Raw Feed & Search

42 OBIE 2016 Awards for Exceptional Out of Home Advertising

Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors. (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. […]

digitalsignageadvertising.wordpress.com
Thu, Apr 21, 2016 at 1:07 AM

Permalink

Digital signage business sentiment positive in France (DS Summit)

The Digital Signage Business Climate Index remained almost flat with a minor nominal decline by 1,11 base points from 47,60 points to 47,49 base points in March. The current business situation is rated slightly more conservative by the market participants – with negative ratings increasing by an additional 7%. The optimism for the near future is very high. […]

digitalsignagesummit.org
Wed, Apr 20, 2016 at 6:31 PM

Permalink

5 moments you had to see at TAB / OAAA Conference 2016 (DOmedia)

TAB's re-branding to GeoPath reflects the change in the OOH industry and the overall changes in audience measurement. Mike Walsh, Futurist and CEO of Tomorrow, gave insights on audience behavior, digital technology, and marketing. OOH is the only traditional advertising medium that is showing consistent growth. […]

blog.domedia.com
Wed, Apr 20, 2016 at 6:28 PM

Permalink

Why OOH, electronic billboards are thriving in today’s media landscape (Marketing Enthusiast Blog)

More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark! We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. […]

marketingenthusiastblog.wordpress.com
Wed, Apr 20, 2016 at 6:27 PM

Permalink

How to engage your audience with the correct digital signage language (Infographic from Mvix)

The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project. Just because your content is being displayed on a digital screen doesn’t mean everyone will automatically connect and engage. […]

mvixdigitalsignage.com
Wed, Apr 20, 2016 at 6:27 PM

Permalink

BBC: Can ‘sweaty billboard’ help fight Zika virus?

A billboard that attracts and kills mosquitoes has been designed by marketing agencies in Brazil. The board releases a mixture of a lactic acid solution that mimics the smell of human sweat and carbon dioxide, which is in human breath. Its inventors have released the blueprint for free and are encouraging people around the world to make them. […]

bbc.com
Wed, Apr 20, 2016 at 6:27 PM

Permalink

16:9: How digital signage helps QSR businesses compete

Guest Post: Alan Brawn, Brawn Consulting Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu … now some offer “premium” food made to order, coffee bars, and healthier food choices. […]

sixteen-nine.net
Wed, Apr 20, 2016 at 6:22 PM

Permalink

16:9: Digital Signage Talks Drawing SRO Crowds At Print Industry’s Sign Expo

Jim Nista of Insteo sent me a note saying he wondered if perhaps the traditional sign industry might finally be catching on that digital screens are an opportunity, and not either A) a nuisance or B) the devil’s work. […]

sixteen-nine.net
Wed, Apr 20, 2016 at 4:55 PM

Permalink

Inside the mosquito killer billboard: how it kills them (Cargo Collective)

The Mosquito Killer Billboard - an out-of-home panel equipped with a technology that attracts and kills the Aedes Aegypti mosquito. […]

cargocollective.com
Wed, Apr 20, 2016 at 4:28 PM

Permalink

Real-world examples of digital signage for K-12 schools, Chapter 3 (Mvix)

Arizona’s top christian high school, Valley Christian High School (VCHS), recently launched a one-to-one technology program that goes beyond simply providing students with an iPad. The program, which included digital signage implementation, is changing the way faculty instruct and the way students learn, collaborate and engage with their peers and faculty. […]

mvixdigitalsignage.com
Wed, Apr 20, 2016 at 4:09 PM

Permalink

Out of home ads where you least expect them (Media Life Mag)

  Out-of-home has seen plenty of ads in surprising places, including urinals in public restrooms, airport security bins and even on toilet paper. Here are a handful of interesting possibilities for memorable OOH campaigns. […]

Wed, Apr 20, 2016 at 7:47 AM

Permalink

The Australian Olympic Team Uniforms Announced In Style With APN Outdoor’s DOOH Campaign

APN Outdoor’s Elite Screens have been used to share the hotly anticipated athlete uniform announcements, the most recent of which took place on Tuesday in Sydney. Tuesday’s announcement revealed the official adidas team uniforms to be worn by the Australian Olympic Team during the 2016 Games and featured eight team members showcasing different variations of the uniform. […]

bandt.com.au
Wed, Apr 20, 2016 at 7:34 AM

Permalink

OAAA’s five steps to an even brighter future for out of home advertising, by Nancy Fletcher

The following remarks were part of Nancy Fletcher's opening speech at the TAB/OAAA Conference + Expo – Boca Raton, Florida – April 19, 2016 In 2015, the OOH industry hit a new revenue peak of 7.3 billion dollars after racking up 23 consecutive quarters of growth. […]

Editorial
Wed, Apr 20, 2016 at 1:50 AM

Permalink

Traffic Audit Bureau Re-Brands As Geopath (PRNewswire)

The Traffic Audit Bureau for Media Measurement, commonly known as the TAB, announced at its annual conference today that it would change its name to Geopath™. […]

prnewswire.com
Wed, Apr 20, 2016 at 1:47 AM

Permalink

Neil Morris: OOH’s creative execution still lags behind the evolving infrastructure (ExchangeWire)

Today, the global DOOH market is at an exciting juncture. The inventory and infrastructure is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium with which to work. No longer is outdoor confined to the realms of static branding copy – now tactical, real-time, responsive campaigns are possible and practical on a global scale. […]

exchangewire.com
Wed, Apr 20, 2016 at 1:44 AM

Permalink