Raw Feed & Search

What’s in a ‘view’? Our metrics are broken (Net Imperative)

Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications platform. What does ‘view’ mean? […]

netimperative.com
Mon, Aug 24, 2015 at 10:29 AM

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oOh!media wins major contract for 26 premium Sydney billboards for its road network (Media Week Australia)

Australia’s largest Out Of Home company, oOh!media, has announced that it has been awarded a long-term contract for 26 of Sydney’s most sought after premium large format faces across its roadside billboard network. […]

mediaweek.com.au
Mon, Aug 24, 2015 at 1:53 AM

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APN Outdoor upgrades earnings expectations (Sydney Morning Herald)

APN Outdoor has upgraded its earnings expectations for the second half with chief executive Richard Herring confident the out-of-home advertiser will win ad dollars from traditional media. Shares in the outdoor advertising business surged 12 per cent in morning trade to $3.36, on a day when the broader All Ordinaries Index is down 1.8 per cent. […]

smh.com.au
Mon, Aug 24, 2015 at 12:48 AM

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MediaPost: U.S. Ad Market Falls To Lowest Point This Year In July, Up 7% YOY

The U.S. ad marketplace continued its seasonal downward trend in July, posting its lowest level since January, according to an analysis of the U.S. Ad Market Tracker. […]

mediapost.com
Fri, Aug 21, 2015 at 6:02 PM

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Save Our Water and Clear Channel Outdoor Launch Billboard Campaign to Encourage Water Conservation (PR)

Clear Channel Outdoor (CCO) today announced that it is donating space on its billboards throughout Northern California to Save Our Water, California's official statewide conservation education program. […]

marketwatch.com
Fri, Aug 21, 2015 at 4:59 PM

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The Guardian: Google digital billboards announce UK is searching for revenge porn sites

Eye-catching digital hoardings reveal search term among other queries such as Dismaland, Strictly Come Dancing and cricket scores. Large digital billboards around London, paid for by Google, have been spotted by the public – with a surprising revelation displayed for all to see. […]

theguardian.com
Fri, Aug 21, 2015 at 5:29 AM

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White Paper: Watch This Space – Mobile, Beacons and Out-of-Home Advertising (Gimbal)

Mobile and beacon technologies are transforming OOH media, enabling advertisers to engage consumers on the go with timely, relevant and even personalized ads, messages and offers. OOH and mobile powered by beacons, or MOHBE, offers significant advantages, including greater precision in targeting, richer data and measurable results. […]

Fri, Aug 21, 2015 at 2:38 AM

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Australia: Ooh! Media joins in outdoor boom

Ooh! Media chief executive Brendon Cook is confident about the trajectory the outdoor advertising industry is on as the company, which relisted in December 2014, prepares to report its full-year financial results on Tuesday. This year the company has put more than $30 million into its digital expansion and Mr Cook said Ooh! […]

theage.com.au
Fri, Aug 21, 2015 at 2:03 AM

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Coca-Cola taps digital signage to find out ‘What’s in a Name?’ in Times Square (with video; DSToday)

Coca-Cola took seeing your name in lights to a whole new level earlier this year with a digital signage deployment in Times Square. […]

digitalsignagetoday.com
Fri, Aug 21, 2015 at 1:50 AM

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MediaPost: Beacons Added to Double-Decker Buses

Beacons are going on the move. Literally. Out-of-home advertising is about to get a new and highly mobile tool to be put on buses, shuttles and taxis. […]

mediapost.com
Fri, Aug 21, 2015 at 1:28 AM

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invidis: Conference keynote to explore digital signage trends: Digital Signage Summit Europe, September 10-11, Munich

This year’s opening keynote at Digital Signage Summit Europe will analyze the developments in the digital signage market until the year 2020. The invidis keynote will be delivered by invidis co-founders Florian Rotberg and Oliver Schwede. […]

invidis.de
Fri, Aug 21, 2015 at 1:03 AM

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Vector Media and Gimbal, Inc. Partner to Create Transit Geolocation Offering for Location and Proximity Specific Engagement

Gimbal’s Enterprise-Grade Beacon and Geofencing Technology to Enable Vector Media to Augment Existing OOH Audience Data and Create Hyper-Relevant Engagement New York, NY and San Diego, CA – Vector Media, LLC and Gimbal, Inc., have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. […]

gimbal.com
Thu, Aug 20, 2015 at 5:32 PM

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Media planners say digital place-based media is fueled by decline of TV, rise of mobile and programmatic

DPAA's survey reveals that 59% of planners expect television's share of media dollars to decline, other screens' shares to rise. […]

Editorial
Thu, Aug 20, 2015 at 5:14 PM

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What Companies Must Consider Before Implementing UHD/4K Technologies (DSConnection)

As UHD and 4K resolutions grow in dominance, it is important for companies to consider key business, content and technology issues to figure out how these technologies can drive business. […]

digitalsignageconnection.com
Thu, Aug 20, 2015 at 10:43 AM

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16:9: How Show And Tell Beats Read And Interpret

I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]

sixteen-nine.net
Thu, Aug 20, 2015 at 8:34 AM

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