The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Consumers navigate the online and offline worlds on their own terms before making a purchase. […]
Search giant Google Inc. (GOOGL - Analyst Report) has started testing its online advertisement technology, DoubleClick, to take it beyond desktop computers and mobile phones to billboards. […]
Airline travelers may be among the first to see the Internet of Things in end-to-end action as they pass through major airports. Global spending on technology increased 74% at major airports this year, pushing spending up to $9 with a further increase of 64% projected for next year, based on a new study. […]
New 7,200 square foot digital display will target audiences through dayparting. New York, NY. A2aMEDIA, a turnkey solutions provider in the large scale DOOH sector, is using its newest display in Times Square to greet New York Digital Signage Week participants. […]
The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about consumer behavior and interests in the aisles. The device combines a camera that does face pattern detection, a sensor for WiFi tracking and a Bluetooth beacon. […]
Part of the renovations done at the Fremont Street, San Francisco offices of CRM software giant Salesforce was a vast hi-rez LED wall on the lobby wall outside the elevator banks. […]
The guy who runs Google‘s ChromeOS AND Android programs has followed up on a tweet last week and in more detail reiterated that despite the buzz in tech blogs, ChromeOS and therefore Chrome devices are not getting killed off. […]
RFID is a technology whereby merchandise information is embedded into a tag that is captured by a reader that records this information. […]
The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget? […]
Cliches abound in outdoor advertising, but Adshel is pushing clients to look beyond the stereotype to target their audience better and get a better ROI. The out of home (OOH) player has unveiled new research as part of a trade campaign showing how different target groups have evolved. […]
Google has taken its DoubleClick online advertising from the internet to the streets of London. The company started testing the technology, which automatically chooses and provides ads on millions of websites, on billboards at multiple locations in the English capital. […]
Earlier his month, the great & the good of OOH media gathered aloft the Walkie Talkie building, cocooned within London’s highest urban greenhouse, to hear JCDecaux announce their vision for the future of digital outdoor advertising in London. […]
NEW YORK, Oct. 30, 2015 /PRNewswire/ -- More than 82% of holiday shoppers say they plan to spend the same, or more at the mall this year according to an EYE Corp Media survey through Edison Research. The national study was conducted through an online survey to determine past and predictive behavior of holiday shoppers. […]
SINGAPORE - Outdoor advertiser Clear Channel is significantly expanding its digital inventory from 30 to 200 panels equipped with state-of-the-art technology across Singapore. The company, which accounts for 25 percent of the market, currently offers high-definition panels. […]
IMA Outdoor, a Canadian provider of indoor out-of-home advertising solutions, partnered with U.S.-based LED visualization solutions provider NanoLumens to create two modern advertising platforms in Toronto's famous SkyWalk pedestrian walkway, according to an announcement from NanoLumens. […]
