After a decade of public hearings and multiple proposed regulation changes, Montana might finally allow outdoor advertisers to put up digital billboards along state highways. Proposed rules to allow static, but not animated, electronic billboards will have a final public hearing at Friday in Helena. […]
Branded Cities Network, a media company known for its unique signage in iconic destinations throughout the United States, recently converted the prominent Lincoln Tunnel billboard from static to digital. […]
The WWF recently joined forces with TINT, a self-service platform that allows the display of any social feed anywhere, and Exterion Media for an elaborate social-out-of-home (SOOH) activation in the London Underground. Remember, this organization has nothing to do with professional wrestling, but rather with the wellbeing of our planet and the wildlife that inhabits it. […]
Taiwan’s Foxconn, the world’s biggest contract electronics manufacturer, agreed to acquire Japan’s Sharp Corp for about $3.5 billion. The company that, among many things, has huge manufacturing facilities in China making iPhones, is taking roughly a two-thirds stake in the Japanese display and electronics manufacturer. […]
Take a thermo-selfie and show it to your boss as an excuse for not going to work. With the flu season in full swing, early detection of symptoms is a key to fast recovery. Theraflu wanted to create a tool which enables passersby to check if they have a fever quickly, without interrupting their daily commutes. […]
That conclusion by Berkeley-based Jerry Wachtel, a traffic safety consultant and one-time Federal Highway Administration staffer, came from his recent review of billboard distraction studies conducted everywhere from Denmark to South Dakota. […]
It would be very easy for luxury brands to over-index in favor of online marketing at the expense of outdoor, especially when competing for the attention of tech-savvy millennials. This, however, would be a mistake. Luxury brands sell aspirations and dreams, not just products. […]
The fundraising appeal - supported by technology that enables Outdoor advertising screens to collect donations - will support teams to help returned veterans overcome trauma suffered from their service and re-integrate with society. […]
Here’s the audio track (below … click on the red Soundcloud arrow to get started) for that webinar I did Friday with the media solutions folks at Hughes. I joined Senior Marketing Manager Curtis Campbell and Mike Tippets, the VP of Media Solutions at Hughes, to share our collective thoughts on what we saw a couple of weeks back at Digital Signage Expo. […]
MILPITAS, CA - Industry Leading RavePubs.com sent reporters to EVERY booth/stand at ISE 2016 in Amsterdam to review and select the TOP products for the 2016 Best of ISE Awards. The results are in, and 22Miles wins Best Digital Signage Software & Interface. […]
Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically. […]
Memphis Store – Photo from Apple Insider Memphis is likely not the first locale many people would peg for an iconic brand to open its first next-generation store in its home country. But that’s where Apple has opened a new store design concept that has a massive fine pixel pitch LED video wall as its signature feature. […]
MISSOULA - Upwards of $160,000, that's how much George Lake of GA Lake Advertising says one electronic billboard can cost. For local outdoor advertising owners such as Lake, the potential loosening of regulations on freeway billboards might not be worth it. "There's some advantage to electronic billboards,” said Lake. […]
Amid today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these active and connected consumers making them stop, think and notice. […]
NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., has deployed the next phase of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority ("WMATA"). This installation expands the long-term relationship between OUTFRONT and WMATA. […]
