Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. […]
Laura Slattery. The Irish advertising market will grow 3.2 per cent next year to €1.32 billion after a rise of 3.1 per cent in 2023, but both print and television revenue will decline again in 2024, according to forecasts by media agency owner GroupM Ireland. […]
In 2023, linear formats in India are estimated to grow by +9.9% with both television and print growing equally at +8%. Radio is estimated to grow by 12.1% and OOH at 29.8%. In 2024, the Indian advertising market is estimated to grow by 11.4%. […]
Carl Williams, Tech Times. Amanda Dorenberg Became the Youngest President to Lead One of Canada's Largest Media and Advertising Associations. She chose to pursue her passion for technology, transitioning seamlessly into the realm of tech and advertising. […]
We monitor all DOOH/digital signage media and also all advertising and mainstream media publications when they write about OOH, DOOH or digital signage. The articles below stand out, in our opinion, because of the quality of reporting and analysis. Axios analyst says the OOH sector is ripe for consolidation as investors are swirling around. […]
2023 Media Trends The landscape of the media industry has seen shifts in content, platforms and structure. With content spread across platforms, consumer wallets under pressure and premium subscription prices rising, consumers are opting for lower-priced Ad-supported Video on Demand streaming services. […]
Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council. b There has been a lack of confidence in measuring or comparing roadside OOH with a digital click, and clicking is certainly faster than anything OOH. Even digital programmatic takes a hit with all the creative variants necessitated by our display sizes. […]
Back in the fall, the museum, which combines education and entertainment, opened a new flagship location in Las Vegas with a new 3D ad of an eye overlooking the Vegas Strip. The 3D ad concept is a first for the company, and it’s a push not only to stand out in Vegas, an especially crowded city, but also to keep up with a trend happening in the out-of-home advertising space. […]
In the KEM case, like many in Texas, the billboard owner agreed with the State on the compensation owed for the condemnation of the billboard structure that had to be removed to accommodate the State’s highway project. […]
Integrated Systems Europe (ISE) 2024 is the world’s largest AV and systems integration exhibition. ISE 2024’s total show floor will be 30% larger than last year. Anticipation is also building for the highest number of visitors ever recorded at ISE. […]
DPAA's 2024 CES Curated Experience includes private fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies that impact DOOH and networking opportunities. The Consumer Electronics Show (CES) is the largest gathering of brands, media, tech and innovation in the world. […]
Hear from Industry Leaders at Conference Sessions. CES offers hundreds of sessions that cover virtually every category represented on the show floor. Get the big picture and a deeper understanding of trends and developments with CES conference sessions. […]
By Michael Bürgi. Digital OOH seems to hold the most appeal as an alternative to mainstream digital options or CTV. Part of that stems from the fact that more and more digital OOH inventory can be accessed through programmatic means — which means better audience data that’s on an apples-to-apples level with other programmatic inventory. […]
Billboard Insider interviewed Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. The shiny things, obviously, are AI, programmatic, 3D anamorphic, omnichannel, etc. But I think those things are less important, and they all depend on this fundamental one: measurement. […]
Ken Altena, Partner, Billboard Loans. Interest rates have peaked. At the last Fed meeting, rates were left unchanged, again, and now the financial community is betting on 3 quarter point drops in 2024 (.75%). […]
