Trade group seeks to capitalize on complexity and confusion with online display advertising among media planners and buyers. In what appears to be a first, traditional media has gone on the offensive against digital advertising. […]
PJSC's Mark Boidman presented "State of the Industry", discussing the latest industry trends as well as key recommendations and financial and operational metrics. What's the growth potential behind digital signage revenue? What are the drivers and inhibitors of industry growth? […]
A new DooH location has been authorised in the British capital. Outdoor Plus has won the contract permitting the installation of large digital advertising billboards outside both entrances to the Piccadilly Underpass in central London. Another success for outdoor digital advertising in London. […]
The Google Impact Challenge is an annual search for non-profit organisations with innovative digital ideas. This year, the search engine used interactive DooH during the campaign to select successful contestants. […]
So much of the content that I see developed for screens in specific vertical markets and use cases follows perfectly acceptable, but highly predictable patterns. Corporate screens get staff messaging. Retail gets sales and promotion. So it’s interesting to see a project – this one in health care – that does something different. […]
While walking around in New York City, a billboard ad from Calvin Klein caught the eye of Heidi Zak— but not in a good way. Zak, the CEO and co-founder of lingerie company ThirdLove, saw a billboard for the designer’s new spring campaign in New York’s SoHo neighborhood. The first image features a full-body shot of actress Klara Kristin along with the words, “I seduce in #mycalvins. […]
AdSemble was founded back in 2008, and as described by founder and CEO Matthew Olivieri, in its early days it served as “a media buying service that was brokering deals manually” between the people who wanted to buy ads on digital billboards and the businesses who owned those billboards. […]
YCD Multimedia’s EMEA Professional Services team gains expert certification accreditation in digital signage by the DSEG. New York, March 22, 2016 – YCD Multimedia, the leading global provider of advanced digital signage software solutions, announces all members of its EMEA based Professional Services team have successfully completed the DSEG’s Digital Signage Certified Experts program. […]
Ok, back at World HQ after DSE and a mini-vacation three hours northeast of Vegas ay Zion National Park. One word review: Amazing. I arranged for a local guy to run around at the mixer last week and grab shots of the venue and people. […]
Retailers must look at ways in which technology can help them to achieve smart retail spaces that not only provide customers with the information they need, but to also connect with their audience on a whole new level. […]
Outdoor Ads Drove Traffic to Digital -- and Planted Doubts About Digital. Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. […]
The Outdoor Advertising Association of America (OAAA), as part of its earlier Feel the Reel campaign, has released a white paper that works super hard to drive home the benefits of outdoor while pointing out the pitfalls on online advertising. […]
How can beacon technology best be applied to create value for DOOH operators? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer’s core audience. […]
has a new portfolio of digital signage solutions dubbed “SMART. […]
LG Electronics introduced an all-new 86-inch “Ultra Stretch” digital signage solution (86BH5C) last week at Digital Signage Expo 2016. Optimized for displaying dynamic digital content, the sleek display offers a host of interactive features, making it an ideal solution for a wide array of installations including transportation, retail stores, banks and museums. […]
