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OOH advertising is being transformed by digitization (Marketing Mag Australia)

While other traditional media struggle to adapt to the challenges of digital, outdoor is booming. Out-of-home (OOH) advertising is finding new ways to connect and engage with the public with digital screens, beacon and image recognition technology, social integration and real-time dynamic creative just some of the exciting opportunities. […]

marketingmag.com.au
Mon, Feb 15, 2016 at 11:35 PM

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2016 OBIE Finalists Highlight Simplicity, Beauty in OOH

OAAA has announced the contenders for the 2016 OBIE Awards. Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. The 108 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium. […]

Editorial
Mon, Feb 15, 2016 at 11:29 PM

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HuffPost: Digital Billboards Get Tactical to Help Find Missing Children

By Neil Morris, Founder and CEO of Grand Visual. Sounds obvious, but the Digital Out of Home (DOOH) advertising medium is no longer just about digital "posters". […]

huffingtonpost.co.uk
Mon, Feb 15, 2016 at 7:19 PM

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Retail Design Expo and Retail Digital Signage Expo 2016, March 9-10, Olympia, London, UK (Premier Construction News)

Retail Design Expo is Europe’s leading annual event for innovation and inspiration in retail design, marketing, visual merchandising, architecture and shopfitting from around the world. Following its hugely successful launch in March 2015, it is doubling in size for 2016. […]

premierconstructionnews.com
Mon, Feb 15, 2016 at 7:12 PM

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Lithuania Post deploys nationwide digital signage network (Post and Parcel)

Lithuania Post’s PayPost has chosen Signagelive and Hansab UAB to provide a nationwide digital signage network. The system is based on the Samsung Smart Signage Platform (SSSP) and powered by Signagelive’s System on Chip (SoC) software. […]

postandparcel.info
Mon, Feb 15, 2016 at 7:00 PM

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London Fashion Week to hit OOH screens across the UK (Fashion and Mash)

London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, and Newcastle as well as around London. The content will run from February 15-23. […]

fashionandmash.com
Mon, Feb 15, 2016 at 5:10 PM

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The Drum: Child Rescue Alert taps Stephen Fry for programmatic DOOH ads to help find missing kids

Missing People has rolled out programmatic digital out of home ads featuring Stephen Fry to help hunt down missing children. The charity is leveraging travel and location data to programmatically use space in digital spaces across the UK, urging people to sign up to the Child Rescue Alert service, which will inform them whenever a child goes missing in the area. […]

thedrum.com
Mon, Feb 15, 2016 at 4:44 PM

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Ask the Board: How to Build Scalable and Innovative DOOH Campaigns (DSConnection)

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 15, 2016 at 9:26 AM

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MTA NYC Transit Digital Signage Informs Customers Through Second Worst Blizzard in History (DSConnection)

Over the past few years, NYC Transit’s network of digital signage assets has grown impressively. […]

digitalsignageconnection.com
Mon, Feb 15, 2016 at 9:20 AM

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Dave Haynes’ ISE 2016 Impressions: Day 3

I am up early, getting set to head home after a great bunch of days in Amsterdam attending Integrated Systems Europe. Numerous people asked what I thought, and my general take was and is that this is a show I need to be at each year. The same applies for anyone whose job is to stay on top of innovations and global partners and competitors. […]

sixteen-nine.net
Mon, Feb 15, 2016 at 7:06 AM

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TAB Geekout Series: VAI is What Every Medium Wants and What OOH Already Has (Linkedin)

VAI stands for Visibility Audience Impact and was first released by the Traffic Audit Bureau six years ago. It is defined as the percentage of passers-by who notice the ad or spot at each location. This metric revolutionized OOH audience measurement and set our measurement system apart from all other media. […]

linkedin.com
Sun, Feb 14, 2016 at 6:13 PM

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DPAA white paper says 30 percent of digital place-based trading will be programmatic within three years (DPAA)

The report predicts that 30-40% of DPB ad sales will be conducted programmatically within three years, generating $15-20 million annually in incremental revenue for networks. […]

Sun, Feb 14, 2016 at 6:11 PM

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Five Trends for OOH In 2016 According to Naren Patel, CEO, Primesight

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. But what are the trends that will help the industry achieve – and hopefully better – such predicted growth? […]

pioneeringooh.com
Sun, Feb 14, 2016 at 6:10 PM

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DOmedia’s Ken Sahlin on online outdoor ad buying (Billboard Insider)

Ken, how will the online OOH ad buying marketplace change over the next five years? Automation will continue to increase as standardization allows computers to handle the tedious data entry that plagues today’s media buyers. DOmedia has already made a substantial impact in this area. […]

billboardinsider.com
Sun, Feb 14, 2016 at 5:53 PM

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Exterion Media starts tracking Tube journeys and browsing activity of millions of O2 customers (IB Times)

Exterion Media has started tracking the Tube journeys and browsing activity of millions of O2 customers. The data will be used by the out-of-home media owner to guide marketing companies on where best to display their advertisements on London's Underground route, which carries 1.3 billion passengers every year, with Waterloo being the busiest station. […]

ibtimes.co.uk
Sat, Feb 13, 2016 at 6:56 PM

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