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Samsung OOH account heading from Interpublic’s Rapport to Posterscope (More About Advertising)

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which lost Tesco to WPP’s Kinetic 18 months ago. shareasyougo3-660x521Most of Samsung’s media is handled by Publicis Group’s Starcom. […]

moreaboutadvertising.com
Wed, Nov 11, 2015 at 6:15 PM

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10 Must-Have Features of a Digital Signage Solution (Mvix)

Digital signage solutions require multiple modules often made up of: a content design module, a network server, media player(s) and a myriad of different add-on components. So how do operators drive the utmost effectiveness from their chosen digital signage solution? What are some of the best practices – or must haves – for an effective digital signage solution? […]

mvixdigitalsignage.com
Wed, Nov 11, 2015 at 6:14 PM

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Why you should go commercial when you go Android for digital signage (DSToday)

By Charles Regula, Product Manager for Digital Signage, VIA Technologies Inc. Anyone who has made technology decisions on digital signage projects has heard, for many years, the argument for choosing commercial display monitors as opposed to consumer TVs. The argument has always been simple: These different displays are built for different purposes, notably how long they'll be running everyday. […]

digitalsignagetoday.com
Wed, Nov 11, 2015 at 6:12 PM

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AdMobilize Launches ‘The OS for the IoT Apps–MATRIX’ on Kickstarter (AdMobilize)

MIAMI /PRNewswire/ -- MATRIX, a sleek new device that serves as the centralized nerve center for the connected home and Internet of Things (IoT) applications, launched today on Kickstarter, aiming to raise $100,000 in 30 days. […]

prnewswire.com
Wed, Nov 11, 2015 at 4:09 PM

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How Eye Corp Media’s DOOH Screens Deliver Just In Time Advertising (CT News)

EYE Corp Media has placed media screens at train stations in Connecticut that serve to both inform and provide useful advertising. As Mr. Gunderman explains, “The network started as a resource for providing timely information for commuters, we have up-to-the-minute train times that commuters use to gauge when they have to be on the platform. […]

blog.ctnews.com
Wed, Nov 11, 2015 at 4:02 PM

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16:9 on DOOH Content: Live Data Is Great, But Clutter, Not So Much

I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. […]

sixteen-nine.net
Wed, Nov 11, 2015 at 3:44 PM

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16:9: Signage Solutions Company Puts Vertical Focus On Marijuana Shops

When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in to serve it. […]

sixteen-nine.net
Wed, Nov 11, 2015 at 12:10 PM

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Installation of the Week: IKEA Taps Inner Child of Swedish Subway Commuters (DSConnection)

The Swedish furniture juggernaut’s digital billboard in Stockholm gave people an interactive preview of its newest children’s toy. […]

digitalsignageconnection.com
Wed, Nov 11, 2015 at 10:34 AM

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APN Outdoor dominate the Media i Awards in Sydney (APN Outdoor)

On November 10, at Sydney’s Ivy Ballroom, the media industry gathered to celebrate this years’ Media i survey results, and announcement of the winners of the highly sought after Media i awards. The 2015 nominations, shared with the market, saw APN Outdoor receive a whopping 10 inclusions, including the highly coveted National Media Sales Team of the Year. […]

apnoutdoor.com.au
Wed, Nov 11, 2015 at 7:08 AM

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The Rise of the Screens: Notes from the DPPA Video Everywhere Summit (Mower)

Place-based media is evolving rapidly, and video is a big part of it. Nowhere was that point made clearer than at the Digital Place-based Advertising Association’s (DPPA) Video Everywhere Summit in New York City last week. […]

mower.com
Tue, Nov 10, 2015 at 10:50 PM

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The endless opportunities of DOOH (Exterion Media)

Enhancements in digital technologies and their integration into Out-of-Home have allowed brands to interact with their consumers in many creative ways. Advertisers can now display dynamic content on digital screens to interact in real time with their consumers. They can adapt their creatives according to the daypart or to a particular event. […]

exterionmedia.com
Tue, Nov 10, 2015 at 10:47 PM

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Out-of-Home:Now 2015 Conference December 02, 2015 by Ad Club of New York

This 8th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing. […]

theadvertisingclub.org
Tue, Nov 10, 2015 at 10:45 PM

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Where does Digital Signage fit in Omnichannel Retail? (Mvix)

To the uninitiated, digital signage is nothing more than a fancy-looking screen that provides digital versions of corporate posters and advertisements. This mindset is rather shortsighted, and fails to take into account the impact that digital signage can have on the health of your retail business. […]

mvixdigitalsignage.com
Tue, Nov 10, 2015 at 10:44 PM

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DOmedia says it has sold USD one billion of OOH advertising to date (PR)

DOmedia, the largest marketplace for out-of-home (OOH) media, has now powered over $1 billion in transactions. The firm reached this milestone by bringing to market the first demand-side platform (DSP) and supply-side platform (SSP) for OOH media. DSPs and SSPs have driven major advancements in digital advertising. […]

Tue, Nov 10, 2015 at 10:42 PM

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MediaPost: The Problem Isn’t Redefining the Ad Agency, It’s Redefining the Word ‘Ad’

In the broadest sense, an advertising agency creates stuff (ideas, strategies, actual creative) that helps a brand sell products. Lately, there's been a lot of hemming and hawing over defining the purpose and scope of an advertising agency. Most prevalent is the notion ad agencies do not want to be called ad agencies any longer. […]

mediapost.com
Tue, Nov 10, 2015 at 10:37 PM

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