White Paper: Watch This Space – Mobile, Beacons and Out-of-Home Advertising (Gimbal)
Mobile and beacon technologies are transforming OOH media, enabling advertisers to engage consumers on the go with timely, relevant and even personalized ads, messages and offers. OOH and mobile powered by beacons, or MOHBE, offers significant advantages, including greater precision in targeting, richer data and measurable results. […]
Fri, Aug 21, 2015 at 2:38 AM