We all know that Samsung likes to do crazy stuff of all kinds. From its immense product lineup down to some of the keynotes held in recent history and even Galaxy S5 airport terminals, the Korean giant has shown that it is not afraid to do things a little out of the ordinary. […]
JCDecaux has launched a new DOOH network in Europe’s busiest shopping destination, Oxford Street, with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams. […]
The surf and lifestyle brand O’Neill has made the recycling of plastic the subject of a recent outdoor campaign. In addition to digital advertising, 3D printing and a testimonial appearance made up part of the campaign. Sustainability has long since been a key issue for advertisers. […]
The competition, open to startups and SMEs, asks entrants to tweet their pitch using the hashtag #TeaseLondon. To enter, companies simply tweet explaining why they deserve to win £160,000 of advertising, and tag their posts #TeaseLondon. Entries can be a simple text tweet, or include a photo or video – but Eyetease and Verifone encourage entrants to get creative. […]
Earlier this year, Adshel announced its plans to expand its digital roadside network with an additional 250 digital screens bringing the total of its digital roadside screens to over 500. The Company also has over 200 digital screens across the Sydney Trains network. […]
Subtitle: An OOH Person’s Creative Guide to Better OOH Design for Impact and Advertiser Success. It's Spring and its time to Clean up your CREATIVE OOH HOUSES! Here is my rendition of someone else’s observations on #OOH creative. […]
Posterscope’s monthly Out-of-Home market update, containing latest industry news and analysis. […]
By Mark Braff. Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. […]
A good example of OOH directly driving m-commerce can be seen in the changing behaviour of commuters and rail users. ‘Commuter commerce’ now accounts for £9.3bn of UK online sales per year, with more than a fifth of all UK online purchases taking place during people’s daily commutes (Zapp/Cebr). […]
While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the first quarter of 2016. […]
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy tech gadgets and also give tech-related advice—are among the most coveted. […]
A four-month research project has discovered that digital signage content is more than twice as likely to drive customer engagement than traditional print advertising – and more than 70 per cent more powerful when the right creative content is shown. […]
Since the last survey in January 2016 the Digital Signage Business Climate Index has regained its positive trend and increased markedly by 35,11 base points from -3,56 base points to 31,55 base points. The current business sentiment has seen a drastic change from a satisfied to a good business sentiment, while at the same time the negative assessments have declined. […]
While movie theatres are always seeking the broadest possible demographic, cinema-advertising leaders Screenvision Media and National CineMedia (NCM) are especially focused on the Millennial world of 18- to 34-year-olds who crowd multiplexes and the big-spending advertisers intent on reaching them. […]
Photo Credit: Wired Here’s a look at the new Apple flagship store in San Francisco, which appears to continue a trend toward using big digital visuals as part of the minimalist design aesthetic. The store officially opens tomorrow in Union Square. The place has 42-foot tall (yup) sliding doors at the entry, and a very large 6K video wall in an area called The Forum, reports Wired. […]
