The electronic billboards feature a picture of Austin Tice, with the words "1,000 days in captivity for being a journalist." The Houston native disappeared while covering the conflict in Syria, and his parents hope to keep the pressure on the White House to make his return a priority. […]
GUEST POST: Kindi Lantz, Funnelbox All Hail the Creative Brief. Unless you work in marketing or at a creative agency or design shop, the idea of using a creative brief may be foreign to you. Great video content starts with insightful strategic objectives that are neatly summed up in a creative brief for video marketing, or as we call ours, the creative blueprint. […]
By Ben Putland, COO, Grand Visual. About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative use of out of home, one that sits in the Out of Home Hall of Fame. […]
The 4th Annual Out-of-Home Showdown is the annual competition of out-of-home campaigns executed in Canada over the past year. Taking place at the stunning ARCADIAN COURT, this year’s event will be a SPEAKEASY theme, in keeping with venue’s art deco style. OOH Media providers will enter their best campaigns to compete for awards… and the coveted SHOWDOWN Grand Prize. […]
Clear Channel UK’s premium digital brand, Storm, announces plans to fully digitise the iconic Cromination site on London’s Cromwell Road. Storm Cromination London will be Storm’s 21st site, further bolstering a comprehensive portfolio of stunning large format digital sites. […]
The Sterling, Virginia-based signage firm Mvix has launched a new hardware/software bundle that gets users a teeny Intel-based player and lifetime software for just $259. […]
Astral Out of Home, a division of Bell Media, announced today that it has been awarded an eight-year contract for the indoor advertising at Ottawa Macdonald-Cartier International Airport (YOW). Reaching 4.6 million passengers in 2014, YOW is Canada's sixth busiest airport and the fifth Canadian airport to join the Astral Out of Home portfolio. […]
On the 10th September DOOH.com worked with Vogue and Storm to show off makeovers on the iconic Piccadilly One screen. Makeovers were carried out at Boots below the screen, the pictures were shared on twitter then shown on the screen for the whole of London to see. We used Hero™ to take pictures of everyone who appeared on screen and send the pictures back to them to share and treasure. […]
Following some downward revisions from major ad forecasters and syndicated ad-tracking firms, ad spending by Madison Avenue’s biggest players began to rebound in August, according to the latest findings from the U.S. Ad Market Tracker, an index pooling actual media buys processed by the majority of major agency holding companies and their brand marketing clients. […]
You will be more likely to achieve success if you have followed “The 7 Key Elements of Digital Signage. […]
The message read: "To my cheating husband Paul. You deserve each other. When you get home I won't be there. […]
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Every year at this time, I try to come up with seven predictions for the coming year in our industry. In addition to being the name of George Costanza’s mythical firstborn, seven is a hat tip to football, it being the value of a touchdown and an extra point. […]
By Clare-Marie Harris Panno, SVP Director of Insight at Posterscope USA. Technology has taken OOH from strength to greater strength, with growth driven by Digital OOH and advances in targeting and accountability. OOH advertising spend is forecast to increase by +3.4% in 2015 and +4.3% in 2016. […]
GUEST POST: Mark Janke, DeviceWorx There’s a reason so many digital signs out there have fingerprints all over them – consumers expect that pretty much any screen they see and use will be interactive, just like their phones and tablets. But only a fraction of the digital signs now operating in the field are set up for interaction. […]
