MediaPost: Online Ad Spend Overtakes TV Next Year; OOH to Continue Strong Growth
TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. Out-of-Home (OOH) advertising has the strongest prognosis of the traditional media types, though its healthy outlook is mostly the result of strong projected growth in digital out-of-home advertising. […]
Wed, Jun 22, 2016 at 7:55 PM