Digital signage makes wait times less annoying: survey (RetailWire)
While reducing actual wait times at checkout is an ongoing struggle for retailers, a new survey shows that digital signage can perhaps at least make the wait feel shorter for consumers. According to the survey conducted by Millward Brown and commissioned by digital POS provider Impax Media, 84 percent of shoppers indicate that watching content on digital displays helps the time pass more quickly. […]
Wed, Apr 27, 2016 at 12:30 AM