It was just seven months ago that former industry executive Jon Mandel accused media companies of providing rebates, kickbacks and other incentives to agencies, acting against the best interests of both clients and the industry. […]
Taking advantage of all the worries about ad blocking and ad fraud and having so many industry people in the same place, the Outdoor Advertising Association of America, with the help of agency PNYC, ran a pretty brilliant ambush campaign. […]
Taxis, elevators, malls, treadmills, airplane seats and more. Any place that can fit a screen will have a screen, This generation of video will all be IP-based, opening up even more inventory to be linked, targeted and automated through programmatic systems. How addressable is the Out-Of-Home video network already? […]
FROM billboards to bus stops, the outdoor media market has been more reluctant than other areas of the marketing industry to embrace digitisation. The buying and selling of advertising space had been largely a manual process, with a lot of wasted inventory and little standardisation of pricing. […]
With the raging popularity of social media combined with the at-your-fingertips convenience of the ubiquitous mobile phone, consumers are more in control of the path to purchase more so than any other time. […]
Consumers these days are agnostic to the stores they shop in and this siloed data doesn’t have any scale. Compounding this is the data about what is happening in a closed environment (i.e. brick and mortar) which is not used in conjunction with all of a retailers other media. […]
NEW YORK -- The Digital Place Based Advertising Association (DPAA) announced today the sector's revenue growth rate for the first half of 2015 outpaced that of all other major media. […]
WPP’s out of home giant Kinetic is launching Kinetic Future, a new division aimed at sustainability-focused clients. The division has grown from Kinetic’s worldwide corporate social responsibility initiative, dedicated to advancing sustainability in four key areas: social responsibility; the environment; professional development and company culture. […]
"Every time we increase the market share and rate of sale for one of our brands, we are going to cannibalise another brand's sales and bite large chunks out of their market share. And the numbers are big, very big, as are the stakes". So said the Sales Director of a global drinks brand who was speaking about UpLift Media, the digital POS screen network being built by Sky, Molson Coors and D-Media. […]
A retailer asks a manufacturer's sales rep, "Why isn't your new product flying off our shelves?" The salesperson hems and haws, then finally admits, "Our national advertising and promotions haven't started yet. Let's wait and see how our new product performs once we start really supporting it! […]
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By Jason Cotterrell, MD of Exterion Media. Out-of-Home (OOH) media is shown to be performing well, with a predicted 3.9 per cent growth in Western Europe, following a strong Q1 in 2015. OOH share of total advertising spend stands at 7.0 per cent in 2015 and globally, Carat is forecasting a 4.3 per cent rise in OOH advertising spend in 2016. […]
In the era of ubiquitous commerce, consumers have the ability to buy directly within virtually any product category at any time, changing the nature of the traditional marketing funnel. As a result, we believe brands need to find smart ways to more closely connect media and commerce experiences across the funnel, facilitating transactions and amplifying the effects of both investments. […]
Digital signage screens and displays are getting bigger and bigger and their resolution is getting better and better, whether it's a 98-inch LCD screen or an even larger 4K LED display. […]
