Mobile is driving some of the global trends in out-of-home (OOH) advertising and its importance is also evident here in Africa. I would argue that the OOH discipline is undergoing the biggest transformation of a defined media channel globally. […]
NEW YORK, August 27, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that America's Community Network (ACN), America's first truly local community-based video network, has joined the organization. […]
The feeling of being watched makes human change their behavior, even if it comes from a poster. There’s a reason why so many security signs come with a pair of menacing-looking eyes printed on them: just seeing them might make people act differently around them. Knowing that someone – or something – is watching you can mean the difference between life and death for any animal. […]
Google Alerts is a little tool I use to pay attention to the various news wires and sent me regular digests of stuff that moves on digital signage and other key phrases. Among the regular news items that come up are reports from research companies I’ve never heard of, that definitively say how the signage industry is going to grow in the next several years. […]
NEW YORK - Today, Blue Bite, the Mobile Standard in Out-of-Home, announces the launch of esca, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. […]
Here are 4 ways auto dealerships can use out-of-home advertising to drive traffic to their location: Utilize the Power of Digital. Digital empowers dealerships to deliver targeted messages immediately. Creative swaps in real-time can showcase daily deals or limited-time promotions: Digital can further engage consumers by integrating social media posts. […]
DSE, the world’s largest tradeshow for digital display, interactive technology solutions and digital out-of-home networks, is now accepting nominations for its 13th Annual APEX Awards. […]
The Home Depot Mexico, with 115 stores across the country, is using digital signage to strengthen branding around its "Do More" do-it-yourself campaign that encourages shoppers to take charge of home projects, according to an announcement from Swiss digital signage software provider Navori SA. […]
The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of displays, which will be sold by Ocean Outdoor. […]
The Australian digital signage market is anticipated to grow by 15% in 2020 as a wide range of industry segments, including the financial services and outdoor segments take the digital platform seriously. A new Frost & Sullivan report positions the emerging digital signage market to be worth $133 million, having grown 12.1% during 2014. […]
Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls. Reading a recent piece by an advertising executive in New York City made me wonder whether we live in the same world. […]
A selection of inspiring JCDecaux Innovate campaigns from around the world… URUGUAY Advertiser: Conaprole LGG Prodefens Concept: Urban Knitting A tiny village in Uruguay called “Mal Abrigo” (badly coated) was selected to promote Conaprole’s LGG Prodefens Yogurt – a product that helps to strength our natural defences, by covering the village with in hand knitted garments. […]
The Digital Signage Expo trade show focusing on digital displays, interactive technology solutions and digital out-of-home networks, is now accepting nominations for its 13th annual Apex Awards. […]
Keynote speaker Giovanni Flore from Benetton Group will deliver fascinating business insights about the ROI of digital signage, how to run effective campaigns and the price of being an early digital signage adopter at the OVAB Digital Signage Summit Europe conference on 10-11 September 2015. […]
Today JCDecaux Ireland has announced the extension of its digital retail network with the addition of Whitewater Shopping Centre, Kildare and Jervis Shopping Centre, Dublin. Six screens have been installed in Whitewater and four in Jervis. Jervis and Whitewater collectively deliver 2 million shoppers per two week buying cycle and house over 140 shops. […]
