A Southern California video production company has taken over screens in McDonald’s locations throughout Los Angeles, starting a digital OOH network that tries a very different spin on dining area screen networks. […]
Paris – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces its acquisition of 70% of Eye Catcher Media, Peru's leading advertiser in transport and shopping centres. This acquisition reinforces JCDecaux's presence in Peru, where it won the advertising concession for Jorge Chávez International Airport in Lima in December 2014. […]
What is the most effective method for measuring dwell time? […]
Google is coming to digital signage solution providers: Google Chrome OS is a B2B solution that has been optimised for digital signage and ePOS applications. The solution includes three components – Chrome Device Management, Chrome App Builder and Chrome Sign Builder. Many digital signage software solutions have been updated in recent months to prepare them for the new digital signage platform. […]
The Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have signed an agreement to better regulate OOH advertising in India. The agreement was signed between AAAI president Dr MG Parameswaran and IOAA chairman N D Mehta, on 28 August in Mumbai. […]
The aircraft gathers data used to create AdPro's Exposure Analyzer or Viewshed. AdPro's Viewshed identifies obstructions, illustrates visibility, and calculates dwell time of individual OOH locations. The Missing Link? […]
The maturation of digital signage as an enabling technology has brought challenges in the sourcing and supply proposition. Both the end-user/buyer of digital signage and the supplier want the same thing: a solution that works and is priced in a way that is fair, reasonable and that everybody can afford. But the road to this destination is filled with curves, potholes and uncertain bridges. […]
Heineken unveils a major Giant Poster campaign for its new Strongbow Cloudy Apple cider across the blowUP media UK network. The campaign, for 'the premium Strongbow take on cloudy cider', is designed to highlight the quality of the brand to today's busy millennials, who are increasingly difficult to reach through other media. […]
Primesight has confirmed that it has withdrawn from discussions to acquire Eye Airports. The company had previously been announced as the preferred bidder, in a deal estimated to be worth around £3m. […]
Telecommunication regulators has granted a licence to Plan B Media Plc to provide ad-supported free WiFi service on air-conditoned public buses in Bangkok. The telecommunication panel of the National Broadcasting and Telecommunications Commission approved the licence at its meeting on Friday. […]
Partnering with Audi, Major League Soccer and MVP Collaborative, MVP Interactive deployed its Mobile GamingWall during the 2015 MLS All-Star week in Denver. Fans attending the events at Skyline Park and Dick's Sporting Good Stadium had the opportunity to take penalty kicks against Audi's virtual goalie. […]
To bolster awareness for Kobayashi’s BreathCare oral refreshing capsule in Hong Kong, the company conceived a larger-than-life advertising poster complete with scent emitting capabilities. […]
The video served as a fun, digital playground to entertain, educate and engage shoppers through relatable and relevant features and benefits. […]
We asked a few digital signage display experts for their take on what's new in display technology. "What," we asked them, "is the newest tech changing the face of digital signage displays?" or "What makes the digital signage displays of today stand out from those of even a year or so ago? […]
In the same way the Apple Watch blurs the lines between in-store, outdoor, and mobile channels, mobile in itself is already blurring the lines between in-store, online, and print channels. The smartphone gives businesses an unprecedented opportunity to connect to customers at any given point in time. […]
