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Entrepreneurs are proposing an LED billboard for West Hollywood called the “Mini-Sphere” (The Architect’s Newspaper)

By Daniel Roche. This fall, Shooshani submitted plans to the City of West Hollywood for a 2,500-square-foot, orb-shaped broadcast studio that doubles as a new, high-tech, orbital, digital billboard clad with LED panels for displaying art and advertising. The design is by Saee Studio, a firm founded by Los Angeles architect Michele Saee. […]

archpaper.com
Tue, Nov 14, 2023 at 4:30 PM

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Most Billboard Insider readers think OOH reps should make a salary plus 5-10% commission on revenue (Billboard Insider)

Nearly 80% of Billboard Insider’s readers pay out of home sales reps a salary plus a sales commission. Only 20% of readers pay a straight commission or draw against sales commission. When asked what the right level was for an out of home sales commission 71% of Billboard Insider’s readers picked 5-10% of revenue. […]

billboardinsider.com
Tue, Nov 14, 2023 at 4:22 PM

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Australian DOOH-ad supported EV charging network Jolt to expand into the UK (FleetWorld)

By Natalie Middleton. Jolt has launched its free roadside charger stations in the UK as part of global expansion plans. […]

fleetworld.co.uk
Tue, Nov 14, 2023 at 4:20 PM

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InfoComm Is Still Many Months Off, But Organizers Closing Call For Presenters Soon (16:9)

InfoComm is many months off – June 2024 in Las Vegas – but the AVIXA people who organize the big pro AV trade show ... […]

sixteen-nine.net
Tue, Nov 14, 2023 at 2:27 PM

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300 Meters Of LED Ribbon Lines Tracks For Pro Cycling Champions League Events (16:9)

LED ribbon boards have grown common on the perimeter of pro football/soccer pitches, and we’ve seen venues like Grand Slam tennis main courts surrounded ... […]

sixteen-nine.net
Tue, Nov 14, 2023 at 6:53 AM

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The Top 10 Industries Using Outdoor Roadside Advertising (75Media)

In the dynamic world of marketing and advertising, the influence of outdoor roadside advertising continues to stand out, captivating industries and driving substantial investments.  The latest analysis by outdoor advertising operator 75Media, based on data from Outsmart, sheds light on the intriguing trends and key players dominating this advertising domain. […]

75media.co.uk
Tue, Nov 14, 2023 at 5:37 AM

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How digital signage software helps integrate various AV systems in your organisation

In the ever-evolving landscape of Audio-Visual (AV) technology, the marriage of digital signage software and AV systems is creating waves of innovation. The integration of cutting-edge digital signage software is transforming the way professionals in the AV community manage and deliver content, opening new possibilities for immersive and dynamic experiences. […]

Editorial · Promoted content
Tue, Nov 14, 2023 at 12:10 AM

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LED Truck Media will use StreetMetrics’ technology to measure its clients’ ad campaigns, nationally (StreetMetrics)

Miami-based LED Truck Media has selected out-of-home media measurement firm StreetMetrics as their planning, measurement, and attribution solutions provider for their digital advertising fleet. With StreetMetrics, LED Truck Media will gain insights about their mobile digital billboards across the nation. […]

streetmetrics.com · Promoted content
Tue, Nov 14, 2023 at 12:10 AM

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Big European Integrator Trison Acquired By Investment Firm With Direct Ties To Lichtenstein’s Royal Family (16:9)

The largest digital signage-focused integrator and solutions provider in the European market has been acquired by an investment firm that is based in Lichtenstein ... […]

sixteen-nine.net
Mon, Nov 13, 2023 at 10:22 PM

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ZetaDisplay to deploy a digital signage network in 220 Swedish grocery stores

European digital signage solutions provider ZetaDisplay has entered into a multi-year framework agreement with Axfood, initially for the development and establishment of a new digital signage solutions concept for leading Swedish grocery retail chain Hemköp covering 220 stores. […]

ZetaDisplay
Mon, Nov 13, 2023 at 9:57 PM

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How do you pay out-of-home ad sales reps? (Billboard Insider)

An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections. This should be thought of as the upper limit. Payments should be based on collections, not bookings or you are incentivising employees to book business which never pays. […]

billboardinsider.com
Mon, Nov 13, 2023 at 12:14 AM

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Mega-Project Developer Uses LED On Film For Riyadh Presentation Center (16:9)

This is what looks to be a presentation center for a vast mixed-use project in Riyadh – using LED-embedded transparent film on the windows. ... […]

sixteen-nine.net
Mon, Nov 13, 2023 at 12:11 AM

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Add this to your OOH sales pitch: the unique benefits of digital out-of-home advertising (Billboard Insider)

Kevin Gephart. We can move at the speed of business, match our client’s/prospect’s ambition. We’re agile, relevant, measurable and real-time. […]

billboardinsider.com
Mon, Nov 13, 2023 at 12:11 AM

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How digital signage is used for mass notifications (rAVe Pubs)

Gibson Kete. Digital displays are evolving beyond their traditional role in advertising to encompass a wide range of services, including emergency notifications and dynamic wayfinding. As Nanolumens’ Todd Alan Green pointed out, “These dynamic displays now serve as mission-critical messaging systems, revenue generators and emergency response tools. […]

ravepubs.com
Mon, Nov 13, 2023 at 12:10 AM

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Europe’s largest media companies both seeing strong growth in DOOH sales (16:9)

by Dave Haynes. Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with Ströer and JC Decaux both showing DOOH sales up 28% in the last quarterly reporting period. Sales for Ströer are up despite the overall overall advertising market being down or level in most sectors. […]

sixteen-nine.net
Sat, Nov 11, 2023 at 6:11 PM

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