I have not been on the InfoComm show floor yet, as it doesn’t formally open for a couple of hours and only exhibitors can get in during set-up. But what I am told from contacts and what I have seen through the doors is a sea of LED displays. They are everywhere. […]
Things got underway yesterday with the Super Tuesday full-day classes and a keynote by Stephen Dubner of Freakonomics fame, who discussed the future of the industry and the role of AV in the evolution of global communications. Other highlights of the day included the Digital Signage Summit, which made its first appearance in the U.S. […]
Images from the company’s outdoor advertising drive in the US have surfaced on Twitter with a lot of hate being directed towards the brand for failing to correctly name the national side its athlete, James Rodriguez, plays for. The marketing material was created to support the Copa America, the definitive national football competition for nations in the Americas. […]
SIGNCHINA 2016 and LED CHINA 2016 recently joined forces with Digital Signage 2016 Exhibition. Trade professionals are able to get access to three events with only one badge by registering online before Sept. 10. […]
The popularly touted estimate of over 300 digital signage software providers is very likely on the low side. That should come as no surprise. Many entrepreneurs and more than a few opportunists have seen the emergence of digital signage as something both inevitable and too attractive to ignore. […]
At the 57th annual FEPE Congress in Barcelona last week, I joined out-of-home advertising leaders from across the globe to talk about “The Road Ahead” and what will shape our OOH future. […]
The competition in the consumer-level cloud computing application market is growing fierce and several players have turned to strengthening their digital signage products for the business opportunity, according to sources from the upstream supply chain. […]
JCDecaux has partnered with Virgin Media Business and Crowdfunder for Virgin Media Business’s #VOOM 2016 project, the UK’s biggest pitching competition for entrepreneurs and small businesses. #VOOM 2016 gives entrepreneurs and small and medium-sized businesses the opportunity to win a slice of a prize fund worth over £1million. […]
A study examining the way US media buying deals are conducted has revealed a culture in which "non-transparent" business practices are the norm across digital, print, out-of-home, and television media - as well as "across the spectrum" of agency media businesses. […]
Agencies fire back at the findings. The 58-page ANA study, conducted in conjunction with K2 Intelligence, was released this morning to immediate disdain from the ad industry. […]
NEC is getting ready to show off a number of new offerings at this week’s InfoComm16, a major AV show taking place in Las Vegas from June 8th to 10th. In addition to 4K displays and kiosk solutions, NEC will showcase a smart signage system featuring biometric scanning technology. […]
A sponsor announcement. Florida's Charlotte County, home to Charlotte Harbor & the Gulf Islands - Florida's second largest bay, installed Mvix-powered digital signage in their administrative campus to tap into the existing digital behavior of tourists and locals and engage with them. […]
Warrenton, VA – The Digital Signage Federation® (DSF), the independent not-for-profit trade organization serving the digital signage industry, has imtroduced a new membership fee structure. […]
Last week’s FEPE International Congress in Barcelona, a gathering of 400 or so out of home executives and interested parties from around the world, heard plenty about ‘smart cities (as in the FEPE Technical Award winner above),’ new measurement systems, the synergies between mobile and smart posters, the imminence of programmatic out of home media buying and the like. […]
By Nancy Fletcher. As we look ahead to the second half of the year, OAAA remains focused on top industry issues and trends, incorporating member feedback received and lessons learned so far this year. I’ve updated my earlier calendar summary to highlight important events and resources OAAA will offer over the next several months. […]
