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Former EVP of Blip Billboards joins Central Americas’s OOH ad operator Color Vision (Billboard Insider)

Color Visión, outdoor advertising company in Central America, has apointed Mr. Kurt Tingey, formerly Executive Vice President of Blip Billboards, to its board of directors. This addition comes at a moment when Color Visión seeks to expand its presence both in Central America and on the global stage. […]

billboardinsider.com
Wed, Dec 6, 2023 at 12:10 AM

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Magna projects U.S. ad spending will rise 5.4% this year and 5.9% in 2024 (MediaPost)

IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. […]

mediapost.com
Tue, Dec 5, 2023 at 7:19 PM

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Debt costs are up for OOH ad operators (Billboard Insider)

Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru September 2023. Some chart’s in Moorgate’s report caught Billboard Insider’s eye. Weighted average debt costs have increased at the public out of home companies over the past two years although the rise has slowed during the past quarter. […]

billboardinsider.com
Tue, Dec 5, 2023 at 7:17 PM

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See who won OAAA’s OOH Media Plan awards this year

MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C. […]

OAAA
Tue, Dec 5, 2023 at 7:14 PM

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OAAA-commissioned study finds brands are buying more OOH because it’s effective

DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent. […]

OAAA
Tue, Dec 5, 2023 at 2:09 PM

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Winners of the Digital Signage Experience (DIZZIE) 2023 Awards (DSE)

2023 DSE Awards Winners are: Corporate Environments: · Hewlett Packard Enterprise Global Headquarters, submitted by SNA Displays.   Digital Out-of-Home (DOOH): · The Moxy & AC Hotel Downtown Los Angeles (DTLA), submitted by SNA Displays.   Educational Environments: · Innovating Seneca: Multi-Campus Digital Transformation, submitted by ICON. […]

digitalsignageexperience.com
Tue, Dec 5, 2023 at 2:08 PM

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Data-driven DOOH campaign on TfL’s new Elisabeth line made foreign travellers feel right at home (The Drum)

By The Drum | Editorial. The campaign used data-led Out of Home (OOH) capabilities and innovation to target international visitors arriving in London in a highly personalized and relevant way. […]

thedrum.com
Tue, Dec 5, 2023 at 12:20 AM

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Programmatic DOOH campaign for Tiger beer resulted in 1.32 times increase in sales (The Drum)

By The Drum | Editorial. The campaign’s strategically placed DOOH ads reached approximately 35 per cent of Singapore’s population. This helped Tiger rapidly grow awareness of Tiger Soju Infused Lager among its target audiences. […]

thedrum.com
Tue, Dec 5, 2023 at 12:11 AM

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Pikasso Jordan Renews and Extends its Advertising Concession with The Abdali District, the new city center of Amman

Pikasso Jordan will deploy a new range of digital displays comprising of four new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems. […]

pikasso.com · Promoted content
Tue, Dec 5, 2023 at 12:10 AM

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Samsung recaps its innovations in digital signage over the past 14 years

While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. […]

news.samsung.com · Promoted content
Tue, Dec 5, 2023 at 12:10 AM

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Your free daily snapshot of the DOOH/digital signage market

Digital Signage Pulse is the global digital out-of-home industry's news monitor. And with our newsletter, you can get all important DOOH news headlines in your inbox, daily, absolutely free. You can subscribe here. […]

Editorial · Promoted content
Tue, Dec 5, 2023 at 12:08 AM

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Anti-billboard activist group has a budget of $1.3 million, and its President’s salary is $390,392 (Billboard Insider)

Know your opposition. Here’s Scenic America’s budget for fiscal 2019-2023. Scenic President Mark Falzone has a good gig.  He earned a salary of $390,392 in fiscal year 2023 up from $163,600 in fiscal year 2019  His salary has increased 24%/year over the past 5 years and now accounts for almost one out of every three dollars which Scenic raises. […]

billboardinsider.com
Mon, Dec 4, 2023 at 4:45 PM

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What is AI in Marketing, and What It Can (and Can’t) Do (Digital Signage Federation)

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C There is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our lives both personal and professional. Reading what you will, it seems that AI is either the greatest boon to mankind since the invention of the wheel or the death knell of humankind as we know it. […]

digitalsignagefederation.org
Mon, Dec 4, 2023 at 4:44 PM

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oOh!media has deployed 51 large digital billboards in 2023 (AdNews)

oOh!media has launched seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane, part of the outdoor media player's rapidly expansion of its large format digital network. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. […]

adnews.com.au
Mon, Dec 4, 2023 at 4:38 PM

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Lenovo Launching New Pocket-Sized, Solid State Chromebox Micro Media Player Tuned To Digital Signage, Kiosks (16:9)

PC maker Lenovo is launching a new take on a Chromebox that just might be the most suitable yet for commercial applications like digital ... […]

sixteen-nine.net
Mon, Dec 4, 2023 at 10:00 AM

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