New technologies, especially in out-of-home advertising, have started to bring the benefits of digital to traditional advertising spaces. Billboards, equipped with cameras and small computing units, use technologies like facial recognition to profile who is looking at the ad and provide a relevant creative. […]
President and CEO of the DPAA Barry Frey recapped the day in the video interview above and shared predictions on what the industry can expect over the next year. Frey's background in the TV world include's USA Networks, the NBA, the Hallmark Channel and Cablevision. […]
Developed with the airline's creative agency, Eleven Inc., the Google Street View campaign will include OOH billboards, digital banners, and interactive bus shelters where users can interact with the Google Street View experience on a large-panel touchscreen. […]
“Lamar advertising is very cooperative and they will give us the billboard in an area where the investigator thinks it will be most fruitful and will place it up there until he is captured.” In the last five years the US Marshals Task Force in Rochester has put 16 violent felons no billboards. […]
Fabrice Dubois, Yannick Minvielle and François-Xavier Prévost Among the Dead "Publicis Conseil is in mourning. A great man is gone. Regards to all who loved him. […]
Global stocks are set for a short-term sell-off on Monday after Islamist militants launched coordinated attacks across Paris that killed 129 people, but few strategists expect a prolonged economic impact or change in prevailing market directions. […]
2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is equal parts analytic and intuitive, and there is no end to new things to keep up with as they emerge on the scene. […]
QR codes are not restricted to out-of-home (OOH) advertising either but are cross-promoted across social platforms from Weibo to LinkedIn. In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. […]
We’re not one to brag, but we’re in a celebratory mood! Four of our advertising partners cleaned up during MediaPost’s Digital Out-of-Home Awards, which honor the most creative, innovative and effective advertisements in digital out-of-home media. The Awards recognize the best work in out-of-home venues, innovative work by industry vertical and the best uses of the platforms themselves. […]
A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. […]
The guys up the street from me at ADFLOW Networks have announced a new patent grant for the process of lifting and looking at products in retail environments. The longtime signage CMS firm, based in Burlington, Ontario, says U.S. Patent No. […]
Pre-dawn anti-terror raids launched across country as French jets unleash 'massive' airstrike on Isil in Manhunt underway for terror suspect on the run while three brothers believed to be involved hours after Omar Ismail Mostefai named as dead gunman. Death toll is at 129. […]
We noticed something as we sorted through our latest batch of OOH faves — our mouths started watering and our tummies growled in anticipation. This month’s larger-than-life billboard displays had all the makings of an outdoor food group! McDonald’s shared the news that you can get an Egg McMuffin any time you like with its ALL DAY breakfast menu (this is HUGE, folks). […]
The Dentsu Aegis-owned Posterscope has acquired PML Group for an undisclosed sum. Established in 1982, PML is the longest established OOH media planning and buying specialist in Ireland, operating from offices in Dublin and Belfast with 41 employees. The group comprises: PML, Source out of home and the Poster Audit Bureau. […]
What's the most expensive part of a digital sign? The truck, says Mark Geiger, business development advisor for AOPEN. Every time a something goes wrong, it's a $200 truck run, according to Geiger. […]
