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Signature Outdoor’s new DOOH network in Birmingham city centre: The Loop (Signature Outdoor)

The Loop is a network of more than 20 full motion screens located in 12 high footfall pedestrian zones across Birmingham’s regenerated city centre. The Loop will be planned and bought by audience and impressions via a new online audience trading platform, thelooplive.co.uk. The project forms part of one the UK’s biggest city centre redevelopments. […]

signatureoutdoor.co.uk
Sun, Oct 4, 2015 at 8:44 PM

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invidis: Digital Signage Summit MENA, November 16, 2015: Topics

Smart Solutions in Customer Experience. Brick & Mortar retail is changing rapidly as consumers expect all the benefits of online on the retail floor. The Customer Journey starts online or mobile and doesn’t end in the shop. […]

invidis.de
Sun, Oct 4, 2015 at 8:36 PM

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Digital signage replaces staff in ‘pop-up’ kiosks (DSToday)

No doubt, signage is now more common than not in many retail establishments. But lately we're starting to see another form of retail that's being fueled by digital signage — "pop-up" kiosks. These kiosks are "popping up" in all sorts of locations — shopping malls, outdoor venues, festivals, transportation hubs, tourist attractions and the list goes on. […]

digitalsignagetoday.com
Sat, Oct 3, 2015 at 2:38 AM

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invidis: Photos of the Digital Signage Summit Europe presentations and panels

This year OVAB Digital Signage Summit Europe included 14 presentations and 7 panel discussions with over 40 speakers in three tracks. More than 470 visitors attended the conference. […]

invidis.de
Sat, Oct 3, 2015 at 2:31 AM

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Clear Channel Outdoor Americas enhances its digital out-of-home assets with Vistar Media’s location-based audience analytics

Starting October 12th, media agencies will be able to book Clear Channel's DOOH inventory through Vistar audience buying platform, including roadside digital billboards, airport media and transit shelters throughout the U.S. […]

Editorial
Fri, Oct 2, 2015 at 3:50 PM

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U.S. Media Planner Survey Takeaway: Disruption Reigns! (Media Village)

By Barry Frey, Video Everywhere - DPAA. Every year our organization, the Digital Place Based Advertising Association, conducts a survey of media planners to take their pulse on the subject of video media and advertising. The 2015 results reinforce what we all sense, i.e., the ground is moving beneath our feet. […]

mediavillage.com
Fri, Oct 2, 2015 at 2:37 PM

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DOOH Campaign: FANCL cleans up at MTR station in Hong Kong (JCDecaux)

Recently, Hong Kong’s Causeway Bay Station was home to an attention-grabbing campaign from skincare products company FANCL and featured a larger-than-life, 3-D build of a bottle of Mild Cleansing Oil set amidst the highly trafficked concourse. […]

Fri, Oct 2, 2015 at 7:26 AM

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Posterscope’s monthly OOH market update: The Real World October 2015 (Posterscope)

The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns. […]

slideshare.net
Thu, Oct 1, 2015 at 7:51 PM

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WPP aims to create a new audience measurement currency as comScore and Rentrak merge (More About Advertising)

We noted yesterday that Sir Martin Sorrell had been quiet recently – for a few days anyway – suggesting that he might have taken a holiday. Silly us, he’s popped up at New York’s Advertising Week to, among other things, welcome the merger between audience measurement firms comScore and Rentrak. […]

moreaboutadvertising.com
Thu, Oct 1, 2015 at 7:50 PM

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Exterion Media & TINT Reshape Digital OOH Experiences (Pioneering OOH)

Exterion Media have partnered with San Francisco start-up TINT who work with over 45,000 brands to display social content across DOOH, Web, Retail stores, Mobile and any digital asset. Agencies and brands can now curate and publish social content directly into Exterion Media’s network. […]

pioneeringooh.com
Thu, Oct 1, 2015 at 7:43 PM

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Grand Visual’s Neil Morris: Making Out Of Home The Hero (acaweb)

The Out-Of-Home industry will be gathering later this month in Toronto for OMAC’s Activate Event to share campaigns, insights and results. With digital and emerging technologies transforming OOH, the focus is turning to the delivery of immersive and interactive experiences. One company that is finding success in this space is U.K.-based Grand Visual. […]

Thu, Oct 1, 2015 at 7:27 PM

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JCDecaux to take over street furniture in NYC, as it moves to to acquire all of CEMUSA’s 57 000 ad panels in five countries (JCDecaux)

Paris – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that the New York City Franchise and Concession Review Committee (FCRC) voted yesterday unanimously to consent to the change in control to JCDecaux of CEMUSA, Inc., owner of CEMUSA NY LLC which holds the 20-year New York City Street Furniture Franchise Agreement. […]

Thu, Oct 1, 2015 at 7:24 PM

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300 digital advertising boards coming to the streets of Birmingham (Birmingham Mail)

The current advertising contract with JC Decaux is due to expire in December 2016 and a new 15 year deal is being put out to tender. And paper posters, which generally advertise city council festivals, events and services, will be replaced with digital hoardings - through which adverts can rotate or be changed at the flick of a switch. […]

birminghammail.co.uk
Thu, Oct 1, 2015 at 6:43 PM

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South Africa: How OOH is driving value for advertisers (Media Online)

Out of home media is growing in terms of what it can do to market brands. Melina Meletakos reports. Digital technology is driving where the out of home (OOH) media industry is heading, particularly in the retail space. […]

themediaonline.co.za
Thu, Oct 1, 2015 at 6:35 PM

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Samsung and Walkbase integrate Wi-Fi analytics with digital signage for data-driven in-store marketing (DSToday)

In-store analytics and marketing provider Walkbase and electronics and digital signage display manufacturer Samsung have announced a joint proposition to provide in-store analytics to retailers using Samsung digital signage screens. The partnership was announced recently at a U.K. […]

digitalsignagetoday.com
Thu, Oct 1, 2015 at 6:23 PM

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