Brandalism: a movement dedicated to reclaiming the outdoor, visual realm from corporate control. But why outdoor advertising in particular? When buying a magazine, or watching a particular TV channel, the consumer is to some extent consenting to being shown ads. […]
London, UK – Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has strengthened its data analytics capabilities by partnering with award-winning big data insight organisation Beyond Analysis to offer brands a deeper level of audience insight. […]
L'Oréal Paris has selected agency Rare Breed to create a pop-up styling station at Westfield London, which will remain in situ until 10 April. Rare Breed has also partnered with Ocean Outdoor to enable participants' images to be displayed on a digital billboard located opposite the pop-up. […]
MONTRÉAL - Astral Out of Home, a division of Bell Media, today announced that Audi Canada is the first exclusive advertiser of Vancouver International Airport's (YVR) Grand Central Wall, a large LED video wall strategically located in the Air Canada domestic terminal. […]
Billboards in Wisconsin will feature the faces of the state’s missing persons throughout the month of April, an effort made possible by a local woman whose mother vanished years ago. Twenty-five billboards in Northeast Wisconsin and the Milwaukee area will feature 25 of Wisconsin’s missing persons each week this month. Marsha Loritz is the woman behind it. […]
The lenders argue in court documents that iHeart “gave away” the shares, which were part of the package securing their debt, when the company transferred them from its Clear Channel Outdoor subsidiary to an unrestricted subsidiary called Broader Media LLC and received nothing in return. The action violates the terms of their debt agreement with iHeart, the group says. […]
Guest Post: Alan Brawn, Brawn Consulting Believe it or not, digital signage is seen each day by over 70% of the population. Research shows that we spend an average of 8 hours per day in front of a screen of some type, including televisions, computers, tablets, smartphones, or increasingly… digital signage. […]
Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public's purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. […]
Paris, April 5th, 2016 – Quividi announced today that Olivier Duizabo has handed in his resignation to the Board from the CEO position, for health reasons. A co-founder of the company, he had been managing the company since 2006. Former COO Ke-Quang Nguyen-Phuc was appointed as new CEO. […]
Tonic Health Media’s health TV network, TonicTV, is an evidence-based patient education and entertainment system for GP, allied health, specialist and hospital waiting areas. Full sight and sound video runs on 32” and 42” screens, with the purpose of improving the effectiveness and efficiency of healthcare in Australia. […]
APN Outdoor has launched its latest Transit campaign Road to Rio: in your real world, a follow up to last year’s highly acclaimed #myrealworld. This study further reveals insights of real people and their interactions with buses and trams. Excitingly APN Outdoor is offering a once in a lifetime opportunity to clients with the chance to win a trip to the 2016 Olympic Games held in Rio de Janeiro. […]
Digital signage hardware embraces both front-facing and ‘back-of-house’ elements of this medium that now proliferates everywhere you turn. Brenda Hodgson investigates the latest technology. Bringing the show to life. […]
The optimism towards the near future saw continuous positive growth. More then 60% of the polled companies are expecting a more favourable situation for their products and services in the summer. Encouragingly the Index is up by 5,5% compared to the same period in the previous year. […]
In mid-March, many of us in the industry attended Digital Signage Expo. It's a great opportunity to meet up with old friends, current partners and even our competitors. The show is an annual checkpoint where we take stock of where our industry currently is, and where it's headed. […]
It’s starting to look like the whole thing about the QSR business going to digital menu boards, because of FDA regulations, is going away. The QSR industry isn’t waiting on rules requiring that its menu-boards show calorie counts. Major operators are just going ahead and doing it. […]
