Microsoft on data visualization At roughly 4:30 Wednesday I informed the crowd at DSrupted we were done, that I was in bad need of a beer, and that if anyone else was he or she should follow me across the street to a sports bar. Many did, as we tipped a celebratory pint to what I think was a very well-received second stab at a conference on disruptive technology in digital signage. […]

sixteen-nine.net
Thu, Sep 17, 2015 at 11:41 PM

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Billboards Help Red Bull Soar Beyond Energy Drinks (iHeart Billboards)

Red Bull is synonymous with giving consumers “wings” to soar through the day when their energy begins to flag. But Red Bull is more than just an energy drink — they’ve evolved into a highly successful multimedia company, expanding their reach into print, feature films, music and extreme sports. […]

Thu, Sep 17, 2015 at 11:33 PM

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Philadelphia approves adding 12,000 square feet of digital signage to Market East (Plan Philly)

More digital advertising is coming to Market East. The City Planning Commission voted on Tuesday to approve PREIT’s plan to post digital billboards along the front of the renovated Gallery at Market East, along with an associated plan for public improvements. PREIT is seeking to build a total of nine digital signs facing Market Street between 9th and 11th streets. […]

planphilly.com
Thu, Sep 17, 2015 at 11:31 PM

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Ad spending down in second quarter, outdoor and digital are up (Media Life Mag)

A few years ago, this would have been a clear indication that the media economy is struggling. But these days, with advertisers pulling back on traditional media in favor of cheaper, better-targeted new media, the declines are as much an indication of the changing industry as they are a weakness in the ad economy. […]

Thu, Sep 17, 2015 at 11:25 PM

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How to choose a digital signage software provider, part 1 (DSConnection)

It is possible to find a solution that will support network objectives and lead to a successful deployment by addressing several key questions. […]

digitalsignageconnection.com
Thu, Sep 17, 2015 at 3:40 PM

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Signage Foundation Releases Report on the Role of Signage in Downtown Development (DSConnection)

“Signs and the Downtown Experience,” produced by Craig Berger, takes a close look at how billboards, street signs and other forms of print and digital messaging help shape urban landscapes and identity. […]

digitalsignageconnection.com
Thu, Sep 17, 2015 at 1:27 PM

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16:9: Photos from Pre-DSrupted DSF Networking Event

Here’s a stack of pix from the Digital Signage Federation event at Yorkdale shopping centre on Tuesday night, courtesy of Stephanie Gutnik of BroadSign. There were roughly 50 people, who were broken up into teams of 4 to go on a signage scavenger hunt in the ritzy mall – noting everything from the excellent to the “ugly babies. […]

sixteen-nine.net
Thu, Sep 17, 2015 at 10:43 AM

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The Economics of Successful Billboard Advertising (Course paper by Alexa Thomas, free download)

This June 2015 study explains the economics of billboard advertising, specifically pertaining to the internal and external elements that make them effective for both consumers and the brand. Billboards have been used as an advertising medium for more than a century, and are still used today. The question is, “What about billboards make them so effective? […]

scribd.com
Thu, Sep 17, 2015 at 10:37 AM

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InfoComm to host digital signage roundtables in London and Dublin (Installation International)

InfoComm International has announced roundtable discussions about digital signage in London and Dublin. Free to InfoComm members, roundtables are a networking and business education opportunity that enable delegates to make face-to-face connections with industry colleagues, get advice tailored to their businesses, and share insights and opinions during the open discussions. […]

Thu, Sep 17, 2015 at 8:20 AM

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JCDecaux wins Shaw Theatres ad contact in Singapore (Mumbrella)

Outdoor media owner JCDecaux has announced winning the advertising contract for Shaw Theatres in Singapore. JCDecaux will officially begin handling the theatre’s ad sales starting from 1 November. […]

mumbrella.asia
Thu, Sep 17, 2015 at 8:04 AM

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Intel: The Time To Invest In Retail IoT Is Now (Tech Week Europe)

Joe Jensen tells retailers that IoT technology can help improve all areas of the customer experience Intel says retailers can help deliver the “perfect retail experience” using M2M technology as the company continues its drive to connect as many industries to the Internet of Things (IoT). […]

techweekeurope.co.uk
Thu, Sep 17, 2015 at 7:44 AM

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Kantar Media: U.S. Ad Expenditures Declined 3.9% in Q2 2015 to USD 38 Billion (Outdoor and Cinema up)

NEW YORK--(BUSINESS WIRE)--Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to USD 38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent. […]

businesswire.com
Thu, Sep 17, 2015 at 12:38 AM

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