Out-of-home (OOH) giant JCDecaux is planning to “completely digitise” London’s Oxford Street and install 1,000 digital screens when it takes over a £300m bus shelter contract. […]
The substantial crowd out there that is endlessly looking for gear that drives capital costs out of digital signage projects will undoubtedly be intrigued by a planned Kickstarter campaign to develop a tiny x86 microcomputer that would run Windows, Linux OR Android 5.0. The units would cost roughly $100 USD in volume. […]
Over the past decade, Apple began using billboards to effectively advertise iPods, then iPhones and iPads. Its newest campaigns not only promote the latest Apple Watch hardware, but have also expanded to services with Apple Music. It's only been just short of eight months since Apple began blanketing billboard space globally with massive photographs "Shot on iPhone 6. […]
Out-of-home (OOH) media used to mean billboards, placards, and then video displays…but the advent of mobile technology has made it so much more. Mobile and beacon technologies are transforming OOH media, turning it into MOHBE: Mobile + Out-of-Home + Beacons. […]
According to Forrester, customer experience (CX) is a more powerful customer loyalty driver than price-value perception, specifically for banks and retailers. For banks, customer experience accounts for 55% of loyalty, and when taken together with price-value, the percent of loyalty goes up only slightly, to 56%. […]
The agenda for the digital signage conference is now online with a great line-up of speakers from Europe and the Middle East. Digital Signage, Retail and Digital out of Home experts will discuss industry trends and drivers and how to adapt them to Middle East requirements. […]
As the Philippines braces for Typhoon Koppu this weekend, many billboards in Manila are being dismantled. After a billboard collapsed and killed a motorist almost ten years ago, city administrators have taken to rolling down the hundreds of tarpaulins in the city as part of their routine storm preparation procedure. […]
A battle over billboards has become a big issue in the Salt Lake City's mayoral race. First in the primary and now in the general election, Reagan Outdoor Advertising has funded a campaign to boost challenger Jackie Biskupski because of its longstanding disputes with Mayor Ralph Becker. […]
In an attempt to curb speeding throughout Peoria, the police department has launched a new campaign to remind drivers to remain safe and slow down while on the roads. […]
Taxi TV is history. The Taxi and Limousine Commission voted unanimously Thursday to yank the detested backseat boob tube that has been the bane of cab riders. TLC chair Meera Joshi said riders made it clear they didn’t want TVs in their taxis. […]
Advertising Week 2015 NYC: Targeting the Micro-Moment, Programmatic Planning and a Cross Dressing Robot By Samantha Brereton, Client Director, Posterscope UK. It’s Monday morning and Times Square is buzzing – but this time it is not just filled with tourists. thousands flock to the many events in the area for the start of Advertising Week USA. […]
As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion. But National CineMedia is walking away from that, designating its 1,600 theaters "politics-free zones. […]
With more than 2,700 attendees on hand, Association of National Advertisers president & CEO Bob Liodice kicked off the 2015 ANA Masters of Marketing Annual Conference Thursday in Orlando with some praise for industry efforts to transform the marketing and media landscape. […]
Magna Global lowers projections for overall U.S. ad market growth due to weak TV sales. Out-of-home was the only traditional media category to experience ad sales growth, up 4% so far this year, as it continues to benefit from new digital screens and strong growth in the small sector of cinema advertising. […]
The Taxi and Limousine Commission voted unanimously Thursday morning to test new technology to replace the blaring television screens that have been annoying drivers and passengers for years. The commission will court vendors who will build platforms that will enable credit-card payment processing and collection taxi trip information without the bright glare of Jimmy Fallon on repeat. […]
