Legend Exhibitions has expanded its retail event offering with the launch of Retail Digital Screen Expo, to be held alongside Retail Business Technology Expo (RBTE) and Retail Design Expo. […]
When a heatwave hit the Netherlands earlier this month, McDonald's conjured up a novel way to keep people cool. The fast food chain partnered with outdoor advertising JCDecaux to create a heat-activated billboard. When the temperate at the Damrak in Amsterdam hit a record 38.6 degrees Celsius (101.48 Fahrenheit,) a panel opened automatically to offer out 100 McFlurry cups to passing pedestrians. […]
Increasingly, businesses expect to be able reach their customers with heightened effectiveness and accuracy, while also understanding how their various communications and campaigns have performed. With the expansion of tools available for serving and analyzing online mediums, other industries suffer from a lack of similar metrics. […]
[…]
JCDecaux SA (Euronext Paris: DEC), the outdoor advertising company, has received the “Janus de la Cité 2015” award for the new Paris bus shelter, from the French Design Institute. For 65 years, the French Design Institute has been promoting companies of all sizes for offering some of the best products and services. […]
The Macau Government is to pay outdoor advertising company JC Decaux (Macau) Ltd. a total of MOP2.88 million (US$360,733) this year and next for the leasing of the city’s bus shelters and posting of government advertising on the LED backlit lightboxes of the shelters, a dispatch published in the Official Gazette said. […]
Overall advertising spend in the U.S. increased 2% for the quarter as digital media and out-of-home ads both posted double-digit growth rates. Ad spending was flat for the month of June. […]
APN Outdoor is digitizing inbound and outbound sites on Sydney’s busy Warringah Freeway at Cammeray, with the two new sites available to advertisers from lunar period 12, starting November 2nd. Warringah Freeway is one of Sydney’s key thoroughfares, gateway to the Sydney Harbour Bridge and Tunnel, and a major traffic route providing access to and from the CBD. […]
The OOH Media Plan Awards program honors efficient and effective out of home media plans that maximize the synergies between media and creative strategies within an available budget. The awards program runs on a mid-year cycle, so eligible campaigns must have been posted between July 1, 2014 and June 30, 2015. All entries must be submitted online through the OAAA website. […]
The brand is investing $2.75 million in an outdoor media campaign called “City Blitz,” including branded buses, billboards and sampling events. It will be supported by display, video and rich media placements, which will run through mid-August. SodaStream faced some challenges with tentpole TV events in the past – most notably in placing ads during the Super Bowl. […]
Digital Signage is becoming a reputable marketing resource as technology advances continue to improve capabilities. Despite businesses in the past being hesitant to incorporate signage into their marketing strategy, forward-thinking corporates are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions. […]
What was the most unexpected thing learned in your most recent digital signage project? […]
To see road traffic information on the go, drivers in Sydney can now rely on unique electronic paper signs optimized for road traffic. […]
Creative Realities, Inc. has filed an S-1 IPO registration with the US Securities and Exchange Commission. Filed last Thursday, the S-1 says: This prospectus relates to the resale of 32,128,832 shares of common stock of Creative Realities, Inc. […]
For those of us who have worked in out of home advertising since before the digital revolution, the current excitement around the medium – largely but not exclusively sparked by digital – is welcome and, let’s be honest, just a touch surprising. […]
