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BroadSign: Programmatic and integration with mobile will be the main trends for DOOH in 2016 (invidis)

2015 was the year where the DOOH industry developed an established presence in the media landscape. Last year, I predicted that heavy-duty media players were too feature-heavy for certain networks and demand would grow for those meeting more basic needs in effective and cost-efficient ways. Over the year, sales for the BroadSign Xpress media player climbed from 10,000 to 19,000 units. […]

invidis.de
Mon, Dec 28, 2015 at 5:16 PM

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16:9: Digital Signage Drives Happier Holiday Travel At Toronto’s Pearson Airport

Traveling through airports during the Christmas holiday period can suck the joy out of just about anyone – between line-ups, delays, many more rookie travellers  than normal and general mayhem. So the people at Toronto’s Pearson International Airport put together an on-premise Happier Holidays campaign that uses temporary digital displays, among several tools, to inject some fun. […]

sixteen-nine.net
Mon, Dec 28, 2015 at 8:10 AM

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Marketing Week UK: The top campaigns of 2015 (OOH included)

‘Look at Me’ was the first of its kind OOH campaign to use eye-recognition to trigger an immediate change in an outdoor poster’s creative message, and won a Gold Cannes Lions Award in June this year. […]

marketingweek.com
Fri, Dec 25, 2015 at 6:04 PM

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Entrepreneur: The 5 Most Innovative Marketing Campaigns of 2015 (OOH included)

This year has been saturated in outlandish political statement, heated sports controversies and some of the most innovative marketing campaigns to date. Mixing next-gen technology with tried-and-true marketing methodologies, 2015 ads covered new ground in the advertising realm. […]

entrepreneur.com
Fri, Dec 25, 2015 at 5:55 PM

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Why Digital Signage Network Owners Don’t Listen and Then Fail (Commercial Integrator)

It turns out, I regret to admit, that failure is an option when implementing a digital signage project. Although I don’t believe for a moment that a client starts out with failure in mind, it seems projects can unwittingly get underway with strong “failure potential. […]

commercialintegrator.com
Fri, Dec 25, 2015 at 5:54 PM

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The biggest mobile retail wins and losses for 2015 (Mobile Commerce Daily)

The mobile Web, Starbucks’ application and digital wallets are among the big mobile retail wins in 2015, while lackluster app performance – with a few exceptions – Apple Pay’s disappointing showing and missed social integration opportunities dominate the losses. […]

mobilecommercedaily.com
Fri, Dec 25, 2015 at 5:33 PM

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Planning for the life-cycle of a digital signage network: a DSF Google Hangout Jan 13, 2016

While everyone would love for their digital signage to last forever, the reality is that with any technology it needs continual upgrades and maintenance. Our panel of industry experts will share their guidance on: How often should I upgrade my media players? What lifespan should I expect out of my LED display and how can I prolong it? […]

Fri, Dec 25, 2015 at 7:47 AM

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The 5 Worst Marketing Fails of 2015 (Entrepreneur)

Marketers, be warned: The Internet never forgets. Should you fire off an insulting tweet or an offensive burp of ad copy, accidentally or not, people will see it, save it and try your brand in the brutal court of public opinion. Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process. […]

entrepreneur.com
Fri, Dec 25, 2015 at 5:58 AM

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The Days Before Christmas 2015 – a Poem by Steve Fajen (Media Village)

In keeping with tradition, MediaVillage is pleased to present this year’s Christmas poem by Steve Fajen. In the days before Christmas we awoke with a jump, To find in first place was still Donald Trump. Now Carson was fading, with Cruz on the rise, While Bush and Christie couldn’t find size. […]

mediavillage.com
Fri, Dec 25, 2015 at 2:03 AM

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Cadbury’s ‘biggest ever’ DOOH Christmas campaign (Grand Visual)

This December Cadbury has launched a real-life advent calendar as part of its Christmas campaign. Twenty-four purple trucks are making their way around the UK throughout December, bringing the #Cadvent calendar to life! Already making a splash around the country, Cadbury’s purple trucks are revealing treats every day in the run up to Christmas. […]

Fri, Dec 25, 2015 at 1:55 AM

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16:9: London’s Transport Authority Testing Interactive E Ink Bus Stop Schedules

London’s transport authority has started testing real-time electronic paper bus stops – solar-powered displays that can connect in to data that reflects cloud-predicted arrival times. The first unit is at a stop at Waterloo Bridge, and three more e-paper bus stops are due to be installed in January at Parliament Square, Piccadilly Circus and Sloane Square. […]

sixteen-nine.net
Thu, Dec 24, 2015 at 10:50 AM

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Ben Putland: DOOH creative trends and killer campaigns (Grand Visual)

Advancing technology, increased scale, and steadily growing OOH audiences, all point to a rosy future for DOOH. The last 12 months have been no exception. Bigger budgets and a growing appetite to be more active in OOH, has seen a number of killer campaigns hit the ground – a fact highlighted at last month’s MediaPost DOOH Awards. […]

grandvisual.com
Thu, Dec 24, 2015 at 3:24 AM

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Ad Trends: 3 ways to Integrate Out of Home and Mobile Media OOH and Mobile (OOH Pitch)

Media professionals that are not prioritizing mobile as part of their OOH strategies are ignoring a large opportunity to engage and understand audiences. Below are 3 key ways to integrate your mobile and OOH advertising in 2016. 1. […]

news.oohpitch.com
Thu, Dec 24, 2015 at 2:05 AM

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Exterion’s Shaun Gregory: Need a mobile audience? Look to DOOH (Wall Blog)

The DOOH industry has a lot to offer when it comes to reaching a mobile audience. Thanks to advancements in the use of data and technology, both targeting and accountability in DOOH have drastically improved. And DOOH is now responsible for a quarter of all UK OOH spend, according to the Outsmart, with UK DOOH sites set to grow more than 40% between now and 2020, according to Kinetic Worldwide. […]

wallblog.co.uk
Thu, Dec 24, 2015 at 2:04 AM

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BLE and IoT Lead Digital Signage Trends in 2016 (AV Network)

Two examples of current technology that will help grow the digital signage industry are currently available and will continue to evolve with additional features and functions. First is the use of Bluetooth Low Energy (BLE) in beacons and the second is the advent of bi-directional audio employing avatars in digital signage, each technology fostered by IoT. […]

Thu, Dec 24, 2015 at 2:02 AM

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