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The BABs – Best Advertising Billboard Awards 2015 (Daily Billboard)

Every year Daily Billboard tries to cherry-pick the most eye-catching, engaging and inventive billboard designs, gimmicks and ad creatives that have really stood out and turned heads in the streets and skies of Los Angeles for the past twelve months in the worlds of TV, film, fashion, drinks and more lifestyle brands besides. Let's get to it and announce 2015's lucky winners. […]

dailybillboardblog.com
Mon, Jan 4, 2016 at 7:28 AM

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LG will show off its paper-thin, rollable OLED panel at CES (Engadget)

In 2014, LG announced that it built an 18-inch OLED panel that rolls up just like a newspaper. Now, it's ready to show off its ultra-thin beauty to the public CES. It's just one of many concepts that LG hopes will show off what it can do with OLED these days. […]

engadget.com
Mon, Jan 4, 2016 at 7:06 AM

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6 Ways to Monetize Interactive Digital Signage (AV Network)

Not too long ago, in the primordial phases of digital signage, many focused on impossible-to-measure delivery of “impressions,” but as it turns out, the ROI on dynamic displays is quite nuanced. Marketing has evolved to encompass a number of “engagement” tactics, and they don’t all have instant results. Sometimes you’re building a brand, and the uptick in sales will take time. […]

Mon, Jan 4, 2016 at 7:03 AM

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Clear Channel wins Tower Hamlets Bus Shelter OOH Advertising Contract (Pioneering OOH)

The Out of Home media owner, which currently operates street furniture contracts under its Adshel brand in over 250 local authorities, will sell the advertising space at Tower Hamlets Council-owned bus shelters and will take responsibility for their cleaning and maintenance. As part of the 15-year contract, Clear Channel will replace and upgrade shelters across the borough. […]

pioneeringooh.com
Mon, Jan 4, 2016 at 5:32 AM

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Australia: Ad spend on the rise, fueled by OOH and digital (Sydney Morning Herald)

Australia's advertising market is forecast to grow just 3 per cent in 2016 as strong improvement from outdoor and online advertising is countered by falling newspaper and magazine revenue. Outdoor advertising will continue to grow at a similar rate to 2015 and is forecast to improve 8.9 per cent to $716 million. […]

smh.com.au
Sun, Jan 3, 2016 at 6:47 PM

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NY payphones become Wi-Fi hot spots and DOOH ad displays (Naples Herald)

A 9-foot-tall, narrow structure installed this past week on a Manhattan sidewalk is signaling a plan to turn payphones into what’s billed as the world’s biggest and fastest municipal Wi-Fi network. […]

naplesherald.com
Sun, Jan 3, 2016 at 6:42 PM

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AOL News: Billboard advertising dating website for white people causes backlash

A billboard located along SR 201 in Utah is turning heads, advertising a dating website called "WhereWhitePeopleMeet.com." The website says it is an alternative to other dating websites that cater to certain groups. And although the site advertises itself for a specific race, the company has said anyone of any race may join as long as they are over the age of 18. […]

aol.com
Sat, Jan 2, 2016 at 5:28 PM

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NYC embarks on plan to reinvent payphones as Wi-Fi hot spots (CTV)

A consortium of companies, including wireless technology player Qualcomm Inc., is to pay the estimated USD 200 million installation cost and take half the revenue from the kiosks' digital advertising, projected at USD 1 billion over 12 years. The city gets the other half, more than doubling the USD 17 million a year it gets from payphones now. […]

ctvnews.ca
Fri, Jan 1, 2016 at 7:30 PM

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Golf course DOOH network operator Digital Caddies enters into debt settlement with major creditors (Bay Street)

Digital Caddies, Inc. (PINKSHEETS: CADY), has entered into a debt settlement agreement with Sprint, a major creditor, resolving the Company's current debt obligations to Sprint. […]

baystreet.ca
Fri, Jan 1, 2016 at 7:04 AM

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HuffPost: 33 Art Billboards Soothing Road Rage Across Los Angeles

The city of angels, famous for its glitz and glamour, is just as notorious for its nightmarish commutes, absurd car culture, and heinous traffic. The Billboard Creative wants to change that experience for the better, while bringing attention to emerging artists’ work. […]

huffingtonpost.com
Thu, Dec 31, 2015 at 6:46 PM

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How to start a billboard company from scratch and SUCCEED (Billboard Insider)

How many 26-year-olds do you know who have founded a billboard company with 150 faces? Justin graduated from Liberty University with a BS in Business Management and started Huntington Outdoor in 2008. Huntington is headquartered in Greenville, Ohio and focuses on double stacked 12×24 and 10×20 signs in non-freeway locations. […]

Thu, Dec 31, 2015 at 6:07 PM

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China’s Largest DOOH Ad Network in Transit VisionChina Media Deployed 3,000 On-Bus Wi-Fi Hotspots in Hangzhou City (NYT Markets)

VisionChina Media Inc. has deployed 3,000 on-bus Wi-Fi hotspots in Hangzhou City, the provincial capital of Zhejiang. The Company currently provides free Wi-Fi Internet services on over 30,000 buses under the brand name "VIFI," with approximately 10 million registered users. […]

markets.on.nytimes.com
Thu, Dec 31, 2015 at 7:56 AM

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The Future of Marketing is Here in Out-of-Home Advertising (Little Black Book)

Gina Grillo, CEO & President, The ADVERTISING Club of New York, looks at how technology is further shaping the OOH of adland. While certain forms of traditional media may be challenged, others are being revitalised by technology in incredible ways. […]

lbbonline.com
Wed, Dec 30, 2015 at 7:54 PM

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How brands used Out-of-Home advertising this Christmas (Exterion Media)

With Christmas upon us, we thought we’d showcase some of the excellent Christmas campaigns across our assets. […]

exterionmedia.com
Wed, Dec 30, 2015 at 7:43 PM

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Analysis of the OAAA’s campaign “This Ad Is Real” (Twin Cities Business)

You’ve probably seen the cryptic ads proclaiming “THIS AD IS REAL.” The phrase is plastered across billboards, on the sides of buses, benches and transit shelters. The source of the head-scratching ads is the Outdoor Advertising Association of America (OAAA). […]

Wed, Dec 30, 2015 at 6:54 PM

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