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oOh!media, APN Outdoor ride the outdoor digital revolution (Sydney Morning Herald)

Outdoor advertising rivals APN Outdoor and oOh!media expect investment in digital billboards will underpin strong growth for the rest of the year. The two companies, both of which listed towards the end of 2014, presented full-year profit results on Monday that well exceeded forecasts the companies made in their prospectuses. […]

smh.com.au
Mon, Feb 22, 2016 at 4:54 PM

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Digiday: Agencies are using emotional reactions to gauge ad effectiveness (OOH included)

“I absolutely see a place for visual object recognition to measure campaign responses,” said Jeff Tan, vp, director of strategy at Posterscope, which is experimenting with facial recognition to measure effectiveness of outdoor advertising. “Ad-blocking and viewability concerns are key challenges we are seeing in the digital industry. […]

digiday.com
Mon, Feb 22, 2016 at 4:49 PM

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Technology, urbanisation drive billboard surge (The Australian)

Outdoor advertising companies APN Outdoor and oOh! Media have obliterated their prospectus forecasts with strong profit results. APN Outdoor floated on the Australian Securities Exchange in November 2014, while oOh! […]

theaustralian.com.au
Mon, Feb 22, 2016 at 4:45 PM

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The Motley Fool: Outdoor advertising provides outstanding opportunities for growth investors

We’ve come along way from paper billboards. New LCD outdoor displays are providing amazing growth for two companies, APN Outdoor Group Ltd (ASX: APO) and oOh!Media Ltd (ASX: OML). As the chart below illustrates, APN has grown by a mind-blowing 104.9% over the past 12 months, while oOh!Media has risen 89.2%. […]

fool.com.au
Mon, Feb 22, 2016 at 4:43 PM

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IoT & Big Data Will Be Hot Topics at DSE 2016 (AV Network)

Big data and digital signage—what’s new? Big data has the ability to improve and substantiate the outcome of an investment in digital signage. Whereas in early years budget approval for digital signage implementation was extremely challenging, big data is changing that through analytics and analysis going forward. […]

Mon, Feb 22, 2016 at 4:39 PM

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How to build effective digital signage and menu boards (QSRWeb)

According to the recent Datassential's Menu Board Keynote Report, 63 percent of consumers read menu boards to learn about specials. However, 30 percent of operators don't even bother to feature their promotions. […]

qsrweb.com
Mon, Feb 22, 2016 at 4:36 PM

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Intersection installs digital billboards at light-rail stations in Twin Cities (Star Tribune)

New digital billboards that have popped up at light-rail platforms over the past month are bringing advertising messages to riders and a nice chuck of change to Metro Transit. The transit agency will be paid $23,450,000 spread out over five years as part of a deal with Intersection, the company formerly known as Titan. […]

startribune.com
Mon, Feb 22, 2016 at 3:50 PM

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JCDecaux launches billboards with sound at Singapore’s ION Orchard (Mumbrella)

Outdoor advertising company JCDecaux has introduced new digital displays at Singapore shopping mall ION Orchard that are audio capable. Singapore – JCDecaux, the leading Out-Of-Home Advertising Company in Singapore and No. […]

mumbrella.asia
Mon, Feb 22, 2016 at 7:51 AM

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How OOH Media Is Changing In a Digital World: What It Means For Entrepreneurs (radio interview with Jeff Gunderman, CEO of EyeCorp)

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epodcastnetwork.com
Mon, Feb 22, 2016 at 7:13 AM

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oOh!media Exceeds Forecasts, Records Net Profit For 2015 (BandT)

The pro forma adjusted net profit after tax sat around $28.5 million, a figure that exceeds the forecasts by over 28 per cent, and jumped 56.8 per cent up compared to the previous year. Pro forma revenue for the out-of-home company was at $279.8 million, a 7.3 per cent increase on the previous year, while its pro forma EBITDA was up 37 per cent year-on-year to $57.7 million. […]

bandt.com.au
Sun, Feb 21, 2016 at 8:38 PM

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Digital lights up APN Outdoor profits (SBS)

APN Outdoor is confident of a solid lift in earnings this year after beating expectations with a $41 million profit for 2015. APN, which owns billboards on buses and trams, and at train stations and airports, says its profit was driven by its digital advertising business and increased market share. The company's 2015 net profit compares to a $12.2 million statutory loss in 2014. […]

sbs.com.au
Sun, Feb 21, 2016 at 8:36 PM

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The marriage of mobile devices and outdoor media OOH (Marketing Mag)

Mark Fairhurst, general manager of sales at APN Outdoor, says there are significant reasons why mobile and outdoor go together, and to truly realise success marketers need a clear picture of what they’re trying to achieve with their campaign. […]

marketingmag.com.au
Sun, Feb 21, 2016 at 8:33 PM

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Merger Talk: Digital Out-of-Home Media (The Deal; Video, 5:35)

Interview with Mark Boidman of Peter J Solomon Company about the out-of-home media industry. […]

thedeal.com
Sat, Feb 20, 2016 at 4:07 PM

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South Africa: Outdoor Measurement Council gears up to launch new currency

The eagerly anticipated launch of the Out of Home Measurement Council’s (OMC) roadside currency is on track to launch in April/May this year. The currency will use ground-breaking methodology by integrating big data and new technologies to ensure reliable and empirical outputs for the South African market. […]

themediaonline.co.za
Sat, Feb 20, 2016 at 4:05 PM

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Outdoor advertising- the most unavoidable media? (Business First)

Outdoor has always been a strong format to use in any campaign as there are many platforms which can reach different audiences at various points throughout their day. It also allows for widespread coverage throughout Northern Ireland. Out of home advertising (or OOH as it’s known in the media world) has evolved in line with the changing behaviours of audiences. […]

businessfirstonline.co.uk
Fri, Feb 19, 2016 at 5:50 PM

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