Up to now, in-store video ads have been confined mainly to overhead screens or end caps that are relatively easy to ignore. But now a store equipment manufacturer and digital signage firm are teaming to roll out technology that puts video or static ads on refrigerator and freezer doors in convenience, grocery and drug stores. […]
By Mikhail Damiani. For several years now, technologists, thought leaders and experts in the out of home (OOH) space have been proclaiming each year as “the year of mobile.” It was said about 2012, 2013, 2014, and 2015… and at this point I can assume it will also be said for the year 2016. […]
More and more businesses across the globe are using DIY-service models and integrated mobile, digital signage and kiosk technology to personalize their customer experience. While the customer experience is enhanced, the administration experience needs to stay simple. […]
In a show of solidarity with France in light of the tragic events in Paris last Friday night, Clear Channel Outdoor Boston – located in Stoneham – has been displaying a sign of support on at least two dozen digital billboards, including in Stoneham facing Rte. 93 and before the intersection with Rte. 128. […]
Retail as we know it is about to change. Retail Systems Research conducted a study, The Internet of Things in Retail: Great Expectations, and found that 80% of respondents agreed: the Internet of Things will drastically change the way companies do business in the next three years. […]
Real Digital Media Integrates NEOCAST Digital Signage Platform with the Anthony iDOOR. […]
LEGO gave passers-by in Berlin the opportunity to print selfie keepsakes at select bus shelter locations using Instagram-activated technology. After users published their selfies on Instagram with #OnTheDarkSide or #OnTheLightSide and a second hashtag identifying at which shelter the photo was taken, they were able to collect their selfie souvenirs! […]
Unlike other insurance companies which have been particularly dour, Hollard was one of the first insurance companies to take the brave and bold approach of using humour to sell its brand promise. Last year, it made us laugh with the commercial that told the story of a woman visiting a fortune-teller/psychic in order to berate her late husband, Vusi, for leaving her and the family destitute. […]
Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. […]
Author and Original "Mad Woman" Jane Maas discusses the other side of Madison avenue in the 60's, including 'sex in the office'. Discussion led by Talk Stoop Host Cat Greenleaf at DPAA Video Everywhere Summit. […]
CEO of Havas NA, Lori Hiltz discusses the future of the media agency. […]
Free is one of the oldest tools in the marketing sales kit. Get your first one free! Buy one, get the next one free. […]
Proxama will install the technology on blowUP media’s East London Giant Poster network, which has a unique ability to reach young, technologically super-literate millennials, who are usually early adopters and style leaders to their peers. […]
London (UK), November 17, 2015 – Primesight has partnered with Quividi to launch the latest iteration of its video analytic software for the first time in a live environment in an experiment conducted at this year’s Mindshare Huddle. […]
Video advertising should be treated screen agnostically, and valued equally whether it is viewed on a tablet, phone, PC, TV DPB screen or other device.- To viewers the screen doesn't matter. […]
