By Camillia Dass, Senior Journalist at Marketing Interactive. Social media powerhouse TikTok is taking its ads off your phones and bringing it out into the world with its new out-of-home (OOH) solution titled "Out of Phone". […]
Love this … Jason Helton of SNA Displays has a video up on Linkedin showing that new display at the Kennedy Space Center visitor ... […]
The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew ... […]
Another Advertising Week New York has come and gone. And while the event last week, in its nineteenth iteration, was hybrid in-person and online, it covered topics that have dominated marketers’ minds this year. Here are the top takeaways you might’ve missed if you weren’t able to attend. […]
Lorena Danes Sydney trading director at UM, said, "With oOh!’s wins across Martin Place dining precincts, Sydney CBD Metro and the long-awaited and highly anticipated Woollahra Council contract, they have a very compelling proposition in Sydney to add to the already hot battleground within Sydney. […]
During Variety Studio presented by Canva at Advertising Week, Levi spoke with his colleague Nolan Panno, manager of research and insights, and Claudia Chang, director of product operations at Radar, about their evolving industry. “We’re in the billboard business, it’s literally the world’s oldest advertising medium,” Levi said. […]
Designers, architects, and integrators worldwide are facing a transformative challenge that has reshaped design's very essence. The once-static design world has given way to a dynamic fusion of physical spaces and cutting-edge AV technology, propelling brand storytelling to new heights. […]
TfL has not only the largest out of home advertising network in the UK, but also has a network supporting a total of 3.3bn customer journeys last year. […]
NEW YORK and TORONTO, Oct. 23, 2023 -- OUTFRONT Media Inc. (NYSE: OUT) and Bell Media have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE). […]
Malmö - (publ) Per Mandorf will be stepping down from his role as CEO of ZetaDisplay AB after 4 years at this position. Anders Olin is appointed the new CEO of ZetaDisplay, starting on 23rd October 2023. Anders is an experienced General Manager with a track record of scaling software businesses, delivering high growth, and developing high-performing teams. […]
Travis Clark. Retail media has emerged in recent years as a powerful tool for advertisers, particularly because of the first-party shopper data that can be utilized by brands. That was on full display at last week’s Advertising Week New York. […]
Times OOH will develop and manage 18,500 sqft of advertising space for seven years under the contract. According to media reports, the bidders needed a minimum of two years’ experience in operating contracts in the past seven financial years. They also required to have concessionaire rights in mass transit systems such as Metro rail, airports, city corporations or shopping malls. […]
Set to launch in 2024, oOh! will work across premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in Sydney’s lower north shore and eastern suburbs. oOh! […]
Drakes Supermarkets has become oOh!media's first Australian retail media partner. Drakes Supermarkets is a family-owned business and Australia’s largest independent grocery retailer with 66 stores across South Australia and Queensland, an annual turnover of in excess of $1.1 billion and more than 5,000 employees. […]
Some out-of-home execs who have died recently include Thomas Young, Mitchell Matson, Gene Wingate, Barry Cramer, and Don Davidson. Here are seven ways to death proof your out of home company. Educate your spouse. […]
