The following remarks were part of Nancy Fletcher's opening speech at the TAB/OAAA Conference + Expo – Boca Raton, Florida – April 19, 2016 In 2015, the OOH industry hit a new revenue peak of 7.3 billion dollars after racking up 23 consecutive quarters of growth. […]
The Traffic Audit Bureau for Media Measurement, commonly known as the TAB, announced at its annual conference today that it would change its name to Geopath™. […]
Today, the global DOOH market is at an exciting juncture. The inventory and infrastructure is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium with which to work. No longer is outdoor confined to the realms of static branding copy – now tactical, real-time, responsive campaigns are possible and practical on a global scale. […]
Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones. The company has a deal with Denver’s Xprnc Media to blend conventional digital OOH marketing on 55-inch displays with directly tied and target mobile messaging. […]
A mysterious unbranded ad campaign featured on JCDecaux electric billboards has confounded many members of the public with the sentiment “Imagine London Without Gays”. […]
Top 10 Brands in the OOH space in the first quarter of 2016 Amazon.in; DSP Blackrock Tax Saver Fund; Airtel 4G; Maruti Suzuki Vitara Brezza; Honda CB Shine; Flipkart.com; Honda CB Hornet 160R; Hyundai Group; Aakash Institute; Apple iPhone 6s. (*The data does not cover transit media airport, malls, inside railway stations and kiosks. […]
Outdoor advertising giant JCDecaux has launched a nationwide ‘Locate that Landmark’ quiz via its estate of outdoor panels as well as web and mobile to announce its new data partnership with YouGov. […]
The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, announced that its immediate past Chairman, now head of the Past Chairman’s Council, Ken Goldberg, CEO, Real Digital Media, will receive the organization’s fifth Legacy Award. […]
The integration will allow NanoLumens to capture audience analytics such as impressions, views, dwell time, age, gender, and emotion for its customers in higher education, retail, hospitality, stadium, arena, casino, transportation and public event verticals. […]
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DoMedia LLC has raised USD 3 million – and has been hiring with the proceeds – toward expanding its online marketplace for finding and renting ad space in non-household spaces such as billboards, digital signs, and even the TV feeds inside fitness centers. Advantage Capital Partners led the Series A round, one of five recent Ohio investments for the New York City venture capital firm. […]
More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen's report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. […]
One of the funniest ad campaigns of 2015—Australia's "The Boys" campaign for Bonds underwear, starring a pair of chatty testicles—returns in a big way for 2016 with a seven-story-high weather billboard in downtown Melbourne in which the lads react in real time to cold, warmth and wind. […]
What “calls to action” deliver the best results, and how are those results measured? This week’s question is answered by members of the DSE Advisory Board. “The effectiveness of a CTA has a lot to do with the context of the message. […]
DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, on Monday said that it launched a supply-side platform (SSP). The new cloud-based platform will bring buyers and OOH media companies together on the same platform to enable them to create interactive media maps, generate proposals and improve communication. […]
