The U.S. ad marketplace continued its seasonal downward trend in July, posting its lowest level since January, according to an analysis of the U.S. Ad Market Tracker. […]
Clear Channel Outdoor (CCO) today announced that it is donating space on its billboards throughout Northern California to Save Our Water, California's official statewide conservation education program. […]
Eye-catching digital hoardings reveal search term among other queries such as Dismaland, Strictly Come Dancing and cricket scores. Large digital billboards around London, paid for by Google, have been spotted by the public – with a surprising revelation displayed for all to see. […]
Mobile and beacon technologies are transforming OOH media, enabling advertisers to engage consumers on the go with timely, relevant and even personalized ads, messages and offers. OOH and mobile powered by beacons, or MOHBE, offers significant advantages, including greater precision in targeting, richer data and measurable results. […]
Ooh! Media chief executive Brendon Cook is confident about the trajectory the outdoor advertising industry is on as the company, which relisted in December 2014, prepares to report its full-year financial results on Tuesday. This year the company has put more than $30 million into its digital expansion and Mr Cook said Ooh! […]
Coca-Cola took seeing your name in lights to a whole new level earlier this year with a digital signage deployment in Times Square. […]
Beacons are going on the move. Literally. Out-of-home advertising is about to get a new and highly mobile tool to be put on buses, shuttles and taxis. […]
This year’s opening keynote at Digital Signage Summit Europe will analyze the developments in the digital signage market until the year 2020. The invidis keynote will be delivered by invidis co-founders Florian Rotberg and Oliver Schwede. […]
Gimbal’s Enterprise-Grade Beacon and Geofencing Technology to Enable Vector Media to Augment Existing OOH Audience Data and Create Hyper-Relevant Engagement New York, NY and San Diego, CA – Vector Media, LLC and Gimbal, Inc., have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. […]
DPAA's survey reveals that 59% of planners expect television's share of media dollars to decline, other screens' shares to rise. […]
As UHD and 4K resolutions grow in dominance, it is important for companies to consider key business, content and technology issues to figure out how these technologies can drive business. […]
I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index. […]
While most traditional advertising continues to struggle, out of home remains a bright spot. Spending on OOH was up 3.8 percent during third quarter, according to new numbers from Kantar Media, to $2.25 billion. That compares to a drop of 7 percent for total ad spending from April to June, when out of home was one of the few media to see gains. […]
Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media. These figures mark the 21st consecutive quarter of year-over-year growth in OOH ad revenues. […]
