Ad columnist Stuart Elliot interviews Havas' CEO Lori Hiltz and Publicis Groupe's Chief Strategist . […]
Mobile and digital out-of-home have paved the way for location-based targeting, taking what newspapers first did with zip-code-based plans and now providing longitude and latitude plans all the way down to a single square foot. […]
Washington, DC) –Out of home (OOH) advertising revenue rose 4.3 percent in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 22nd consecutive quarter of growth, and continues to buck the trend of traditional media. […]
Before continuing, we strongly suggest watching this SNL skit from a few years back, as it is totally relevant to how you need to design your digital menu boards, and why. It’s also entertaining in and of itself. […]
Out-of-Home is outperforming other media, and the connection between it and mobile will continue to drive the OOH and Digital OOH forward, Jeremy Male, chairman and CEO, OUTFRONT Media, New York, told the 100+ attendees in his keynote address at the The DailyDOOH Investor ConferenceNov. 4/15 during New York Digital Signage Week. […]
What advice would you give designers, animators and strategists when designing content for DS to ensure that it will be most effective? […]
Digital out-of-home (DOOH) signage has hit a boom as of late, and the industry is set to rake in upwards of 15 billion — yes, with a ‘B’ — dollars by 2020. Recent studies have shown that the young adult, aged 16-24, retail experience is changing rapidly. For retailers small and large alike, adopting digital signage can bring the business firmly into an increasingly digital world. […]
The annual event of 800 brand, agency and network executives took place just as the latest 007 movie was hitting the screens, with the vilain being an all-observing, all-aggregating digital network. True to the movie, Albert Einstein's prediction that "what man's mind can create, his character can control" is a confidence expressed by marketers. […]
Many High Street retailers have fallen behind when it comes to the adoption of technology in store and online. Digital signage is the perfect example of in-store technology. For PC retailers especially, digital signage is cost-effective and dynamic, and can be used to communicate their brand, promotions and product information across the store. […]
OAAA is calling all creative types, it's time to enter the 2016 OBIE Awards. The award that honors creative excellence in the OOH industry. It's time to separate yourself from the ordinary. […]
You’re probably seen those big, bright digital billboards along a busy highway in your city, in a place like Times Square or in the form of those monster screens looming over the field at major sports stadiums. They look amazing … until you get up close. A few feet away they look anything but amazing. […]
The analog Times Square of the South is about to go digital. Starting this week, the iconic multi-story billboard space that has sat atop the old Trabue Transmission building at the Broadway/West End split for at least a half-century is coming down. In its place will be … a multi-story billboard space. […]
I worked at Clear Channel Outdoor for two years running marketing, and the whole time we’d execute campaigns knowing that the un-skippable nature of Out of Home (OOH) generated word of mouth (ie: social) effectively. And in some huge campaigns we did in concert with iHeart Radio we saw some huge activity in the social channels (Lady Gaga comes to mind!). […]
To the uninitiated, digital signage is nothing more than a fancy-looking screen that provides digital versions of corporate posters and advertisements. This mindset is rather shortsighted, and fails to take into account the impact that digital signage can have on the health of a retail business. […]
BBC Worldwide has partnered with Outdoor Plus to host billboard polls to generate buzz around the launch of BBC Store – an e-store where audiences can purchase the broadcaster’s shows. The campaign will ask of the public who their favourite BBC characters are, urging them to vote using specialised hashtags. […]
