There are dozens of digital signage software companies with content management systems built around or adapted to work with low-cost ARM-based media devices, and run on Google’s Linux-derived Android operating system. What started as a trickle of activity four years turned into a big wave within a couple of years. […]
Brazil has had a tough year and the exchange rate reflects this. Heading over to exhibit at Brasil Signage Expo, my team didn’t know what to expect but braced for the worst. To our surprise, the show was bustling with activity. […]
Out of home ad firm Adshel has admitted it still has work to do to convince sceptical media buyers of the benefits of outdoor digital ads as it launched its national network of 270 digital screens. Sales and marketing director David Roddick told Mumbrella the approach from buyers remained mixed with some embracing the concept while others were doubtful of the benefits. […]
People expect to have real-time information available where and when they need it on a variety of devices. This evolution has been fueled by the Internet and the devices that are connecting to it. Various market research studies estimate that by 2020 more than 26 billion devices (machines, sensors, etc.) will be connected to the cloud. […]
Prince Street in Edinburgh has been transformed by new state of the art digital bus shelter screens, synchronised by line of sight. JCDecaux visited the city to talk to people local to Edinburgh about what they love about the city and what they think of the new bus shelters. Vital to the thriving heart of Edinburgh, Princes Street attracts shoppers, tourists, commuters and residents. […]
The new nationwide network of premium Out-of-Home locations – The Gateways is made up of the best landscape digital propositions situated along key arterial routes in major UK cities such as London, Manchester, Edinburgh, Sheffield, Leeds and Bristol. […]
Creative Techniques Category Winners: 3rd Place - Eurostar. “Fly with Eurostar” by Liveposter. Targeted at passengers on their way to London Heathrow, this campaign is the first to target travellers by mindset as they struggle through the inevitable jams, roadworks and other stressful road and weather conditions to reach the check in gate. […]
PHILADELPHIA (CN) - An ever-shifting policy on "controversial" billboards at the Philadelphia airport led one Third Circuit judge to show his "Harry Potter" fan stripes. "It's like Hogwarts," Chief Judge Theodore McKee said. "These are magic billboards. […]
SYDNEY: Two leading Australian out-of-home networks have this week introduced digital street furniture offering a variety of technologies far removed from the standard billboard, ranging from voice recognition to beacons. The latter is included in the 270 screens Adshel is launching, along with dynamic messaging, real-time capabilities and contextual relevance. […]
Outdoor advertising company, JCDecaux, has announced that it will revolutionise London’s bus stop advertising with 1,000 of the largest ever digital advertising screens. The plan is part of its London Digital Network (LDN) campaign which aims to digitise London’s bus stop advertising with new 84” screens- 40 per cent larger than those currently used. […]
Against the backdrop of the problems experienced by today’s advertising industry, digital-of-home (DOOH) advertising is emerging as the ‘super medium’ of the future, delivering real audiences and real return on the ad dollar. […]
Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. […]
It is possible to find a solution that will support network objectives and lead to a successful deployment by addressing several key questions. […]
The digital marketing veteran will advance the company’s digital integration capabilities, new partnerships and ad sales strategies. […]
Paris – Global outdoor advertising company JCDecaux SA announced its vision for the outdoor landscape in London – The London Digital Network, or LDN. The company also revealed the next stage of its digital outdoor strategy. JCDecaux will take over the world’s largest bus shelter advertising concession from 1st January 2016 and start to build out a network of 1,000 digital screens. […]
