Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]
New company offers urbanites a communications destination for community services; devices are funded by advertising not taxes. WASHINGTON – At Smart Cities Week in Washington, Comark Corporation is launching CIVIQ Smartscapes LLC, a new company that designs and manufactures interactive “smart city” communications structures. […]
You have purchased your digital signage system and it is up and running. For now. Every savvy operations manager knows the importance of support. […]
It’s the greatest challenge facing the marketing world today. It can be summarized in three points: Agencies don’t understand brands, and continually complain about cost cutting, bad briefs and bad clients. Brands struggle to find and work with quality agencies, and are overwhelmed by tech companies trying to sell “solutions” that don’t actually solve their real problems. […]
The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. […]
What new platform will everyone be talking about and spending their money on in five years? Ian Dallimore, Director of Digital Innovation & Sales Strategy, Lamar Advertising: Within five years, we hope that you are able to plan and buy from one universal platform for all out-of-home media. […]
COMB will provide circulation counts for Clear Channel’s spectaculars in Montreal and Toronto and street level inventory in Ottawa. Edmonton street level furniture will be added in January 2016. […]
By Richard Ventura. Digital signage has offered restaurant owners a new way to leverage their display advertising and increase revenue. While this is not to say digital displays will eventually replace TV advertising, place-based media and other forms of display advertising have certainly gained momentum in recent years and are on track to dominate the industry in the future. […]
OMD’s managing director, Aimee Buchanan said: “We are very excited about bringing helloworld, one of the travel industry’s most innovative and ambitious companies, together with Adshel, one of the out-of-home industry’s most forward thinking companies. […]
Numerous articles have been crafted about the increasing popularity and growth of digital signage. Research companies continue to pour resources to dissect this market; what makes it tick? what are the challenges, benefits etc.? […]
One of the most universal experiences of public transport in London is our exposure to advertising. TfL controls some of the most valuable and influential advertising inventory OOH networks in the world. […]
Without question, the Digital Signage industry is in full swing after many purported false starts. But what is it that will continue to fuel growth of this maturing multibillion dollar global industry? The answer is an easy one, it’s advances in technology. […]
Overall, the study found that across all neuro measurements, contextually relevant advertising was 19 per cent more effective than non-contextually relevant advertising. In addition, when respondents were shown advertising in context, their visual attention, emotional intensity and engagement toward the ad increased. […]
Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake slower-moving trucks. This risky maneuver contributes to a shocking statistic: In Argentina, traffic accidents kill one person every hour. […]
MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road. MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of ’44 Days of Crazy’ campaign. […]
