Fliphound is the first automated buying platform for the Out-of-Home industry and is designed from an operator’s perspective to attract new advertisers without interfering with their existing billboard business. Fliphound went live in May of 2013 and has managed and executed thousands campaigns for more than 500+ advertisers. […]
JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative. […]
Anyone in the emerging technology business can relate to annual predictions that the next year was going to be the one in which their industry took off. People in the digital signage industry have stopped doing that — because the business did, after many years, finally take off. […]
This spring season will see the launch of 50 brand new, high-impact digital screens in the heart of London’s largest Retail Zone – the West End. 25 double sided locations will reach shoppers across the full-length of Oxford Street, the busiest shopping street in Europe. […]
As always, there were a few real innovations presented. Augmented reality, for one, can be best described as incorporating stock images into an actual view on a digital device. For example, adding stock decorations from a catalog to a dinner table for a consumer or enhancing a store aisle set with images of new products or signage. […]
The latest This Year Next Year report from media agency GroupM predicted overall growth of 15.5% for the year ahead, up from last year's growth of 14.2%. Sporting events like the T20 World Cup, taking place in India this year before the India Premier League starts, will boost spending, as will a number of state assembly elections, IndianTelevision.com reported. […]
The 10-year contract includes exclusive external wraps and internal train branding. Outdoor advertising leader JCDecaux yesterday announced their exclusive contract for advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks. […]
Highlights in This Issue: - 2016 Consumer Electronics Show Key Takeaways; - Programmatic in the Digital Signage Software Industry; - Companies Showing Interest in Facial Recognition Tech; - DPAA Mobile Integration Committee Update; - Total Global Advertising and Marketing Revenues Update; - UK DOOH Market Update. […]
While it may always be impossible to sell actual out-of-home impressions, billboard technology is evolving rapidly and creating a newly agile medium for advertisers. Clear Channel has just bought almost 2,000 phone booths from Arqiva and is expanding its use of automated digital six-sheet screens. […]
At CES in Las Vegas last week, Kino Mo displayed its range of holographic images, including a realistic portrayal of Emma Watson and Slimer from Ghostbusters. The technology has already been used in outdoor advertising campaigns for big-name brands including Samsung, Intel, Aston Martin and French bank BNP Paribas. […]
The campaign which ran from the 6-11th January in London’s busy Waterloo station asked members of the public to vote who they think are the better drivers, Women v. Men, under 60’s v. over 60’s, Mums v. […]
Channel Ten and Foxtel content will screen in Aussie shopping centres, as Multi-Channel Network (MCN) looks to expand in the digital out-of-home (DOOH) sector. The group has made an additional investment in its TV-OOH offering, taking its network to 36 large format, full motion 16:9 screens. […]
By Irene Chow, CEO, Intuivation Services Consulting, Inc. It was my first time experience at the National Retail Federation Show (NRF) beginning Saturday, January 16, and people were dropping buzzwords of Omnichannel and IoT everywhere! […]
The city has projected the revenue from advertising will exceed the cost of deploying the Wi-Fi hot spots. There are currently four operational Links on Third Avenue. Early test indicate the Links have a wireless range of up to 150 feet depending on surrounding structures. […]
Using mobile devices for in-store shopping activities are about to be cranked up yet again. This is being driven by a continuing focus on creating the retail experience of the future, where new, interactive technology spreads throughout the retail world. […]
